Artificial Intelligence Applications for Mega World Ltd

This report discusses the importance of artificial intelligence and its applications for Mega World Ltd, a logistics company. It explains five different types of AI applications and proposes three recommended applications for the company. The report also provides advantages, disadvantages, and ethical, social, and legal factors of each application.

Running head: ARTIFICIAL INTELLIGENCE APPLICATIONS
Artificial Intelligence Applications for Mega World Ltd
Name of the Student
Name of the University
Author’s Note:

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Executive Summary
The objective of this report is to understand the artificial intelligence and the applications of
artificial intelligence for Mega World Ltd. There is a strong impact of artificial intelligence
on the users as it is responsible for providing various distinct advantages. All of the human
intelligence procedures subsequently involve learning, self correction and reasoning. The
learning is the acquisition of rules and information to use that information and this reasoning
is by utilizing those rules for reaching to the definite or approximate conclusions. This
artificial intelligence could be easily categorized within a number of methods. The systems of
AI could be eventually classified as the strong artificial intelligence system and weak
artificial intelligence system. The machine learning is the major part of this artificial
intelligence. The five applications of artificial intelligence are experts systems, intelligent
robots, machine vision system, speech recognition system, optical character recognition
system. There is a major capacity of human senses present within the intelligent robots and
this capacity is being reproduced by the human experts. The expert systems are extremely
innovative and advanced in respect to the other AI based applications. The expert systems are
extremely innovative and advanced in respect to the other AI based applications. Speech
recognition system converts the phrases and words or speech to the respective machine
readable format. This report has properly explained the importance of artificial intelligence
for a logistics company of Mega World Ltd. Relevant recommendations are provided for this
company.

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Table of Contents
1. Introduction............................................................................................................................3
2. Discussion..............................................................................................................................3
2.1 Brief Idea of Case Study..................................................................................................3
2.2 Defining Artificial Intelligence........................................................................................4
2.3 Five Different Types of Artificial Intelligence Applications with Examples..................4
2.4 Three Proposed Artificial Intelligence Applications for Mega World Ltd......................5
3. Conclusion..............................................................................................................................8
4. Recommendations..................................................................................................................9
5. Reference List......................................................................................................................10

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1. Introduction
Artificial intelligence or machine intelligence is the type of intelligence that is
depicted by various machines and is different from the natural intelligence that is usually
being displayed by the human beings or animals (Russell & Norvig, 2016, p. 2). The
significant research of the artificial intelligence is the specific study of various intelligent
agents. The device that is responsible for perceiving the environment and taking relevant
actions for maximizing the chance of properly achieving the various goals and objectives.
Often a machine mimics the cognitive functions, which the human beings are associating
with all other human beings like problem solving or learning (Raza & Khosravi, 2015, p.
1371). The scope of the artificial intelligence is that since the machines have become
extremely capable of solving problems, there could be a removal of human intelligence from
the technological world (Michalski, Carbonell & Mitchell, 2013, p. 4). The capability of the
modern machine for the artificial intelligence mainly includes the successful understanding of
human speech and also competing at the high level within the strategic game system.
This report explains the importance of artificial intelligence and its applications on
Mega World Ltd. These applications of artificial intelligence are responsible to provide better
efficiency and effectiveness to the business processes of any specific organization. Innovation
is highly enhanced with the applications. Since, Mega World Ltd is a logistics company and
they have thought of including artificial intelligence applications in their business, this report
will be demonstrating three recommended applications with proper details.
2. Discussion
2.1 Brief Idea of Case Study
Mega World Ltd is the largest company of logistics in Australia and it was established
around twenty years earlier. More than 200 employees are working in this organization and
their specific head office is in Sydney, Australia. This particular organization is eventually
working in various states in Australia and in also other parts in the Oceania region. The
company of Mega World Ltd provides various end to end logistics solutions to the client
companies. They provide services to the industries of mining, manufacturing and
warehousing. Some of these client companies have decided to provide the logistics solutions
on the basis of artificial intelligence. Thus, Mega World Ltd has also thought of expanding

