Analyzing AI's Influence on HR and Competitive Strategy - LSC UoS

This essay delves into the impact of the Covid-19 pandemic on organizations, focusing on the adoption of technology and digital strategies. It explores how AI influences competitive planning, cost leadership, and differentiation strategies, referencing Porter's generic competitive strategy model. The essay further evaluates the role of AI in talent acquisition, learning and development, and change management, emphasizing the importance of these elements in a global competitive climate. Institutional theory is discussed in the context of AI's influence on organizational structures and HR management, particularly in automation and recruitment processes. The essay concludes by highlighting the significance of adapting to technological changes to enhance business operations and maintain a competitive edge.

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Table of Contents
ESSAY.............................................................................................................................................3
REFERENCES................................................................................................................................1

ESSAY
The Covid-19 pandemic is the contemporary issues and challenges of the 21st modern
century which are impacted on the many organization to embracing the latest technology and
digital technology. By the Covid-19 the economics of the worlds is affected by the pandemic and
they are downturn as well as migrated the home countries and native place. This essay is related
on the technology and issues which are face by the company to focus on the competitive model
and strategy as well as discuss the HR theories. The contact of the artificial intelligence is
depending on the business strategy with global environments. This essay will also evaluate the
importance of the development and learning, talent acquisition and change management
importance in the global competitive climate.
In the modern era, the changes of the technology is essential for the organization to adopt
the advanced and new technologies to enhance the operations and efficiencies of the business
organization as well as helps in the deliver the quality products and services in the competitive
marketplace (Wamba-Taguimdje, 2020). The company need to spotlight on the competitive
planning and strategies to achieve the competitive advantages in the marketplace. The various
companies in the modern era have adopted the new advanced technologies as the artificial
intelligence in the business operations and it helps in collecting the information and data of the
customers as well as helps in evaluate the performance of the business organization and analysis
the position f the business in the competitive marketplace. The competitive strategies in the
business are helps in explain with the help of porter's generic competitive strategy model. The
companies use the various strategies to gain the competitive advantages to enhance the
reputation and goodwill in the marketplace.
With the help of changes in the technology, the business focuses on the set out the low cost
production. The various advantages which are taken from the industry with the help of cost
advantages. Cost leadership includes technology, economy of scale as well as access to various
raw materials. The discrimination strategy helps the company wants to produce the new and
different product into the market and consider the a range of characteristic that are supposed by
the buyer and on the base of attract the customers as well as focus on the particular areas such as
growth and expansion of the company (Calzavara, 2020). In the further illustration, the company

focus on gain the competitive advantages towards the cost seek to take the advantages by
targeting the market as well as there are various strategies which are adopt by the company to
change their policies and procedures which are relevant to the employees of the business
organization according to the advance technology (Lee and Roy, 2019). Company uses the AI
technology to develop the productivity, boost the efficiency and decrease the operational costs of
the business. The tech celebration helps industry to change and expand faster in the organization.
The AI technology helps in save the time and money with the help of optimizing the automation
task and routine process as well as increase the efficiency of productivity without the human
efforts in the operations of the business. This helps in remove the tasks and responsibilities of the
individual workers which help in maximize the price while maximizing the talent of the human
capital. With the help of artificial intelligence technology the organization helps in shift the
business activities in the successful ways to achieve the achievement and the return on
investments of the company are also developed (Hewett and Shantz, 2021). The technology of
artificial intelligence helps in get better the services of the customers in the good manner and
helps in resolve the problems of the clients in effective ways with the correctness and beat the
competition in the marketplace. The company also focus on the talent management and use the
technology to get better the management of talent for the process in hiring within the business. It
is used in the recruitments process by process cost saving and provides the jobs to the entrant
with the best knowledge and experience.
Institutional theory is used in the organization environment, for the reason that the
artificial intelligence technology in the company helps in progress the business environment
inside the association. The artificial intelligence is mainly essential for the institutional theory in
the HR management theory (Alvesson and Spicer, 2019). It’s straight force on the organizational
structure developments such as cultural elements, belief, symbols, and shape.
The AI impact on the business uses the automations where the corporation use the machine
learning intelligence for the recruitment procedure in the HR departments. The AI impact on HR
department directly with the automation tasks. In the moreover illustration, the AI performance
to the human resources department in the process of recruitment of the employees through the
scheduling the interview, screening resume, and application trailing, etc. The Chabot are also use
for screening the employees for the vacant place for the job within the organizations.

