Table of ContentsIntroduction......................................................................................................................................3Trend in sales of the airline companies in the UK...........................................................................3Determine which corporations are the biggest competitors and their market shares...................3Barriers to entry in this market....................................................................................................4How a standard Airline firm in the industry determines price and production............................4Relationship of US Dollar and UK Pound.......................................................................................5What happens to the Pound sterling (sterling) against the USA dollar between 1st June 2016and 1st January 2020....................................................................................................................5Explain effect ofthis shift in the value of the pound against the dollaron a USA airline firmflying to the UK assuming that their tickets are priced in pounds...............................................7Conclusion.......................................................................................................................................8Reference list.................................................................................................................................102
IntroductionThe United Kingdom now has the world's third-largest aviation platform and the second-largestaerospace manufacturing market. The aviation industry generates over £60 billion in income,adds over £22 billion to national GDP, and provides nearly one million workers in the UKdirectly or indirectly. The following report shows the trend in the sales of the airline companiesin the UK over the last 5 to 10 years. Moreover, it also describes what has happened to the UKpound (sterling) against the USA dollar between 1st June 2016 and 1st January 2020. And at last,it shows the impact of this change in the value of sterling against the dollar on a USA airlinefirm.Trend in sales of the airline companies in the UKDetermine which corporations are the biggest competitors and their market sharesThe aviation industry of the UK is a very huge industry including so many airline companies.The main competitive companies involved are :●British Airways: This is the UK's largest airline, capable of satisfying all customerdemands. It delivers quality services at more affordable rates. British Airways offersonline booking as well. Website: www.britishairways.com●Jet2.Com: Jet2.Com is a low-cost carrier that predominantly services major Europeandestinations. It also operates low-cost flights to Amsterdam, Paris, and Prague, amongother destinations. www.jet2.com is the company's website.●VLM Airlines: It mostly serves regional destinations such as Amsterdam, Brussels,Antwerp, as well as Luxembourg. www.flyvlm.com is the company's website.●Virgin Atlantic Airways: Virgin Atlantic Airways is another successful airline in theUnited Kingdom that has made online reservations extremely convenient for travelers.Virgin Atlantic's website is www.virgin-atlantic.com.Monarch Airlines, Ryan Air, Easy Jet, Astraeus, Aer Lingus, bmi British Midland, Aurigny,Brussels Airlines, Eastern Airways, and Qantas are among the other leading companies. Many ofthese firms have a market share dependent on their ability (Abdullahi et al.2020). Flybe has a3
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