Training and Development at AirAsia

Running Head: HR Management 1
Training and Development at AirAsia
Name of Student
Name of Institution
Name of Course
Date of Submission

HR Management 2
Table of Contents
Introduction.............................................................................................3
Company Overview....................................................................................6
Management Issues at AirAsia........................................................................6
Strategic plan............................................................................................8
Conclusion...............................................................................................10
References................................................................................................11

HR Management 3
Introduction
The corporate business world continues to grow more complex with each passing day.
Business organizations are always working on and implementing the best strategies in a bid to
cater for the dynamic nature of the corporate environment. One of the most notable aspects in
most business operations which has changed the scope of activities is the incorporation of
Information Technology into business operations. Most firms have made a transition from the
traditional approaches of systems operation, effectively replacing them with updates ideas in a
bid to enhance efficiency, increase productivity while still maintaining a lower cost of
operations. Some of the advancements in technology has seen the introduction of eCommerce
where most business operations and transactions are completed online. At the same time, the rise
of computer use, smart mobile phones, internet as well as the concept of social media has given
business management a whole new dimension. The changing context of business environments
has seen the emergence of consumers who are aligned to specific needs, preferences, tastes and
quality. In order to adequately address this changes, business organizations need to effectively
package its products, services as well as approaches hence ensuring the enhancement of positive
consumer experiences. It is a fact worth noting that innovations and creativity continue to give
rise to new ideas and management approaches which organizations need to incorporate in order
to maintain a competitive edge (Bodner, Klobuchar & Geelan, 2011).
Due to the incorporation of technology in management, business organizations have been
able to come up with and implement better marketing approaches. These ideas are always aimed
at ensuring that the marketing strategies reach as most target audiences as possible. The
effectiveness of a marketing strategy is largely evaluated by the extent to which the project
influences the interest of the people on the products and services of the given organization. A

HR Management 4
good marketing approach, therefore, ought to attract more clients hence increasing the
organization’s competitive edge and ensuring a stable market. In line with the overview above,
this report entails a discussion on how AirAsia can incorporate the aspect of training and
development of management and employees as a means of increasing organizational efficiency
and overall success (Soltis, 2014). The report shall outline a plan which the company can in turn
incorporate into its system and culture thereby improving its performance. Based on an analysis
of the current status of the company, there is need for staff training and development on the area
of marketing. The training approach shall involve a deviation from the more traditionally and
formally used marketing approaches to the incorporation of technology into the whole process.
The training shall initially focus on the company’s executive who shall be exposed and mentored
on the various aspects of digital marketing. The members of the executive, at the end of the
training session are expected to be in a position to disseminate this knowledge and effectively
distribute to the other members of the organization in addition to its key stakeholders. As part of
the strategic plan, the training is intended to take place over a span of four weeks where the
members of the executive shall not only be taken through a module on digital marketing but a
number of other management approaches which can be incorporated to improve the performance
of the organization. The report shall then be summarized with a list of recommendations on some
of the strategies and adjustments needed at AirAsia for performance enhancement.
The case study major revolves around AirAsia and the management approaches which
have placed it at its current position in terms of performance and market presence. In order to
deduce enough information about the organization, both qualitative and quantitative approaches
in data collection were incorporated. In line with the quantitative approaches, data was collected
through random sampling, use of questionnaires as well as direct interviews. Various members