Agile Business Analysis for Internal Social Media Network at Griffith University

This document provides a feasibility and potential analysis of the utilization of an internal social media platform and student engagement reflecting their academic performance. The aim is to deliver an agile analysis on the respective condition and determine whether it should be deployed or not for the functioning of the University.

7812ICT Agile Business Analysis
Requirements and Management Folio of Work
Project: Potential and Feasibility Analysis of an
Internal Social Media Network to
Support Student Engagement
Griffith University
Author: Name
S Number: Number
Workshop: Day, Time, Instructor

Table of Contents
1 Introduction................................................................................1
1.1 Purpose of this Document......................................................................1
1.2 Scope of this document..........................................................................1
1.3 Background...........................................................................................1
2 Business Goals.............................................................................2
2.1 Agile Approach......................................................................................2
3 Stakeholders...............................................................................3
3.1 Stakeholder Definition...........................................................................3
3.2 Stakeholder Communication...................................................................4
4 Product Vision.............................................................................5
4.1 Product Vision Statement.......................................................................5
4.1.1 Customer and benefits:......................................................................6
4.1.2 Key Factor to Judge Quality:................................................................6
4.1.3 Key Features:.....................................................................................6
4.1.4 Competitors.......................................................................................6
4.1.5 Timeframe:........................................................................................6
4.2 Kano Analysis:.......................................................................................6
4.2.1 Threshold Attributes...........................................................................6
4.2.2 Performance Attributes......................................................................6
4.2.3 Excitement Attributes.........................................................................7
5 Requirements..............................................................................7
5.1 Product Backlog.....................................................................................7
5.2 Behavior Driven Development................................................................7
5.2.1 GUI implementation...........................................................................7
5.2.2 Feature Extraction..............................................................................8
5.2.3 Feature Tracking................................................................................8
6 Delivery and Review....................................................................8
7 Project Management...................................................................8
7.1 The PMBOK: a discussion.......................................................................8
7.2 APM Framework....................................................................................9
8 Appendices...............................................................................10

8.1 Backlog...............................................................................................10
8.2 Story Point Matrix................................................................................10

1 Introduction
1.1 Purpose of this Document
The purpose of this paper is to demonstrate the feasibility and potential
analysis of the utilization of an internal social media platform and student
engagement reflecting their academic performance. The aim is to deliver an agile
analysis on the respective condition and determine whether it should be deployed or
not for the functioning of the University.
1.2 Scope of this document
The scope of the document will be to analyze the business strategy, operations
being delivered in the University, and the introduction of the social media platform
within the existing system of the University. The paper will cover the background of
the Griffith University including the strategy and the functioning and related them
with the business goals. Agile approach is being adhered for the delivery for this
business analysis including the involved stakeholders and their roles and
responsibilities within the entire system.
The Griffith University has launched a digital platform where the students can
avail a wide range of the service availability and embrace their education style in
addition to the services that include the medical support and comfort for the
educational support. The University is looking for deploy an internal social media
platform that will allow students and the faculty of the university to be connected
and use it for information exchange. This is being done to make sure that all the
information and support is always available to the students.
1.3 Background
Social Media platform has become the most trending platforms for every
individual as most of the individual who are using the internet are connected to
social media. The communication between the staffs and the students of the
University can be a trouble at the digital platform. The teenagers spent
approximately 9 hours a day on the social media platform and so, arranging the
facilities from where they can access the services and get information via
communicating on the social media platform can be an effective way for allowing
them to have information and clarifications whenever they need.
The users will have the availability of answers of whatever they need at the
social media platform. The client’s digital platform will have less traffic and thus,
performance will be enhanced moreover, no additional time will be spent on that
digital platform.
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2 Business Goals
To improve the score card of every student and make sure they get at least 70%
aggregate in their exams through allowing the availability of the consultancy and
information on the social media platform. Drive analysis considering the
identification of the feasibility of social media platform and improve its effectiveness
for the students. This platform will restrict the network traffic of the established
digital platform and make sure that the platform works faster and easier. This will
enhance the engagement of the students with the staffs and other students and all
the issues related to certain topic can be eliminated with no effort. Another goal is to
indulge the students into the academic activities on the social media platform and
thus, make sure that the get involved in academic activities for some of the time that
was being spent for using the social media platform for entertainment.
