Retail Management: Analysis and Recommendations for Air Canada

Running heading: RETAIL MANAGEMENT
RETAIL MANAGEMENT

RETAIL MANAGEMENT
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Table of content
Business mission.............................................................................................................................4
Business of the company. -..........................................................................................................4
Opinions for the future business plans-........................................................................................4
Business capabilities-...................................................................................................................4
Performance objectives.................................................................................................................5
1-Performance of the business and proofs for them....................................................................5
2- Calculation of the GMROI of the company............................................................................6
3- Performance measurement for the following..........................................................................7
Merchandise flow...........................................................................................................................8
1- Description for the merchandise flow for the company..........................................................8
2- Recommendation for the change in the merchandise flow......................................................8
Category management...................................................................................................................9
Identifying the category that the company sells...........................................................................9
Type of merchandise does category management represent........................................................9
Category’s life cycle....................................................................................................................9
Assortment plan for the category.................................................................................................9
Branding strategies......................................................................................................................10
Debating about the mix of the national brand and the private label brands sold by the company
....................................................................................................................................................10

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Discussing about the expansion or contraction of the number of private label brands.............10
Determining the private brand strategy followed by the company and recommendation for the
strategy with an example............................................................................................................10
Pricing strategy............................................................................................................................10
Description of when setting prices how company looks for the following accounts................10
Recommending two methods on how to change prices.............................................................11
Price adjustments of the company.............................................................................................11
Recommending two methods for possible price adjustment.....................................................11
Pricing strategy of the company.................................................................................................11
Recommending the change for the pricing strategy used..........................................................12
Company's current pricing to stimulate sells.............................................................................12
Recommending two methods for sale stimulation of the company...........................................12
Customer Loyalty........................................................................................................................13
Explanation Of The How Company Is Getting Customer Loyalty............................................13
Recommendations for the Increment Of Loyalty Of The Customers For The Company..........13
Summary......................................................................................................................................14
Analysis and recommendations of the following research........................................................14
Opinions for the future success of the company........................................................................14
References.....................................................................................................................................16

RETAIL MANAGEMENT
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Executive summary
In the current assessment there will e discussion over various aspect of a company and the ways
in which very aspects the company. The recommendations for betterment will also be provided.
The company which has been taken in the current assessment is Air Canada which operates in
Canada and is a international present company within the Aviation industry.