The Possible Impact of AI Artificial Intelligence on Business Development the case of the Lancaster Hotel and Spa

The Possible Impact of
AI Artificial
Intelligence on
Business Development
the case of the
Lancaster Hotel and
Spa

Table of Contents
INTRODUCTION...........................................................................................................................1
NEED OR CHALLENGE...............................................................................................................1
Business need.........................................................................................................................1
Technological challenge.........................................................................................................1
Market opportunity behind the AI based new technology innovation...................................2
AIM AND OBJECTIVES................................................................................................................2
Explain how the AI based new technology innovation fits with the strategic aims of the
company.................................................................................................................................2
How the AI based new technology innovation will help the company..................................2
Mention the key tangible deliverables and opportunities that this project will deliver..........3
Demonstrate that these benefits could only be derived from this project and not by other
means......................................................................................................................................3
APPROACH....................................................................................................................................3
Outline the AI based approach...............................................................................................3
Procedures and operations......................................................................................................4
Examples to illustrate the data sets.........................................................................................4
Examples to illustrate the results, explanation, discussion, evaluation analysis....................4
MARKET AWARENESS...............................................................................................................5
What does the target market look like?..................................................................................5
OUTCOMES AND ROUTE TO MARKET...................................................................................5
How to grow the business and increase the productivity into the long term as a result of the
project?...................................................................................................................................5
WIDER IMPACTS..........................................................................................................................5
What impact might this project have outside the project?.....................................................5
RISKS..............................................................................................................................................6
What are the main risks for this project?................................................................................6

ADDED VALUE.............................................................................................................................6
What impact would be the added value have on the businesses involved?............................6
PROJECT MANAGEMENT...........................................................................................................6
How will the project can be managed effectively?................................................................6
CONCLUSION................................................................................................................................6
RECOMMENDATIONS.................................................................................................................7
REFERENCES:...............................................................................................................................8