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the business in the next five years in the world after properly involving several services on
the basis of this artificial intelligence. CEO of Mega World Ltd has given the responsibility to
the ICT Head for investigating all of the technologies and applications and how much these
applications are beneficial for this company.
2.2 Defining Artificial Intelligence
Artificial intelligence is defined as the specific simulation of several procedures of
human intelligence with the help of machines, majorly the computerized systems (Nilsson,
2014, p. 2). This particular technology often is responsible for bringing major and significant
changes within the organization that has adopted the artificial intelligence or the applications
and services of artificial intelligence. Learning without any type of supervision needs the
significant capability for the proper identification of patterns within the input stream.
However, learning with necessary supervision includes the numerical and classification of
regressions. The proper analysis is easily done with the help of artificial intelligence and
hence the complex problems are eradicated in the process (Wenger, 2014, p. 1). It is the most
advanced technology of information technology. Decision making is extremely easier with
the presence of artificial intelligence in any business.
2.3 Five Different Types of Artificial Intelligence Applications with Examples
The artificial intelligence based applications provide major advantages to the
organizations that have implemented them. Within the various AI based applications, five
distinct applications are listed below:
i) Intelligent Robots: The first and one of the most important applications of artificial
intelligence technology. The intelligent robots usually work according to any specific
program and could be remotely controlled by any specific human operator. These human
operators usually keep a major track of the intelligent robots since they comprise of the range
of numerous sensors that are majorly attached to these robots (Webber & Nilsson, 2014, p.
5). The powerful onboard processors as well as the specific memory capacity can easily keep
a steady track of the activities, executed by these intelligent robots.
ii) Expert Systems: The next significant artificial intelligence based application is the
expert system. This is a complete computerized and digitalized system, which has the ability
for emulating the basic abilities like taking relevant decisions. Moreover, the several complex
problems can also be resolved by taking the help of logic reasoning by the knowledge bodies
(Steels, & Brooks, 2018, p. 2). Moreover, there are two sub systems of the expert systems,

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which are knowledge based and inference engines. Various approaches could be easily
dictated by inference engines and are driven by the antecedents. There is a stronger impact of
the expert systems within a logistics company.
iii) Machine Vision: The third important application of the artificial intelligence is the
machine vision. The application majorly deals with various procedures of systems gaining
high level of understanding from the digital images and videos (Hovy, Navigli & Ponzetto,
2013, p. 21). The logistics industry has to track their products each and every time so that
there is no chance of product loss. With the help of machine vision system, the position of the
rival companies will also be tracked and the issues related to competitive advantages would
be resolved.
iv) Speech Recognition System: The fourth popular application of artificial
intelligence would be system of speech recognition. This particular application is highly
required to reorganize all types of phrases and words that are spoken in one specific language
(Alrajeh & Lloret, 2013, p. 1). Clarity is the major requirement of this software and for this
purpose; it utilizes two types of algorithms. Both of these algorithms enhance the
performance and hence accuracy as well as speed is increased.
v) Optical Character Recognition System: It is the respective mechanical
transformation of product images and then the identification of printed texts to the machine
encoded texts from the scanned documents or from the subtitle texts. These documents or
texts are superimposed over these images (Bennett & Hauser, 2013, p. 11). This particular
application of optical character recognition is utilized for data or information entry and hence
is being utilized within the machine procedures of machine translation, text mining and
cognitive computing.
2.4 Three Proposed Artificial Intelligence Applications for Mega World Ltd
The above mentioned five different types of artificial intelligence applications could
be extremely vital for the business of Mega World Ltd (Yampolskiy, 2013, p. 392). However,
amongst these five, there is a proposal for three applications that would helpful for them for
them to expand in the coming five years. These are given below:
I) Intelligent Robots: The first and the foremost application of artificial intelligence
is the intelligent robots. These types of robots are extremely efficient and effective for
logistics industry. The systems could easily solve the complex problems within restricted