2.1 Agile Approach
The application of both the flavours including Scrum and Kabana is being used
for the final delivery of this analysis. Fixed time length sprints are being used in
addition to the whiteboard for recording and developing strategies regarding all the
phase of the project. Trello was used for the visual presentation of the whiteboard
with the To-Do list, ongoing, and completed. The schedule has been kept fixed
throughout the project lifecycle focusing on the roles and responsibilities of every
stakeholder throughout the project lifecycle and supporting each other throughout
the project development and execution phase. The Trello was helpful and effective
in managing the activities repeated to the project and deliver them in effective and
efficient manner. The agile approach will be helpful and effective in managing the
flexibility throughout the project lifecycle. The agile approach does not ask to
develop specific plan that needs to be followed strictly however, it allows to
manipulate the activities and the constraints as per the requirement for meeting
ultimate goals.
The members of the project will be documenting all the project deliveries
including product vision, product development plan, revised backlogs, initial
backlogs, workbook, and proofs of concept, status presentation, and deed of license.
The product presentation will be underway during the later sprints and the final
product will be produced with the acceptance testing, source code, deed of license,
reporting, and final workbook. The activities involved in this research must be
followed in series manner throughout the project lifecycle and it will be done
through the application of the online Trello board. The project documentation will
assure the monitoring and audit over the members contributing in the final delivery
of the project.
The proposed folio will be based on the Vision statement, Kano analysis,
behavioral driven development, and product backlog. The Kano analysis will be
aiming at providing an overview of the greatest impact on the user considering the
capabilities and the features of the products. The backlog will be providing the
details of what needed to be accomplished for achieving the final product including
the tracking or feature extraction of the project.
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3 Stakeholders
3.1 Stakeholder Definition
Stakeholder who are
they
what is their interest in impact
on
influence
over the
product
Project
Manager
<Please fill
Name>
Their interest is to manage the entire
project and the modifications those
are considerable for the deployment
of the project
High High
Griffith
University
Heads
<Please fill
Name>
Their interest is in increasing the
performance of every individual who
is associated with the University and
allow necessary decisions those are
vital for the necessary project
deployment
High Very high
Students <Please fill
Name>
Their interest will be in the
enrollment of the social media within
the academic performance and
attempt for getting better results
Very
High
Very High
Chief
Designer
<Please fill
Name>
Design the Facebook page and allow
the users to connect their social
media account with the University
registered digital platform
Medium Low
Faculties <Please fill
Name>
Be associated with the students and
provide them necessary guidance on
the academic related problems on the
social media platform
Medium Medium
Digital
Platform
Manager
<Please fill
Name>
The IT team will be required for the
management and maintenance of the
social media pages and hence, they
will be monitoring the activities of
different individuals connected in the
same group
Low High
Business
Analyst
<Please fill
Name>
Gathering the requirements necessary
for the project and assure
communication through the group
and the client
Medium Low
Market
Analyst
<Please fill
Name>
Analyze the current market trends
and make sure that the implemented
changes does not influence the
University revenues in negative
manner
High High
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Guest
Speakers
<Please fill
Name>
Provide necessary support financially
and through proper guidance
Medium Very High
3.2 Stakeholder Communication
Stakeholder Purpose Medium Frequency Outcome
Project
Manager
Manage the delivery
and constraints of
the project
Face to face
or in
meeting hall
Once every
week
Proper and
effective
strategy for the
management
and delivery of
the project
Griffith
University
Heads
Make sure that the
existing benefits does
not compromised
and meet the
necessary goals of
the project
Face to Face,
Email,
Conference
call
Twice
throughout
the project
Allow certain
crucial
decisions
regarding the
project delivery
Students Communicate
regarding their issues
and their
requirements from
the proposed system
Meeting,
face to face,
email
Twice
throughout
the project
Understanding
the model of
the changes
those need to
be introduced
Chief
Designer
Communicate the
specifications
regarding the
proposed system
Email, video
conference
Once in
month
Specific design
that can deliver
necessary
objectives of
the project
Faculties Communicate
regarding their needs
and requirements for
the proposed
modifications
Face to face,
conference
meetings
Twice
throughout
the project
Understanding
on the
requirements
those are
crucial for the
project
Digital
Platform
Manager
Understand the
technical needs and
modifications those
need to be
incorporated for the
growth and
development of the
project
Face to face,
email
Once in a
month
Meeting the
needs and
requirements
of the end
users
Business
Analyst
Understanding over
the required funds
Email,
conference
Twice a Allow the
availability of
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and the resources for
the project delivery
call month all the
requirements
those are
necessary for
the project
delivery
Market
Analyst
Understand and
cascade the
information related
to the market and
current trends
Conference
call, email
Thrice
throughout
the project
Development
of the
strategies those
can be helpful
in tackling from
competitive
environment
Guest
Speakers
Communicate
regarding the
ongoing growth and
development
Face to face
and
conference
call
Thrice
throughout
the project
lifecycle
Understand the
effective and
efficiency of the
project delivery
4 Product Vision
The client will need to understand the efficiency of the project being
introduced regarding the incorporation of the academic digital platform with
the social media network where students can use the social media as a means
for the development and enhancement of the academic performance.
