AI in Startup Digital Companies

Running head: AI IN STARTUP DIGITAL COMPANIES
Why would an AI Automated Digital Marketing Strategy achieve a manageable sustainable
competitive advantage for start-up digital companies?
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AI IN STARTUP DIGITAL COMPANIES
Abstract
The fundamental errand of AI begun by the separating the data and update their aptitudes
starting from the broke data. There is a huge utilization of Machine learning in the automated
stage as the system of the referenced advancement is begun by the viewing the customer data in
order to give better essential initiative approach to manage the machine. The key objective of this
application is to solidify robotized learning of any system in order to improve the organizations
of that referenced structure. As demonstrated by the examinations it has been seen that there are
four essential arrangements of AI which joins the regulated figuring of AI, unsupervised AI,
bolster AI similarly as the semi oversaw AI count. As AI rapidly turns out to be increasingly
refined and broadly embraced in advertising, the capacity for advertisers to viably execute and
oversee it will end up being an always significant ability. In like manner, people's comprehension
of their job in making and dispersing an incentive in an Artificial intelligence controlled working
environment is critical to the accomplishment of their vocation, the organizations they work for,
and the purchasers with whom they associate. It accordingly stands that AI may before long hint
clearing change to the idea of promoting itself.

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Table of Contents
Chapter 1: Introduction....................................................................................................................3
1.1 Background.......................................................................................................................3
1.2 Rationale...........................................................................................................................4
1.3 Problem Statement.................................................................................................................7
1.4 Aim, Objectives and Research Questions..............................................................................7
1.5 Research Structure.................................................................................................................8
Chapter 2: Literature Review.........................................................................................................11
2.1 Introduction..........................................................................................................................11
2.2 History of Artificial Intelligence.........................................................................................11
2.3 Concept of Artificial Intelligence........................................................................................13
2.4 Impact of Artificial intelligence in Small Medium Enterprise (SME):...............................16
2.5 Benefits of Artificial Intelligence in the Small Medium Enterprise:...................................18
2.6 Limitations of Artificial Intelligence in SME:.....................................................................19
Chapter 3: Research Methodology................................................................................................24
3.1 Introduction..........................................................................................................................24
3.2 Research philosophy............................................................................................................24
3.3 Research Approach..............................................................................................................26
3.4 Research Design..................................................................................................................27
3.5 Data Collection Method.......................................................................................................28

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3.6 Sample Size.........................................................................................................................30
3.7 Data Analysis Method.........................................................................................................30
3.8 Ethical Consideration...........................................................................................................32
3.9 Timeline...............................................................................................................................33
3.10 Summary............................................................................................................................34
Chapter 4: Data Findings and Analysis.........................................................................................36
4.1 Quantitative data analysis....................................................................................................36
4.2 Qualitative Analysis.............................................................................................................50
Chapter 5: Conclusion and Recommendations..........................................................................55
References......................................................................................................................................58

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Chapter 1: Introduction
1.1 Background
There have been several changes in digital automated technologies in recent years. The
digital marketing companies have been renovating themselves with new technologies and
strategies for maximizing their competitive advantage in the market. In such scenario, artificial
intelligence have been playing an important role in maximizing competitive advantages of digital
companies in the market. The main aim of the business organization has been achieving success
in the market. There have been huge possibilities of small businesses in the digital platform.
Therefore, the competition in the digital market has been increased (Pavesi 2018). An efficient
use of information system might help in gaining competitive advantages in the market. The
workflow system of the organization need to be maintain properly in order to provide proper
advantages in the market. Various Small and medium enterprises have been trying to enter into
the competitive advantage in the market. SMEs have been looking constant and steady
integration of new digital technology in daily business operations. Artificial intelligence has been
helping in providing specific advantages by enhancing efficiency and utilizing proper resources
of the organization. This has been helping in maintaining a keen approach in the development of
the companies in the market. The use of artificial intelligence has been helping in increasing
efficiency and performance of digital business in the market. The competition in the market has
been increasing in the market (Ford et al. 2016). Therefore, small businesses and enterprises
have been facing issues in competition in the market. There is a need of up gradation in their
technology. Therefore, artificial intelligence has been helping in maintaining a keen approach in
upgrading their technology.

