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Travel Agency and Tour Operations Business

   

Added on  2021-02-21

12 Pages3775 Words96 Views
Airline, Travel Agency andTour Operations

Table of ContentsINTRODUCTION...........................................................................................................................11 Different factors which influences passenger travel decision..................................................12. Porter Generic Strategy and suggestions about most suitable strategy...................................23. Investigation the tour operations industry within travel and tourism sector...........................44 . a )Retail travel environment and role of travel agent ............................................................64. b) Different types of travel agency and relationships that exist within travel agency............7Product and services provided....................................................................................................7The relationship that exist within travel agency.........................................................................8CONCLUSION................................................................................................................................8REFERENCE...................................................................................................................................9

INTRODUCTIONTravel and tourism refers a sector that provides different types of products and services toits customers. The main aim of such sector is to give better quality of services and influencemore people for the purpose of making profits. Organization mainly focuses on different types ofservices by using new technology that increases number of customers (Camilleri, 2018). Tounderstand the concept of travel and tour operation is Aer Lingus has been selected that isAirline industry provides travelling services to its customers. This is second largest airlineindustry founded by the Irish government. Such organization privatised between 2006 and 2015and now it become wholly owned subsidiary of International Airlines group. Report discussesabout different topics such as factors which influences passenger travel decision, porter genericstrategy, complete travel experience that is developed by tour operators, retail travel environmentand the role of travel agent. 1 Different factors which influences passenger travel decisionTravel agency means an organization that offers travelling services to different peopleand increase profitability. The main purpose of such industry is to influence more people andincrease the productivity after providing attractive services. Aer Lingus is a largest airlineindustry that operates its business at Belfast city Airport, Cork Airport (ORK), Shannon Airport(SNN) as well as hub at Dublin Airport. Aer Lingus flies more than 80 destinations acrossEurope, Turkey, Morocco and United States (Robinson and et.al., 2016). There are differenttypes of factors which influences traveller's decision that are as discussed: Convenience: This refers convenient procedure, product and services are intended toincrease accessibility in travel and tourism sector that influences passengers. In Aer Lingus,manager focuses on such factors and make plans to provide easy convenience to its customersand increase profitability. In today's time, people wants easy convenience that can make easy andgood their travelling journey. It influences passenger's decision for selecting best travel agencyand maintain the people for long term. The transport operator of Aer Lingus can use this factorfor attracting future passenger by providing easy and affordable convenience facility(Papatheodorou, 2016). Prior experience: This mean experience that helps to make right decision for choosingbest options. It is important for organization to give best products and services that can attracts1

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