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Airbnb Marketing Strategies

   

Added on  2021-05-31

15 Pages3784 Words127 Views
[Date]International BusinessAirbnb

International Marketing1Executive SummaryDisruptive innovations refers to an innovation that disrupts the status quo and creates a new market by identifying a need and fulfilling that gap. Airbnb is one such disruptive innovation which has largely impacted the hospitality industry. Instead of buying properties and offering accommodation to customers, Airbnb offers a unique business model that creates a bridge between property owners who are looking to rent their property for short durations and guests who require short term accommodation. This strategy has allowed the brand to serve millions of customers across the globe. Airbnb has become the leader of the hospitality industry without owning any real estate. This report highlights upon the competitive advantage offered by Airbnb, the value derived out of these advantages as well as their sources. The report also recommends strategies to sustain thecompetition created by Airbnb after carefully analyzing the hospitality industry. Airbnb has a massive customer base across over 190 countries and a rock solid brand image. This enables the business for continued expansion and enhanced brand positioning.Table of Content

International Marketing2sExecutive Summary.........................................................................................................................1Introduction......................................................................................................................................2Consumer analysis...........................................................................................................................2Market segments of hospitality industry......................................................................................2Airbnb model...............................................................................................................................3Target market of Airbnb..............................................................................................................3Industry analysis..............................................................................................................................4Porter’s five force model..............................................................................................................4Bargaining power of buyer’s....................................................................................................4Bargaining power of suppliers.................................................................................................4Threat of new entrants..............................................................................................................5Threat of substitution................................................................................................................5Competition..............................................................................................................................5Competitive advantage....................................................................................................................5Business trends impacting Airbnb competitive advantage..............................................................7Increasing value added service offerings by hotels.....................................................................7Growth of traveling industry........................................................................................................7Package tourism...........................................................................................................................7Increasing competition via new entrants......................................................................................8

International Marketing3Big data and service customization..............................................................................................8Disruption.....................................................................................................................................8Response to Airbnb growth by EU hotel chain...............................................................................9Package tourism...........................................................................................................................9Niche targeting.............................................................................................................................9Innovative advertisement.............................................................................................................9Conclusion.......................................................................................................................................9References......................................................................................................................................11

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