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AI IN STARTUP DIGITAL COMPANIES
Artificial intelligence (AI) can be elaborated in several perspective that depends on interest
and expertise of people. The primary definition has been provided as a situation in which
machines have been able to think, react and execute tasks similar to human being. As research
done by Formichi (2017), machine intelligence has been surpassing performance of
philosophical humans and predicted as years for coming technologies in the market. These
statements have been justified by increase in trend level of development in existing technology
as inventing new technologies. This research has focused on strategies developed by the start-up
companies and SMEs for achieving sustainable and manageable competitive advantage in the
market. This research has critically analyzed how artificial intelligence have helped SMEs and
start-ups in achieving competitive advantages in the market.
1.2 Rationale
Artificial intelligence has been playing an important role in the determination of new
technologies that can be automated itself. These technologies have been helping in providing a
variety of benefits to the business organization. Artificial reasoning (AI) is a classification of
advancements and field of concentrate that has been around for a considerable length of time yet
has as of late been doable to execute. Regardless of its relative early stages in the market,
utilizations of AI as of now gloat amazing adequacy crosswise over enterprises, especially in
promoting (Wagner 2018). Late progressions in AI innovation and developing quantities of
utilization cases exhibiting its adequacy have gathered energy among advertisers. This fervor has
not completely converted into a general comprehension of how the innovation functions, its
down to earth usage, and the long haul ramifications it conveys. The "computer based
intelligence Marketing Era," as it might properly be named, involves central changes to the way
in which advertisers collaborate with clients, the strategies, and apparatuses they use to

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accomplish their objectives, the abilities they respect very in the working environment, and the
idea of their everyday obligations. In 2013, a group of artificial intelligence experts have
conducted a survey for reporting use of artificial intelligence in the year of 2040 to 2050 (Huber
and Coady 2017). It has been analysed that there might be use of 50% of artificial intelligence
technology in the organizations for providing their performance in the market. The use of
artificial intelligence has been helping SMEs in digital business field to gain competitive
advantages. The value of artificial intelligence has been expected to reach $1.2 trillion in 2028
which will be an increase of 70% from 2018 (Pettinato 2016). The global business of AI has
been forecasted to reach $3.9 billion in 2022. Likened to the greatness of progress delivered by
the appearance of PCs, man-made consciousness conveys the possibility to change the idea of
advertising definitely. It is hence that the point of man-made brainpower in promoting requires
inside and out research and research to get ready for changes to come.
Figure 2: Investment in AI startups
(Source: Duggal, Aul and Chawla 2016)

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AI IN STARTUP DIGITAL COMPANIES
Artificial intelligence has been helping in maintaining keen approach in the development
of the business in the market. Artificial intelligence has been helping in providing proper
methods for gaining advances in competition in the market. AI has been seen as catalyst in
investing financial assets by various organizations. The use of the AI technology has been
changing the scenario of the market in various purposes. The use of the AI has been helping in
providing a keen approach in developing different dimensions of the organization in the market.
Various business giants including Apple, Microsoft, Google and Intel have been already using
artificial intelligence in their business operations (Omary 2018). However, various small and
medium enterprise (SMEs) have been looking for implementing AI in their business operations.
These brands have been ruing the market with their services and brand value. Therefore, the
competitive advantage gain by companies have been helping them in enhancing loyalty and
brand value in the market. There have been various application of the artificial intelligence in the
market including face detection, self-driving cars, industrial robots and automated CRM systems.
This applications have been helping in maintaining a keen approach in the growth of the
companies in the market. The use of artificial intelligence have been maintaining a keen
approach in the market. The business perspective of the artificial intelligence has been growing
in recent years. The implication of artificial intelligence has been increasing in recent years.
According to survey in 2017, there have been increase by 18% in implementation o artificial
intelligence by SMEs in the market (Qojayev 2015). SMEs have been understanding the
importance of artificial intelligence in the digital business.
1.3 Problem Statement
The change in technology has been affecting operation of the business enterprises in
digital business. There have been sharp shift of hardware based technology to cloud based