Emergence of AI in B2B Customer Communications and its Impact on Sales Generation in UK Retail Sector
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This dissertation examines the emergence of AI in B2B customer communications and its impact on sales generation in the UK retail sector. It explores the role of AI in retail, requirements of using AI in B2B, challenges faced by ASOS while adopting AI, and effective ways to overcome those challenges.
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Dissertation (To evaluate the emergence of AI in B2B Customer Communications and its impact on sales generation in retail sector of UK.)
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CHAPTER 1: INTRODUCTION AI stands for artificial intelligence which is regarded as the ability instigated within processes that are related with machines. Artificial intelligence is a wide range branch of computer science which is related with making the machine smarter so that they can perform tasks that typically require human intelligence. This is regarded as the field in which significant programming is provided to the machineries and smarter execution can be received by such machines so that involvement of human can be minimised and accuracy can be maximised. Artificial intelligence is the field which is associated with computer science and robust databases so that problem solving environment can be given. This also encompasses of various sub-fields in which machine learning and deep learning are being added. Artificial intelligence is related with demonstrating intelligence by machines so that human like actions can be performed by machineries. In the current time various businesses are using such terms sothat to understand their customers and to enable prominent communication with them. On the other hand, with the help of artificial intelligence this would be easier for the business to improve their sales and recognise their position in B2B market. In retail market as customer repetition is large so using of artificial intelligence would be highly recommended and using this technology in significant manner would be beneficial for the industry to develop their market insight and get access in global manner. Using artificial intelligence future demand can be forecasted in such a manner that right decisions can be taken by them and right product can be connected to the customers. In the current time the market for B2B is increasing and in the same time higher opportunities are created for such businesses to grow and expand their business. This is a revolutionary aspect in which artificial intelligence is used within business and provide ultimate achievement to the goals and objectives. The report is associated with analysing various measures related with artificial intelligence within B2B business context so that to attain higher profitability and developing business communications as well. Significance of research The current research is related with examining aspects related with AI in businesses so that B2B dimensions can be improved. The information gathered by this research would help the retail industry to adopt such trends in which they can encourage using of artificial intelligence trend in their business. This is a misconception that artificial intelligence can be used within B2C
businesses but in current time artificial intelligence can be used so that to maximise business functions in B2B businesses and would be helpful in understanding needs of other businesses. In the current time the trend of online businesses have been emerged which has given highlight to B2B transactions as these are beneficial for both the parties in terms of managing their business and reaching out to their goals. This research is going to assist the reader in which he or she can gather knowledge in respect of artificial intelligence and use the same in future perspective. Research problem This is analysed that in the current time of fierce competition, businesses are required to emerge a way by that they can stand out of the league and acquire higher market share. In order to develop their business in this way using of such tactics within business is required and that would be advantageous in terms of maximising business profit and dealing with market scenario as well. The major problem faced by the businesses are to acquire such edge in the business in which prominent edge can be inhaled by the business in terms of competitive market and in the same manner. Motivation of research The main motivation behind selecting this research topic is to understand the emerging concept of B2B businesses and using of artificial intelligence in the same. In order to develop interest within conducting the research I analysed that artificial intelligence is regarded as one of the emerging trend which is required to be used by businesses and specifically in retail industry so that to align business objectives with market trends. So the research would help me to develop myknowledgeinrespectofB2Btransactionsandusingartificialintelligenceforsuch transactions. On the other hand, the research would lead me to develop various skills such as data collection, analytical skills, problem solving skills and many others and the same c an be used my me in my future research and career perspective as well. ResearchAim:ToidentifytheimportanceofgrowingAIforB2BCustomer Communications and its impact on sales generation in retail sector of UK Research Objectives: To develop basic understanding about the B2B Customer Communications To identify the role of AI in retail sector of United Kingdom To discern the requirements of using AI in B2B within ASOS
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To examine the importance of AI for communicating with customers and improving their sales growth in ASOS To evaluate the challenges that would be faced by ASOS while adopting AI in its B2B To investigate the effective ways for overcoming those challenges associated with AI development within ASOS Research Questions: What is the conceptual framework of B2B Customer Communications? What are the roles of AI in retail sector of United Kingdom? What are the requirements of using AI in B2B within ASOS? What is the importance of AI for communicating with customers and improving their sales growth in ASOS? What are the challenges that would be faced by ASOS while adopting AI in its B2B? Whatare theeffectivewaysfor overcomingthose challengesassociatedwith AI development within ASOS? Outline of research methodologies