This report discusses the reason for Airdri company's expansion to Europe, the macro-environmental factors affecting its internationalization, Porter's five forces model, and recommendations. It also covers the modes of entry and Porter's diamond theory. The report includes a company description, location, and external factors such as Brexit, COVID-19, labour market, culture, inflation, GDP, tax policy, and Porter's diamond theory. The modes of entry discussed are partnership, exporting, licensing, and franchising.

Report on Airdri's international expansion to Europe, covering factors, modes of entry, and recommendations.

Business Expansion of Airdri Company to Europe: Factors, Modes of Entry and Porter's Five Forces Analysis

Finance

Leadership Management

Entrepreneurship

Planning for Growth Assignment - Airdri

This presentation on International Marketing covers the difference between global and local marketing, marketing mix in international context, international marketing approaches, and more. It also discusses the reasons why Airdri Ltd wants to go to the international market, specifically Germany, and the segmentation strategy for entering the German market. The presentation concludes with the importance of international marketing in today's business world.

International Marketing: Approaches, Segmentation, and Mix in Global Context

This presentation discusses the importance of tapping into new and international markets for business expansion. It explores the global environment, PESTEL analysis, opportunities and threats for Airdri, rationale for SMEs to expand their business, advantages of trading blocs, tariff and non-tariff barriers, and the impact of international trading blocs.

Tapping into New and International Markets

Presentation

Marketing

Five Guys Macro and Micro Factors - Assignment

This presentation discusses the importance of tapping into new and international markets for business expansion. It explores the global environment, PESTEL analysis, opportunities and threats for Airdri, rationale for SMEs to expand their business, advantages of trading blocs, impact of tariff and non-tariff barriers, and the introduction of Airdri. 

PowerPoint Presentation

Supply Chain Management

This report explores the scope and concepts of international marketing, including the opportunities and challenges it presents. It also discusses the rational for expanding market area at an international level and explores different routes to enter international marketing. Additionally, it covers the key criteria and selection process for entering a foreign market.

Business Expansion of Airdri Company to Europe: Factors, Modes of Entry and Porter's Five Forces Analysis

Planning for Growth Assignment - Airdrilg...

International Marketing: Approaches, Segmentation, and Mix in Global Contextlg...

Tapping into New and International Marketslg...

Five Guys Macro and Micro Factors - Assignmentlg...

Tapping into New and International Marketslg...

International Marketing: Scope, Concepts, and Challengeslg...

Planning for Growth Assignment - Airdri

International Marketing: Approaches, Segmentation, and Mix in Global Context

Tapping into New and International Markets

Five Guys Macro and Micro Factors - Assignment

Tapping into New and International Markets

International Marketing: Scope, Concepts, and Challenges