Age UK: Organization Structure, Services, and Digital Media Usage

This report provides an overview of Age UK, including its organization structure, mission, services, and digital media usage. It discusses the barriers faced by the organization in providing digital services to its consumers and highlights the importance of social media platforms for older adults. The report also mentions the competitors of Age UK and its strategic approach to increase its brand value.

Age UK report
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Organization structure their culture, mission, aims, competitors, product and services and
organizational strategy............................................................................................................3
The evaluation of digital mediums or social media platforms between the older adults.......5
Barrier face by the concern organization in getting their consumers to right to use the digital
service.....................................................................................................................................6
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................7
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INTRODUCTION
Age UK is an organization, it is a register organization in United Kingdom that was
founded on 25 February in 2009, and launched on 1 April in 2009, which is combined in the
operations of the previously that separate that charities age concern England and help the aged to
the form of UK largest charity organization for older people. However, all local age UK will be
able to find what people looking for such as, café, restaurants, day centres, exercise and physical
activities, foot care, handy person services, home help, Information technology training courses
and social activities (Velikorossov, and et.al., 2020). Despite the national merger, there are many
local age concern charities decided that not to become brand partners of age UK and continued
as independent and completely age concern and remain so this day. This organization directing
charity for older people, they looking forward to assist, information and advice or to see how can
donate give support. This organization is does not mean to earn money, it also helps the people
to spread the happiness among them. It provides various facilities to the people, so they can live
their lives easily and helping each other or live together.
MAIN BODY
Organization structure their culture, mission, aims, competitors, product and services and
organizational strategy.
Organization looking forward to indorse the old people around the London borough of Barnet.
This thing is based upon the characteristics set out in the memorandum of association. That part
of constitution and set the articles of association that regulates how meeting of the member and
trustees are conducted (AgeUK, 2021). Company gives various facilities to their people to
accomplish their need and want Age UK members of later life planners that provide the
information and give advice on various aspects that involving welfare advantages, housing or
support services along with how to healthy and active. People with the low incomes can be claim
Housing advantage to assist near their rent, or Council Tax Reduction (means called Council Tax
Support) to minimize their council based tax bill. Both are administered by local authorities and
increasingly we are hearing that local authorities are the encouraging the online based contact
for a claims or to report change as well some do not give paper form. The local based authority
may provide help throughout a house visit and telephone call, but they have also hear of cases
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where person are positive to get support from family and friends to claim the online, or else are
told they require to go to the library as well local authority based contact point to create a claim.
The given service which handy person that determines nominal work, so older people can
feel safely and independently in their own house. It also involving well-being services that age
UK works with group, local people and voluntary sector partners. They also deliver the fitness
program digital inclusion and various other opportunities between the boroughs.
Age UK supports old people who have fall that may be at risk and falling in a number of that
improves the strength and balance through tailored exercise and raising awareness of ways to
prevent falls such as meditation and sight checks that cross referrals to different services such as
nail cutting and handy person.
Be friending it is an essential link to for all the world for isolated, clients are matched
with vetted and trained volunteers for regular home visits. Digital inclusion involves the overall
scenario that conduct the classes with student in sixth form collages, schools along with session
with information technology mentors in community centres and libraries.
Day activity services that take place at Owens centres at a Deborah lodge in Edgware’s and give
opportunities for the older people to socialize and have a hot meal as well as games and
entertainment.
Health promotion includes the healthier life style by programme involving falls prevention,
healthy and eating and nitrous cooking. There is a project that is known as eat well that offers
dietary support and highly successful cookery courses of men. They also inspire people to work
as volunteer for the charity in different habits. That are the self-governing charity responsible for
the running of our own businesses(Saito and et.al., 2018). In this people are also looking forward
for the organization for age UK England and a federation of particular organization and groups
by the country. There is information about work for section 8 but they don’t receive the financial
support from the concern organization other than the particular projects.
The major structure of this organization and registered with the commission and a company
limited by guarantee under the organization act. The people of the organization are individual
interested in its work. People looking forward to connected with associates charities together
with present and former volunteers (Digital inclusion, exclusion and participation, 2020). They
hope expand the membership that more widely in upcoming to develop a body of supporters by
the Barnet. This concern organization approves the annual trustees report and financial statement
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appoint the auditors and elect some of the trustees and various general meetings held if the need
ascends.
Mission and vision of the organization is direct the way in empowering, enabling, supporting and
connecting older people in the London borough of Croydon to live well, healthy and
independently.
Age charity dedicated to assisting everyone makes the most of later life, that provide the
companionship, advice and support for the older people who need it most. It including various
activities that include the Art and craft, bridge groups, coffee morning, Men in sheds,
photography club, quizzes, tea dance (Zheng and et. al., 2018).
The top competitors of age UK is disabled living foundation, Macmillan cancer support,
the stroke association, Alzheimer’s society (Rise of the Social Seniors revealed, 2021).
The strategy of this organization is stimulate people to join because that organised can do
more for the older people who need us most. People work in corporation and their supporters,
campaigners, volunteers and like-minded organizations, but organization need more people and
organization to donate their money, voice and time to our foundation. As per the above
discussion this concern organization helps the community to develop a successful organization
supporting the older people by the community (Svitkina, 2020). This thing will enhance
organization brand value so due to this many people or community wants to join this concern
brand.