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realms (Seo, Kim, Kisi & Singh, 2015, p. 230). The most basic idea for the artificial
intelligence based robot is that it could easily gather the facts regarding a specific situation
with the help of sensors as well as human inputs. The computerized system present within the
robot would be comparing the information with the stored data or information and would also
decide what this information will be signifying.
i) Few advantages of this application are listed below:
a) Extremely Effective: The major advantage of an intelligent robot is that is highly
effective and efficient and hence could easily solve the complex problems without incurring
many complexities.
b) Quite Fast: Intelligent robots are quite fast and they could learn anything from the
surroundings without proper training (Chou & Bui, 2014, p. 440). The sensors, present within
those intelligent robots provide such advantage of easy learning capability.
ii) The demerits of intelligent robots are listed below:
a) Extremely Expensive: The first demerit of intelligent robot is that it is of quite high
price and hence often becomes an issue for the users to afford these.
b) Constant Support of Human Experts: Another important demerit of this
application is that it requires a constant support of the human experts. Without this support, it
is not possible to use this application (Raza & Khosravi, 2015).
The ethical factor of this application is that since it is a robot, there is no chance of
unethical act, unless and until it is being executed by a human being. The social factor is that
these robots could easily interact socially with the rest of the world and is friendly in nature.
The legal factor is that it is completely legal as it would be reducing the human effort to a
high level.
II) Expert System: The second application of artificial intelligence that is being
proposed for the organization of Mega World Ltd is expert system. This is a type of
computerized application that is usually designed to solve the various complex problems in
any specified domain (Jurafsky & Martin, 2014, p. 3). The main feature of the expert system
is that it is responsible for providing the most accurate as well as relevant information and
this type of information is being securely stored within the computer based memory. The
logistics company gains significant advantage from involvement of expert system.

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i) Few advantages of this specific application are listed below:
a) Extremely Consistent: The application of expert system is extremely consistent and
hence the data does not get altered under any circumstances. Since, the expert systems are on
the basis of systems, the logic or the knowledge is better programmed by this (Renzi, Leali,
Cavazzuti & Andrisano, 2014, p. 410). The entire procedure of decision making becomes
easy with this application for the logistics company.
b) Easier Data Access: Expert systems allows easier data access to the respective
users and these data could be easily extracted or taken from the database with the help of this
particular application.
ii) Few disadvantages of this application are listed below:
a) No Integrity in Data: The first and the foremost disadvantage of the expert system
is that there is no integrity as well as confidentiality of the information or data. This allows
the attacker to access this confidential data and also alter the data whenever required.
b) Consumes High Amount of Resources: Another demerit of this expert system is
that it is responsible for consumes excess amount of resources. The most important resources
that this application consumes are costs and time.
The ethical factor is that since decision making process is easier, the decision could
never be unethical (Chou & Bui, 2014, p. 445). The social factor is that expert systems could
easily take the place of a human expert. The legal factor is that the data is not altered many
often.
III) Computer or Machine Vision: The next suitable or recommended AI based
application for Mega World Ltd is the presence of machine or computer vision. The
automatic analysis and the inspection of these applications like the process control, automatic
inspection and robot inspection. The logistics organization can consider this efficient or
effective application of artificial intelligence.
i) Few advantages of this application of machine vision are listed below:
a) Highly Cost Effectiveness: Machine vision is absolutely cost effective and hence
could be easily afforded by everyone (Yampolskiy, 2013, p. 391). Moreover, the overall
implementation costs are also high in machine vision.

