Impact of Artificial Intelligence on Supply Chain Management in Associated British Food Plc

Project 2

ACKNOWLEDGEMENT
For the completion of the project I would like to acknowledge my humble gratitude
towards my supervisor for providing their guidance. Further it would also like to extend my
thanks to my parents and friends and peers for supporting me throughout the dissertation.
Thanks you.

ABSTRACT
The current study is based on the impact of artificial intelligence over the supply chain
management in Associated British Food Plc. The current study also analysed the importance of
the setting of the aim and objectives of the study. This is because of the reason that the aim and
objectives provides a base for the researchers to conduct the study. this is necessary because it
will guide the researcher to effectively complete the study in better and effective manner. Further
literature review highlighted that the major impact created by the artificial intelligence is
increase in efficiency of the company and employees. Along with this RM highlighted that use of
qualitative and secondary sources is beneficial. In the end the data analysis highlighted that the
artificial intelligence is very beneficial for the company in managing the supply chain
management in better and effective manner. At last the recommendation was provided to
company that they must effectively conduct the market research before installing the AI in the
company.

TABLE OF CONTENTS
CHAPTER 1- INTRODUCTION....................................................................................................5
Background.................................................................................................................................5
Aims and objectives....................................................................................................................6
Significance.................................................................................................................................7
Rationale.....................................................................................................................................7
Dissertation structure..................................................................................................................7
CHAPTER 2- LITERATURE REVIEW.........................................................................................9
CHAPTER 3- RESEARCH METHODOLOGY...........................................................................16
CHAPTER 4- DATA ANALYSIS................................................................................................22
CHAPTER 5- CONCLUSION AND RECOMMENDATION.....................................................31
Conclusion................................................................................................................................31
Recommendation......................................................................................................................32
REFERENCES..............................................................................................................................34

CHAPTER 1- INTRODUCTION
Background
In the current competitive working environment the technology is expanding and it is
very necessary for the business to use all the latest techniques so that they can gain a competitive
advantage. The current pandemic situation has affected the working efficiency of the companies
to a great extent. with respect to the supply chain the use of new technology is very necessary as
it will be increasing the efficiency of the business to a great extent (Naz and et.al., 2021). the AI
is being defined as the simulation of the intelligence of humans within the machine so that they
can act like humans. The supply chain management is the framework which includes
management and flow of goods and services from raw material to finished goods. The pandemic
situation has affected the supply chain to a great extent, but the use of latest technology like AI
can be assistive in effective management of supply.
The current study is based on Associated British Foods plc which is a multinational food
processing and retailing company. The company was founded in the year 1935 by W. Garfield
Weston and deals in ingredient division and is the second largest producer of baker’s yeast and
sugar. The company deal in wide range of product and services and this particularly involves
international food, different ingredient, retail products and many other different range. The
company also employs approximately 128000 number of employees all of the world (ABF at a
glance, 2022). along with this the company also operates in 53 countries and consumers comes
from more than 100 countries.

(Source: ABF at a glance, 2022)
The current study will outline the analysis of the role of artificial intelligence within the
supply chain management (Baryannis and et.al., 2019). Also the various methods will be
outlined which will help in completing the study successfully. Moreover, the data will be
analysed with help of the secondary sources and this will make the attainment of research
objectives in correct and efficient manner.
Aims and objectives
Aim
To examine the use of artificial intelligence within the supply chain management for overcoming
impact of pandemic. A study on Associated British Foods plc.
Objectives
 To articulate understanding relating to concept of artificial intelligence and supply chain
management.
 To analyse the impact of using artificial intelligence within the management of supply
chain after pandemic for Associated British Food plc.
 To evaluate the challenges which Associated British Food plc will be facing after
implementation of artificial intelligence.

 To recommend some of the ways in which the challenges can be overcame by Associated
British Food plc.
Research questions
1. What is the concept of artificial intelligence and supply chain management?
2. What is the impact of using AI in supply chain management after pandemic?
3. What are the different challenges faced after implementation of AI into practice?
4. What are the various recommendation for overcoming the challenges of AI?
Significance
In the modern and advance world, the use of technology is very necessary to be
implemented. The reason underlying this fact is that the external environment is very competitive
and in case companies will not be working efficiently then this will be affecting the profitability
and working. The current topic that is impact of AI in supply chain management is of
significance as it includes the analysis of the latest technology within the supply chain post
pandemic (Spanaki and et.al., 2021). This will help Associated British Food plc in analysing the
impact of AI and the challenges which they will be facing after implementation of AI. Along
with this, the current study is also of significance to the competitors of Associated British Food
plc as they can also analyse the impact and thereafter they can implement the AI in their supply
chain as well.
Rationale
The main reason for the present study to be conducted is to analyse the impact of using
AI within the supply chain management for overcoming negative impact of pandemic. The
current pandemic has affected the working efficiency of companies to a great extent and this
study will outline that how the AI can be used to improve the supply chain management in better
and effective manner (Dash and et.al., 2019). Along with this another reason for this topic to be
selected is that supply chain is the main part within the company as in case raw material or
finished product will not be provided on time then this can affect the profitability of the
company. another reason for selection of this research topic is the personal and academic interest
of the researchers themselves.
Dissertation structure
Chapter 1- Introduction

This is the chapter which creates a base for the whole research and assist the researcher in
making aim and objectives. Also, the chapter highlights the rationale and the significance
relating to the research topic that is impact of AI in supply chain management of the company.
Chapter 2- Literature review
This is another chapter which includes the analysis of the different secondary sources
relating to the research topic. There are already many different types of the study which have
been conducted prior to the present study. thus, it will be included in the analysis of the current
research topic. Here different themes will be made on basis of objectives and then it will be
supported by different types of the authors.
Chapter 3- Research methods
This is the third chapter which outlines the list of different methods which are being used
in order to complete the study in better and effective manner. There are different types of data
analysis and collected method and this chapter will outline the selected methodology for the
attainment of present research objectives and questions.
Chapter 4- Data analysis and interpretation
This chapter is the main for the success of the research because in case the data will not
be analysed in proper manner then this will be affecting the successful completion the project.
This chapter will include the use of secondary sources to gather and analyse the data. The
secondary sources the already existing sources like books, journal, articles and others.
Chapter 5- Conclusion and recommendation
This is the last chapter which comes after the analysis of the data and here the major
finding is being concluded. The conclusion is being provided for the whole project and also
according to the conclusion some recommendation for improvement will also be provided.