4.1 Product Vision Statement
For: Griffith University
Who: Social media platform will allow the availability of the individuals who can
support their academics
The: Internal Social Media Platform
Is a: Social media platform with a group of individuals who are associated with the
University
That: allows the users to be connected with a group of individuals with the same
background and better experience those can support in the academic performance
and related issues.
Unlike: Other Social media platforms
Our Product: will allow the users to be connected with the different users and
communicate them regarding any guidance or understanding related to the
academics
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4.1.1 Customer and benefits:
The Students and the faculties of the Griffith University are the customers and
they will be allowed to use the social media platform for the academic related
queries and confusions.
4.1.2 Key Factor to Judge Quality:
All the stakeholders should be agreed on the same modifications those are
necessary for the enhancement considering the benefits of the students and the
stakeholders of the university.
4.1.3 Key Features:
Allow users to be associated in a same group and allow them to communicate at
the same platform and have uninterruptable communication.
4.1.4 Competitors
Griffith needs to be targeted towards being the rank one University in Australia
through providing such innovative services. Integration of the Facebook page a an
inter social media network can be helpful and effective in managing the innovation
in the competitive environment.
4.1.5 Timeframe:
The estimated timeline for the project is three months including technical
modifications in the digital platform of the University and group registration on the
social media platform.
4.2 Kano Analysis:
The internal social media platform should allow all the users to be connected
with the group after an authentication process as it cannot be made public to enter
the users other that those who are not connected with the University. The
performance attribute will only be accountable if the required users are connected
to the group.
4.2.1 Threshold Attributes
The finished product should have an easy GUI, easy user connectivity, and
should allow every individual to communicate without any interruption.
4.2.2 Performance Attributes
Improvement in the functionality and performance of the proposed social
media platform that needs to be easily embedded within the digital platform
developed for the academic purpose. It should be easily user connected and easy
use interface in manner to manage the communication within the group that was
supposed to be managed.
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4.2.3 Excitement Attributes
Machine learning and Artificial intelligence could be incorporated in manner to
enhance the performance through introducing the best features those can meet the
needs and requirements of the users.
5 Requirements
A social media will be required where group can be created with the required
number of users. Considering the number of the users, Facebook can be
recommended as the best social media platform where users can be connected in a
group with expected number of users. The initial presentation of the project is
demonstrated in the backlog
5.1 Product Backlog
Appendix A demonstrates the user’s needs and requirements that is captured
in the backlog. Followed by this, Appendix B represents the story point matrix that
demonstrates the time being spent for the development and delivery of the
developed product. The future developers’ requirements are also illustrated in brief
manner but the programmer identifier considering the future embedment of the
Facebook in the University digital platform. The appendix B also include story point
matrix related to the project that can be used for determining the timeline required
for every task to be completed. The greatest number of hours required for the
delivery of the project and its related activities including the analysis required for the
completion of the analysis.
5.2 Behavior Driven Development
It is an approach that will be helpful in identifying the requirements of the
users considering the delivery of the activities in series. The development of the
internal social media platform will allow the users to be connected in a group with
their friends, and the professors at the single platform where they can communicate
in an effective and efficient manner. The purpose of this instalment is to allow the
enhancement in the performance of the users through allowing regular
communication and discussing on the doubts and queries those can improve the
academic performance of the users.
