Pestel Analysis Assignment 2022

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PESTEL ANALYSIS: MKTG 6023: Agricultural Marketing
Agri Business Management, Fanshawe College
MKTG 6023: Agricultural Marketing
SKYDEPLOY
Name of Organization: SKYDEPLOY UAS INCORPORATED
Industry: Aviation and Aerospace
Headquarters:Richmond Street, London, Ontario, Canada
Founder: Ted Strazimiri
Mission: “Our mission is to make aerial data and unmapped inspection with drones simple, safe and
affordable.”
Services: Spatial Analytics, Precision Agriculture, Remote Inspection, Surveying and Mapping.

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Sky deploy is the provider of drone technology intended to provide valuable aerial data for
actionable insights. The company drones generate high resolution aerial maps and images in real
time and interpret the findings via reporting systems in a timely manner, enabling companies to
access drone-based inspection at an affordable cost.By Spatial Analytics they also proved that they
can make us to utilize parking space in a best way. Sky deploy also makes farmers to know plant and
field health, plant stand count, irrigation requirement.
PESTLE ANALYSIS
Element Factor Business Impact
Political
Legislative & Regulatory
framework:
Canadian Aviation Regulation (CARs)
Transport Canada (TC)
Funding: TC has started R&D on
model aircrafts and conducting trials
with drones as apart of Artic UAS
(TC’s Drone strategy 2025)
Stability: Elections are conducted in
Sep 2021 and won by previously
ruling party.
High:Certification is needed to fly drones
(Model aircrafts). Limited operations
(max take-off wt=25kg, max
altitude=300ft, day light)
Penalties can be imposed
Moderate:Chance to collaborate with
government for the security,
surveillance, and other services.
Low: The same government will be ruling
until the next elections so there may not
be major changes in different policies
(tax)
Economic
Labour cost &
Productivity:Aerospace industry
needs highly skilled workforce to
perform the operations.
Cost of Operation:The field of
aerospace is accessed at higher cost
as the equipment & parts might
need to be imported.
Consumer sending:Covid
Pandemic has changed the mind set
of majorities of population. Even the
way of living has changed a lot
compared to pre-pandemic period.
High: Employer needs to hire skilled
labour at competitive salaries.
Fast, accurate and most efficient.
High:High cost for the drones and
importing taxes, certification cost etc.
Establishing and operating a stable
business in space industrymight take
long time to achieve profitable success.
Expenditure on recreational activities has
declined due to change in priorities of
people focusing more on health.
Decreases the business for the drone
photo & videography.

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Sociological
Demographics & Education: Trends
in demographics play a key role in
demand economy forecasting.
Adaptability & Perception:Cultural
beliefs and awareness on the tech
play important role in success of new
business.
Some people are unable to leave the
age-old cultural practices due to
their customs, beliefs, financial
status etc.
Attitude towards work: Encourage
entrepreneurial nature and must
have interest & knowledge towards
tech.
Young generation prefers highly
intensive tech products whereas old age
(45+) like low tech services/products.
Geography with young population create
more demand for the business.
Some people described drone as a threat
to privacy, some as a toy, some had
psychological image as weapon. These
perceptions due to lack of awareness
create low demand.
This reduces the use of drone technology
in the field of agriculture, where
precession can be achieved by the help
of drone tech.
This kind of attitude increases
investment in research & development
of new tch and markets.
Technological
Innovation - Drones are innovated to
present information to farmers. It
helps farmers to maintain plant
health, fruit optimization.
Our technology analyses traffic with
unparalleled detail. This allows for
smarter analytics and qualitative
insights.
Site Progression
With enhanced visibility and monitoring
capabilities drones provide us with the
actionable analytics that are revolutionizing
farming.
Gain a complete understanding of
patterns and capitalize on unused space
with redevelopment opportunities.
Keep your team on track with the
information that matters. Share and
annotate models of the site and compare
with your to-be-built plans.This saves
capital and time which impacts business.
Legal
Safety laws - A drone must meet the
relevant RPAS Safety Assurance
requirementsto conduct
advancedoperations.
Patents - Multiple drone innovations
can be protected by patents, subject
to patent eligibility criteria.
RPAS will undoubtedly transition into all
areas of the airspace, as well as provide
new solutions that will be adopted by
manned aviation.
Reviewing the patents not only provides
an insight into the company’s ambitious
program, but also into the future of
commercial drones more broadly.

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Environmenta
l
Weather – Most consumer drones
available today can be damaged by
rain, snow, over heat but latest
particular drones likeParrot
Hydrofoil MiniDrone and the
PowerDolphin are waterproof.
Ecological impact - In rural areas,
drones are designed to replace road
deliveries so as to overcome
infrastructure challenges; though
drones notably consume less fuel
and consequently have a smaller
impact on the environment.
It is the advantage for drone companies
to increase their business by giving trust
to the consumers that drones can work
in any type of environments.
As drones consume less fuel and some
work on hydrogen fuel the investment
capital for business decreases as a result
Profit increases.

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References
Transport Canada, Advisory Circular (AC) 600-004: Guidance Material for Operating Unmanned Air
Vehicle Systems under an Exemption, (Issue 02, 22 December 2016),
https://www.tc.gc.ca/eng/civilaviation/opssvs/ac-600-004-2136.html
Ally, W. (Nov 10, 2020). PESTLE analysis.
https://www.cipd.co.uk/knowledge/strategy/organisational-development/pestle-analysis-
factsheet#gref
Haula, K. (n.d.). Online shopping and Drone technology in Russia.
https://elar.urfu.ru/bitstream/10995/68084/1/978-5-8295-0581-3_2018-06.pdf
Sky Plc PESTEL & Environment analysis. (n.d.). Fern Front University.
http://fernfortuniversity.com/term-papers/pestel/nyse4/6885-sky-plc.php
Ferguson, J.P., & Clara, L. D. (2018). Blue Skies: Connecting African Farmers to Global Markets. HBR
Publications. https://embapro.com/frontpage/pestelcase/5797-skies-blue
Frue, K. (July 28, 2020). PESTEL Analysis. https://pestleanalysis.com/pestle-analysis-template/
Transport Canada. Drones in the Canadian Arctic. https://tc.canada.ca/en/programs/national-aerial-
surveillance-program/drones-canadian-arctic
Office of the Privacy Commissioner Canada. Guidelines for the Use of Video Surveillance of Public
Places by Police and Law Enforcement Authorities. https://www.priv.gc.ca/en/privacy-
topics/surveillance/police-and-public-safety/vs_060301/
CAN1 Business. https://www.can1business.com/company/Active/Skydeploy-Uas-Incorporated