The evaluation of digital mediums or social media platforms between the older adults
It is the easiest answer that older adults use face book, pint rest, Instagram, link den and
twitter. Although the rankings are not equal. As per the pew institute in a study published.
Among adults age 65 and older who have broadband at home that is 28 % utilization of social
networking sites 15 % do so on typical day. There are various others activities that having high
speed access also been associated with a high tendency to blog and share other forms of creative
content online. The uses of social media that includes the communication, collaboration,
opinions and reviews, brand monitoring, entertainment, media sharing and paid advertising
(Reach of leading social networking sites used by those aged 56 and older in the United
Kingdom (UK) as of 3rd quarter 2020). For information the bookish about social media that is
basically is a group of some social portals and tools and techniques that are internet depend and
can used for the extraction and exchange of information that can understand the social media
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platforms which is consider as online networking sites that enable to communicate, interact,
share and display everything that people want to highlight (Knudsen and Navari, 2018).It is very
true with the help of social media were restricted to the interaction and communication of few
individuals. Slowly has an overpowered the online world. Now a time social media increases
very highly and it is ubiquitous and deciding the factors of the majority of the business that
related to the activities(Langley 2021.)Communication plays very important role in social media
platform which includes the blogs, websites, that are provided a quality to develop articles and
blogs to interact, communicate inform and empower the audiences. With the help of these
platforms, individuals are able to develop strong personal relationships with each other.
Commercial enterprise can communicate with their community or audiences in an ethical
manner. The number of the adults who have moreover never utilize internet and have not adopt it
in last three months, explained as “internet non-customers”, has been waning over current years
but there have been a slowing in rate of success in the people moving online or attain general
digital skills.
Barrier face by the concern organization in getting their consumers to right to use the digital
service
Not everyone has the quality to connect to the internet and go online, skills that not
everyone has the quality to use the internet and online services that include the confidence, some
people fear online crime, lack trust and don’t know where to start online. In the context of
concern organization include the social media platform also enhance the skills, accesses and
motivation among the people. This thing will increase the organization brand value along with
the brand image (Sun and et. al., 2019). Pressure on the budgets, as well aim of a improving
access, is a driving lots of local authorities to the promote online based services. While they have
not carried out the survey to a look at position in each areas, they have heard from the some older
person who do not adopt internet or who had difficulty access services considering Blue Badge
scheme (which gives the parking concessions for a disabled people), residents’ parking based
permits, assist to pay council tax or housing
CONCLUSION
It is inferred from the above report about findings such as, age UK organization is
responsible for helping the older age people and looking forward to provide the facilities toward
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the people. This thing will assist the organization to increase the brand value and there are
various people wants to join this community.
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REFRENCES
Books & journals
Farina, M., 2018. Facebook and Conversation Analysis: The structure and organization of
comment threads. Bloomsbury Publishing.
Gray, H.L., 2018. A perspective on organization theory (pp. 29-43). Routledge.
Knudsen, T.B. and Navari, C. eds., 2018. International organization in the anarchical society: the
institutional structure of world order. Springer.
Mnich, J. and Wisniewski, Z., 2018, July. Strategy and structure in public organization.
In International Conference on Applied Human Factors and Ergonomics (pp. 351-358).
Springer, Cham.
Saito, H and et.al., 2018. The Japan Marrow Donor Program, 25 years of experience in achieving
20,000 bone marrow transplantations: organization structure, activity, and financial
basis. Bone marrow transplantation, 53(5), pp.609-616.
Sun, Y., and et. al., 2019, July. The impact of person-organization fit on talent management: A
structure-aware convolutional neural network approach. In Proceedings of the 25th
ACM SIGKDD International Conference on Knowledge Discovery & Data Mining (pp.
1625-1633).
Svitkina, T.M., 2020. Actin cell cortex: structure and molecular organization. Trends in cell
biology.
Velikorossov, and et.al., 2020. Organization theory.
Zheng, F and et. al., 2018. The complete mitochondrial genome of the Caulerpa lentillifera
(Ulvophyceae, Chlorophyta): sequence, genome content, organization structure and
phylogenetic consideration. Gene, 673, pp.225-238.
ONLINE
AgeUK, 2021. [Online] Available through: <https://www.ageuk.org.uk/about-us/>.
Later life in a digital world. [Online] Available through:
<https://www.ageuk.org.uk/globalassets/age-uk/documents/reports-and-publications/
reports-and-briefings/active-communities/later_life_in_a_digital_world.pdf>.
Digital inclusion, exclusion and participation, 2020. [Online] Available through:
<https://www.iriss.org.uk/resources/esss-outlines/digital-inclusion-exclusion-and-
participation >.
Rise of the Social Seniors revealed, 2021. [Online] Available through:
<https://www.ofcom.org.uk/about-ofcom/latest/features-and-news/rise-social-seniors>.
Reach of leading social networking sites used by those aged 56 and older in the United Kingdom
(UK) as of 3rd quarter 2020. [Online] Available through:
<https://www.statista.com/statistics/1059480/social-media-usage-uk-age-56-over/>.
Age UK., 2021. [Online] Available through: <https://www.zoominfo.com/c/age-uk-enterprises-
limited/2246871>.
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