5.2.1 GUI implementation
The users using the program for the delivery of the expected outcome:
Feature: GUI implementation
Scenario: The users need to link the Facebook with the University portal
Given: The users use the same University portal and move to Facebook page
And: The user connects to the Facebook page
When: The user sends the request to be a member of the group
Then: the user gets connected to the group and allows to communicate
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And: the program delivers as expected
5.2.2 Feature Extraction
The following aspects need to be achieved through the implementation:
Feature: Allow the connectivity between the different users at the same platform
Scenario: Students need a platform that is familiar and most applicable by them
Given: There is already Facebook available that is being used by most of the users
And: need a way through which they can interact with each other in the same
platform
When: there is any confusion or query regarding their academic performance
Then: the platform will allow the connectivity and communication related to the
academic confusions
And: allow the availability of the information that can meet the needs and
requirements of the end users.
5.2.3 Feature Tracking
Feature: Program features extraction of data of annotated objects the social media
and their personal profile details
Scenario: User wants feature extraction capability
Given: The user connects with the Facebook
And: Wants to communicate with the group members
When: The user sends and access to the information or messages
Then: The platform allows to exchange the messages
And: Facebook’s database saves the data
6 Delivery and Review
The aim of this project is to establish a platform in the social media where
students can interact with others and clarify their queries regarding the academic
performance and evaluation.
It will allow the students to utilize the same time at the social media platform for
enhancing their academic performance where they can communicate with other at a
single platform.
7 Project Management
Agile project management is being used for the management and delivery of the
necessary project considering the developed business strategies.
7.1 The PMBOK: a discussion
The Project will follow the five major aspects that needs to be followed
including initiation, planning, execution, monitoring, and closing.
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7.2 APM Framework
Describe your application of the APM Framework.
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8 Appendices
8.1 Backlog
Identifier Theme As a/an I want so that Notes Priorit
y
Story
Point
Sprint
Assigned Status
U1 System User Program Start Work can be File saving 1 15 1-3 In
U2 GUI User Implement
flexible UI
Easy task
perform can
better
designs,
1 5 1-2 In
progressU3 User Elegant type It can be Easy use 1 5 1-2 In
U4 Controls User Choose
image or
Objects can
be
1 6 1-2
U5 User Object
Annotation
Object
tagging can
Data
collection
1 4 1-2
U6 User File import Saving and 1 5 2
U7 User Area highlight Multiple
objects can
1 10 2
U7.1 User Area Select Objects can
be editedU7.2 User Area
modification
Objects can
be changedU7.3 User Area deletion Objects can
be deletedU7.4 User Area copy-
paste
Annotated
objects canU8 User Tags to view Objects can
be viewed
Tags info 1 3 2
U9 Capability User Data types
loading
Json and csv
files can be
2 5 2-3
U10 User Image
creation
Data can be
collected
Annotation
on image
2 5 3-5
U11 User Feature
extraction
Data can be
collected
1 16 3
U12 User Features
identification
Data can be
collected
Feature
identification
1 39 3-5
U13 User Object
tracking
Data can be
collected
2 39+ 3-5
U14 User Record
P1 Coding Programmer Easy
interpretatio
Further
development
3 1-5
M1 Purpose Manager A working
user
Data can be
produced
2 8 5
8.2 Story Point Matrix
Internal External
tasks 0 1 2 3 4 5
1 2 1 4 8 5 10
2 0 3 7 5 2 9
3 8 3 1 9 16 28
4 1 4 7 9 12 23
5 6 1 5 7 9 17
6 7 7 16 21 31 31
7 6 8 2 9 16 26
8 6 16 17 26 34 34
9 3 9 9 15 23 33
10 10 18 23 32 34 31
The Task Rating is used for measuring the effort which is required for the
completion of a program module. This is based on the number of tasks which
are involved in the program module and the external interactions of the
program module.
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6 6 7.5 12 18
The complexity modifier is used for providing the rating of the complexity
which are relative to the module. This complexity modifier is also used for
generating multiplicative result of the baseline rating. This baseline rating is
used for determining the estimated time for building the module.
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