Impact of Artificial Intelligence on Digital Transformation in Hospitality Sector: A Study on The Grey Horse

MSBP

TABLE OF CONTENTS
INTRODUCTION .........................................................................................................................1
1 – PROJECT PLANNING.............................................................................................................1
Project management plan ...........................................................................................................1
2. BUSINESS CASE PROJECT REPORT.....................................................................................9
CHAPTER 1-LITERATURE REVIEW..........................................................................................9
CHAPTER 2- RESEARCH METHODOLOGY...........................................................................10
CHAPTER 3-FINDINGS AND DISCUSSION............................................................................12
CHAPTER 4- CONCLUSION AND RECOMMENDATION.....................................................20
3. PROJECT LOGBOOK..............................................................................................................21
4. REFLECTIVE PRACTICE.......................................................................................................21
REFERENCES..............................................................................................................................23
Appendix........................................................................................................................................24

INTRODUCTION
Transformation of workplace is basically related with having the appropriate
functioning within organization by adopting the changing circumstances so that competitiveness
can be achieved. In the current era, having effectual workplace transformation is important so
that deriving relevant processing which can uplift organizational culture in order meet with
external circumstances. This is basically exerted by firm to have significant application of
technologies so that higher productiveness can be achieved. The main reason behind this is to
have higher ability to coordinate with prevailing requirements in turn good performance can be
derived. The particular study is based on The Grey Horse which is small hotel that offers the
services of rooms, etc. and planning to include the artificial intelligence in its overall processing
so that booking and other processes can be done in effectual pattern. The current study will pay
attention on involving information regarding the project planning, conducting primary and
secondary research, data presenting and reflective practice so that effectual information can be
obtained.
1 – PROJECT PLANNING
Project management plan
Overview:
the current study has the aim of possessing relevant execution of digital transformation
via involve AI so that innovative practices for gaining good efficiency & effectiveness in respect
to meet organizational activities which can assist in complying with changing demand of
market.
Aim:
The particular project has the aim of having relevant implementation of artificial
intelligence in turn innovative practices for digital transformation in order inclining efficiency of
organizational processes: A study on The Grey Horse
Project objective
 To evaluate the concept of workplace transformation and its significance
 To identify the impact of artificial intelligence in order to have innovative practices for
digital transformation for inclining efficiency of organizational processes
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 To analyse the challenges that can be faced by The Grey Horse in order to implement the
digital transformation for executing AI in turn innovative practices can be obtained.
 To recommend the strategies for overcoming challenges inclining efficiency in order to
implement the digital transformation for executing AI.
Research questions
 What is the concept of workplace transformation and its significance?
 Which are the impact of artificial intelligence in order to have innovative practices for
digital transformation for inclining efficiency of organizational processes?
 Which are the challenges that can be faced by The Grey Horse (TGH) in order to
implement the digital transformation for executing AI in turn innovative practices?
 Which are the strategies for overcoming challenges inclining efficiency in order to
implement the digital transformation for executing AI?
Deliverables:
the deliverables for the current plan is to have higher quality of functioning which can
decline the irrelevant cost so that significant functioning for having sustainable development.
Scope of the project:
In the current era having effective application of artificial intelligence in turn
significant practice in the organization for developing effective practice (Zhang and Lu, 2021).
This becomes important to get proper functioning as in current era, there are various lacking
areas which are needed to be eliminated so that significant growth in market for effectual
functioning can become possible. This technological transformation in organization is crucial
for having relevant pressing in speechified organization.
Project life cycle
Initiation stage:
in order to conduct the project in effective manner it is important for the firm to give
emphasis on having effective identification of scope, objectives, etc so that accomplishing the
aim of having effective work transformation in effectual pattern can become possible.
Planning stage:
This is concerned with having the proper focus on gaining the competitive edge via
making reliable planning for the current project that comprise resource identification, quality &
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risk assessment, planning of financial so that completing it in highly precise manner can become
possible.
Execution stage:
It is associated with executing the relevant procedures in such precise pattern so that
corrective type of outcomes via reliable formulation of team development to get higher reliable
results. It is related with having greater emphasis on attaining all the reliable practices into
implementation in turn appropriate outcomes to gain competitiveness.
Monitoring and controlling stage:
For having successful functioning it is important to get reliable processing by having
relevant application of monitoring and controlling action in turn significant improvement of
prevailing lacking areas can become possible (The 5 process groups of project management,
2022). In the current project the emphasis on having proper application of monitoring and
controlling actions to get higher proper processing via quality assurance, etc. can become
possible.
Closing stage
in the particular phase the focus is provided on having effective application of feedback
mechanism so that overcoming the prevailing lacking areas to get greater quality in overall
functioning in standardized manner can be obtained.
Cost of the project:
In order to get the significant functioning it is important for the company to give
emphasis on having effectual practice so that accomplishing relevant level of competitiveness
can be done (Berente and et.al., 2021). This is basically concerned with possessing effectual
application of the activities so that reliable processing to meet particular project objective.
Particulars Amount
Suppliers and vendors 15000
Research & development 7000
Machinery and equipment 20000
Utilities 10000
Fees of IT 5000
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Staff cost 2000
Supervisors 5000
Miscellaneous 8000
total 80000
Risk
there are different kinds of the risks which are basically involved in the current project
that is required to be emphasized so that significant functioning for developing reliable course of
the action is important (Haenlein and Kaplan, 2019). The set of the risks which are prevailing in
current case that are required to be eliminated for attaining the objectives on highly precise and
appropriate manner. The crucial risks which are involved in current processing is financial,
strategic, reputational, operational, fraud and threat of data, etc. for being successful in order to
continue the project it is important for gaining the relevant functioning in turn good performance
by eliminating irrelevant aspects can become possible. In the current project the risk of financial
is higher as specified firm may require to incur the expenses as compared to the budget. This
can create ineffective processing due to improper accomplishing of activities. The operation
might be hampered the working procedure that can impact the functioning of the particular
project. On the basis of this it can be specified that reputational risk can as well be faced by firm
as threat o data fraud can be obtained. Time duration is as well one of the crucial threat which
can affect the processing of project in negative manner. On the basis of this it can be mentioned
that application of particular project can be affected in adverse manner due to the prevailing
risks. In addition to this there is risk of incorrect sampling which can impact the correctiveness
and accuracy of project so that significant attaining of project in the relevant form.
Quality management
It is important to manage the project in the proper quality manner so that attaining
reliable processing by ensuring that standard aspects can be derived (Haenlein and Kaplan,
2019). In the current project the emphasis on having reliable application of qualitative research
to collect the primary & secondary data in turn highly effective accomplishing of project can
become possible. In the primary data collection questionnaire spreading among employees of the
specified organization so that insights about their views and opinion can be achieved. In addition
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