The talent acquisition is referring as the process of hiring and finding the right candidate
at the right profession in the company. It helps in effect the accomplishment of the company in
the future. The talent acquisition are used in the HR management for the development and
expansion of the business. The talent acquisition is significant for support the employees and
their talents as well as helps in develop the relationship with the employees throughout the use of
the latest technology. Due to the pandemic, the acquisition of talent in the business is getting lost
so, the company need to acquire the more talent within the business organization to become the
success (Albert, 2019). The talent acquisition helps in maintain and expand the spirits of the
employees with the help of relevant technologies and important strategies which help in progress
the profitability of the business. It is the function of the human resources departments. The talent
acquisition is important for develop the efficiencies as well as build the team for exchange the
brands to the clients. By the assist of AI technology in the operation management helps in
generate the revenues and sales of the business. The talent acquisition is important in the
employees to sustain in the competitive market place as well as develop the strategy for the
future developments.
Learning and development are most important in the business because it include the
training and development at the duration of the employees life cycle. The learning and
development are refer as the training and developments of the employees. This helps in allow the
employees to develop the knowledge and critical thinking in order to meet the performance of
company so, he company can complete the strategies objective of the business. The training and
development of the employees helps in improve the performance of the employees as well s
improve their skills but every company not able to organize the training and development
program because it is costly for the companies. The hiring process are also costly so the
company focus on the employees retention and provide them proper training and development
which helps in boost the confidence and built the trust of the employers (Williams and Sheridan,
2019). The leaning and development are most important because it helps in recover and increase
the output and profitability of the business group. It helps the workers to survive in the
aggressive marketplace with the help of best skills and knowledge. They are able to do their jobs
in the elegant behaviour. The learning and development helps in minimize the risk as well as
improve the standard of the employee’s behaviour at the workplace and safety and security of the
employees within the business. The learning and development are vital for improve the

customers satisfaction with the helps of deliver the better quality services to the customers. The
learning development is important in the business to meet the competitive advantages across the
global climate.
The change management are also important in the artificial intelligence of the business
organization. It focuses on the change part of the employees in the business. It is imperative for
making the achievement business ideas in the competence market place with the help of the
technology. The change manger are focus on the workers to develop the efficiencies of the
business organization (Galli, 2018). It helps the company to carry on in the competitive
marketplace with the healthy environments to reach the objective of the business organization.
The good changes in the industry environment helps in ease the wastage of the costs and
resources that leads in enhance the productivity as well as decrease the risk of the company.
During the Covid-19, the company face the various problems by the large-scale market
because the company are not capable to sell the products and services to the customers over the
world that leads in lost the market coverage. The company pay a extra cost for the sells and
manufacture the components.
It has been concluded that the using of the competitive strategy models and HR theories
for evaluate the artificial intelligence impact and the management of the workforce in the
organisation within a global environment of company. This also concluded that the importance
of the change management, talent acquisition as well as learning and developments in the
worldwide competitive market.

REFERENCES
Books and journals
Albert, E.T., 2019. AI in talent acquisition: a review of AI-applications used in recruitment and
selection. Strategic HR Review.
Alvesson, M. and Spicer, A., 2019. Neo-institutional theory and organization studies: a mid-life
crisis?. Organization Studies, 40(2), pp.199-218.
Calzavara, M., and et.al., 2020. Ageing workforce management in manufacturing systems: state
of the art and future research agenda. International Journal of Production
Research, 58(3), pp.729-747.
Galli, B.J., 2018. Change management models: A comparative analysis and concerns. IEEE
Engineering Management Review, 46(3), pp.124-132.
Hewett, R. and Shantz, A., 2021. A theory of HR co-creation. Human Resource Management
Review, 31(4), p.100823.
Lee, J., Suh, T., Roy, D. and Baucus, M., 2019. Emerging technology and business model
innovation: The case of artificial intelligence. Journal of Open Innovation: Technology,
Market, and Complexity, 5(3), p.44.
Wamba-Taguimdje and et.al., 2020. Influence of artificial intelligence (AI) on firm performance:
the business value of AI-based transformation projects. Business Process Management
Journal.
Williams, P., Sheridan, S. and Pramling Samuelsson, I., 2019. A perspective of group size on
children’s conditions for wellbeing, learning and development in
preschool. Scandinavian Journal of Educational Research, 63(5), pp.696-711.
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