Impact of Age Discrimination on Business Performance and Market Image of UK Retail Industry

Research Methods

Table of Contents
Introduction.................................................................................................................................................3
Research Aim:.............................................................................................................................................3
Research Objectives....................................................................................................................................3
Research Questions.....................................................................................................................................3
Methodology...............................................................................................................................................3
Ethical consideration:..................................................................................................................................5
References...................................................................................................................................................6

Introduction
In organization, people of different age group works together for the attainment of
common goals. Age discrimination is about differentiating the workforce based on their age
(Wang, Chen and Zhou, 2020). The present study aims to examine the impact of age difference
on the business performance and market image of UK retail industry. The present study is based
on ASDA that is a well-known company of UK. Along with the impact of age discrimination, the
study will also cover ways to overcome from the impact of age discrimination at workplace.
Research Aim:
To determine the impact of age discrimination of business performance as well as market image
of UK retail industry.
Research Objectives
 To identify the types of discrimination occurred within retail industry of UK.
 To examine the impact of age discrimination of business performance and market image
of ASDA.
 To evaluate the ways that are used by ASDA to overcome from the impact of age
discrimination within workplace.
Research Questions
 What are the types of discrimination occurred within retail industry of UK?
 What is the impact of age discrimination of business performance and market image of
ASDA?
 What are the ways that are used by ASDA to overcome from the impact of age
discrimination within workplace?
Methodology
In project work, research methodology is a crucial part that is related with the step by
step process of collecting, analyzing and interpretating the data. This part of research is useful in