Agricultural Marketing Assignment

Added on - 28 May 2020

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AGRICULTURAL MARKETING1AGRICULTURAL MARKETINGName:Institution:Course Code:
AGRICULTURAL MARKETING2Challenge 1: collectionAs the number of villages increased and the number of farmer members grew, collectingthe harvested tea would become costlier and less feasible. Should they open a collectioncentre in each village where farmers could bring their tea and receive payments, ask thevillagers to sell their produce at the MTG production centre, or hire an agent to do theprocurement?Solution.Agricultural sector involve many activities that have been applied by developing and developedcountries to generate revenue. A lot of gross domestic products in these countries depend highlyon agricultural practices. Farming of cash crops such as tea and coffee rank on top of mostreliable farm produce (Saloner, 2009). I that connection, a lot of people will be willing to engagein this particular farming activities so as to generate maximum profits. From the report, the initialvillage to carry out growing of tea was Mawlyngot. This village involved few individuals whomanaged to grow tea in small scale. The process of collecting harvested tea from such lowproduction would not be challenging since the process is smooth and efficient (Thomas, 2009).However, the return generated from small scale tea production is equally low. There was a needto initiate a program to venture tea farming to other villages. This action made the number ofvillages to increase as well as increase in the number of farmers who practiced tea farming.To any business activity to undergo growth and development, there is a need to plan on how tofacilitate the whole process. This will require innovations in various fields such as productinnovation, market innovation and process innovation (Roll, 2015). It is also important toconsider different types of resources such as capital investment, infrastructure, instrument andmachinery along with skilled human resources. All these factors will play a significant role ininitiating the process of growth and development. The process of growing tea involves severalsteps so as to process the final product. In that case, the process is likely to become costly andless feasible if the number of villages involved in tea growing increase without increasing theresources to cater for such changes (Puttee, Vitale & Laing, 2011). As the number of farmersgrowing tea increase, it is also important to reconsider infrastructure so as to avoid challenges ofshifting from small scale production to large scale production.
AGRICULTURAL MARKETING3Mawlyngot’s Tea Growers’ Cooperative can implement several options so as to incorporatechanges brought by increase in the number of villages practicing tea growing activities as well asincrease in farmers growing tea. These options are to be utilised so as to prevent straining ofresources in tea collection process. This will make the process feasible and in return increaserevenue collection.Construction of collection centre in each village.There is a need to bring services close to the community so as to enhance smooth and effectivetea collection. In management sector, the process is referred as devolution (Prasch, 2008).Typically, devolution refers to a process of diversifying resources from the main terminal toother smaller organs so as to meet the requirements of the community mote easily andeffectively. This implies that each village will have a special tea collection unit that will later bedistributed to the main collection centre. Setting a collection centre in each village will result to anumber of benefits to the farmers and Mawlyngot’s Tea Growers’ Cooperative. These benefitswill reduce operation costs in tea collection and promote collective responsibility in the entireprocess (Peng, 2013). The benefit of setting tea collection centre in each village can behighlighted as follows:1.The process of tea collection in each village will be smooth and effective as compared toa single tea collection centre for the seven villages.2.The collection centre in each village will reduces cases of delay in tea collection. Tea is afar produce that require close management especially on time of collection. Exposingharvested tea to too much time without proper management will result to damage of tea(McGregor, 2012). The weight of fresh tea is different from tea that have been harvestedfew days ago. Payment of harvested tea is payable on weight. Thus, it is very importantto collect tea immediately the process of harvesting is done. Failure to do that may resultto huge losses to both the farmers and Mawlyngot’s Tea Growers’ Cooperative. Ifcollection is done in the most appropriate time, then the process will be less costly andmore feasible.3.Setting up a collection centre in each village will enhance a sense of ownership byfarmers in each village, in that case, employment opportunities will be created across allthe seven villages. This will as well encourage other people involved in other activities to
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