Pestel Analysis Assignment 2022

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PESTEL ANALYSIS: MKTG 6023: Agricultural
Marketing
Agri Business Management, Fanshawe College
MKTG 6023: Agricultural Marketing
SKYDEPLOY
Name of Organization: SKYDEPLOY UAS INCORPORATED
Industry: Aviation and Aerospace
Headquarters:Richmond Street, London, Ontario, Canada
Founder: Ted Strazimiri
Mission: “Our mission is to make aerial data and unmapped inspection with
drones simple, safe and affordable.”
Services: Spatial Analytics, Precision Agriculture, Remote Inspection, Surveying
and Mapping.

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Sky deploy is the provider of drone technology intended to provide valuable
aerial data for actionable insights. The company drones generate high resolution
aerial maps and images in real time and interpret the findings via reporting
systems in a timely manner, enabling companies to access drone-based
inspection at an affordable cost.By Spatial Analytics they also proved that they
can make us to utilize parking space in a best way. Sky deploy also makes
farmers to know plant and field health, plant stand count, irrigation requirement.
PESTLE ANALYSIS
Element Factor Business Impact
Political
Legislative & Regulatory
framework:
Canadian Aviation Regulation
(CARs)
Transport Canada (TC)
Funding: TC has started R&D
on model aircrafts and
conducting trials with drones
as apart of Artic UAS (TC’s
Drone strategy 2025)
Stability: Elections are
conducted in Sep 2021 and
won by previously ruling
party.
High:Certification is needed to
fly drones (Model aircrafts).
Limited operations (max take-off
wt=25kg, max altitude=300ft,
day light)
Penalties can be imposed
Moderate:Chance to collaborate
with government for the
security, surveillance, and other
services.
Low: The same government will
be ruling until the next elections
so there may not be major
changes in different policies (tax)
Economic
Labour cost &
Productivity:Aerospace
industry needs highly skilled
workforce to perform the
operations.
Cost of Operation:The field
of aerospace is accessed at
higher cost as the equipment
& parts might need to be
imported.
Consumer sending:Covid
Pandemic has changed the
mind set of majorities of
population. Even the way of
living has changed a lot
compared to pre-pandemic
period.
High: Employer needs to hire
skilled labour at competitive
salaries.
Fast, accurate and most
efficient.
High:High cost for the drones
and importing taxes, certification
cost etc. Establishing and
operating a stable business in
space industrymight take long
time to achieve profitable
success.
Expenditure on recreational
activities has declined due to
change in priorities of people
focusing more on health.
Decreases the business for the
drone photo & videography.
Sociologic
al
Demographics &
Education: Trends in
demographics play a key role
in demand economy
Young generation prefers highly
intensive tech products whereas
old age (45+) like low tech
services/products.