This report analyzes the relationship between agent manager and principal agent in family firms using agency theory. It discusses the implications of agency theory, including cost savings, governance mechanisms, and impact on financial performance. The report also reviews a journal article that explains the implications of family firm performance, governance, and stewardship theory in relation to agency theory. The article demonstrates that family firms can create agency governance environments specific to such firms, and that traditional agent behaviors are created in family firms. The report concludes that agency theory serves the intended purpose of enhancing the performance of family firms and enabling pro-organizational behavior.