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b) Highly Persistent: The computer or machine vision is extremely persistent to any
type of non destructive characteristics for higher speed. For this specific advantage of higher
persistence, the overall efficiency of the application is incremented to a higher level and users
are benefitted from it.
i) Some of the disadvantages of this specific application are listed below:
a) Constant Need of Expert Labours: The most significant demerit of this application
is that it needs the expert labours constantly for the successful implementation of machine
vision. Without the requirement of expert labours, it is not possible to execute this
application.
b) No Sensitivity: The next disadvantage of the machine vision is that it does not have
any sensitivity and hence is completely emotionless. Due to this lack of sensitiveness, often
major issues arise for the users and they are unable to track or use this particular application
of computer or machine vision.
The most significant ethical factor of machine vision application is that it is highly
efficient and effective application (Raza & Khosravi, 2015, p. 1353). The social factor is that
since it is extremely fast, it is being utilized by everyone. The legal factor of machine vision
is that highly persistent in comparison to other applications of artificial intelligence.
3. Conclusion
Therefore, from the above discussion, it could be easily concluded that AI or artificial
intelligence majorly emphasized on the creation of several intelligent machines, which would
work as well as react similar to human beings. Few of the activities that are involved within
the machines with artificial intelligence are learning, planning, speech recognition system and
problem solving. It eventually creates the intelligent machine and hence has become one of
the most important parts in the technology industry. The basic issues of this technology of
artificial intelligence for the programmed computers are reasoning, perception, problem
solving, planning, learning, knowledge and ability for manipulating or even move objects.
The machines related to artificial intelligence could react or act like humans only when they
are carrying abundant data related to the technological world. This artificial intelligence
should have the proper access to all types of objects, properties, relations and categories
within each of them for the successful implementation of knowledge engineering. The

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initiation of common sense, problem solving and reasoning power within the machines is
considered as one of the most difficult as well as tedious task. The above report has properly
explained the importance and impact of the significant applications of the technology of
artificial intelligence on the famous logistic company, known as Mega World Ltd. They
provide several logistics services to the clients. This report has described five AI based
applications and within these five applications, three are recommended for this organization,
with their advantages, disadvantages from the ethical and logical point of view.
4. Recommendations
As the Mega World Ltd has undertaken the major decision, of the involvement of
several services and applications of artificial intelligence; within their business. However,
some of the major recommendations are to be considered even before the implementation of
this technology. The three distinct recommendations are listed as follows:
i) Utilizing Expert System: The first recommendation for the organization of Mega
World Ltd is to utilize expert system in their business. The most significant benefit of this
particular application would be that they would be providing the major ability to take the
most relevant and suitable decisions and not involving the human experts. This hence reduces
the effort of human beings to a greater level and is extremely helpful for solving the several
complicated problems by involving logical or basic reasoning.
ii) Using Intelligent Robots: The second recommendation for the company of Mega
World Ltd is the significant utilization of intelligent robots for their business. Most of the
robots usually work as per the program or are even controlled by the human operator. There
is a range of sensors that is attached to these intelligent robots and these sensors help to
reduce the human effort to a high level. Mega World Ltd can get various advantages in their
company if they will implement intelligent robots.
iii) Utilizing Machine Visions: These are the most effective and efficient machines
that help to store real time data for all organizations. The high level data is gained from
digital images and videos. The numerical data is required for taking decisions and Mega
World Ltd will be benefitted.

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5. Reference List
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techniques in wireless sensor networks. International Journal of Distributed Sensor
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Bennett, C. C., & Hauser, K. (2013). Artificial intelligence framework for simulating clinical
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Chou, J. S., & Bui, D. K. (2014). Modeling heating and cooling loads by artificial
intelligence for energy-efficient building design. Energy and Buildings, 82, 437-446.
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Hovy, E., Navigli, R., & Ponzetto, S. P. (2013). Collaboratively built semi-structured content
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Jurafsky, D., & Martin, J. H. (2014). Speech and language processing (Vol. 3). London:
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Michalski, R. S., Carbonell, J. G., & Mitchell, T. M. (Eds.). (2013). Machine learning: An
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Renzi, C., Leali, F., Cavazzuti, M., & Andrisano, A. O. (2014). A review on artificial
intelligence applications to the optimal design of dedicated and reconfigurable
manufacturing systems. The International Journal of Advanced Manufacturing
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Steels, L., & Brooks, R. (2018). The artificial life route to artificial intelligence: Building
embodied, situated agents. Routledge. Retrieved from
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%20intelligence&f=false
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approaches to the communication of knowledge. Morgan Kaufmann. Retrieved from
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Yampolskiy, R. V. (2013). Artificial intelligence safety engineering: Why machine ethics is a
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re=He3BYDwQBNc25LhKLu8A2nPt5us%3D&response-content-disposition=inline
%3B%20filename%3DArtificial_intelligence_safety_engineeri.pdf