Airline Travel Agency Operations - PDF

13 Pages4141 Words54 Views

Added on 2020-10-05

Airline Travel Agency Operations - PDF

Added on 2020-10-05

BookmarkRelated Documents

AIRLINE TRAVELAGENCYOPERATIONS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Analysis of the factors which can influence the passengers travel decisions.........................1TASK 2............................................................................................................................................3Using Porters Generic Strategies, suggest the most suitable strategy for EasyJet to adopt...3TASK 3............................................................................................................................................6Investigate the tour operations industry within the travel and tourism sector........................6TASK 4............................................................................................................................................84a Describe the retail travel environment and the role of a travel agent................................84b Different types of travel agencies......................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

Airline Travel Agency Operations - PDF_2

INTRODUCTIONAirline industry is providing fast transportation facilities to the travellers and businesspersons with the help of travel agents. Travel agents are the people which attracts the customerswho are searching for airlines for travelling. Travel operations refers to the operations andactivities of travel agencies and airlines for providing the quality services to their end users. Thetaken company in this assignment report is Easyjet which is a airline company operatinginUnited Kingdom. This report will discuss the factors which can influence the decision ofpassengers for travelling in the company context of Easyjet. The analysis of Porters GenericStrategies will be done in this report for discussing the most suitable strategy for Easyjet and alsoto highlight the benefits and potential challenges which can be faced by the company. This reportwill also investigate the tour operations industry in the travel and tourism sector. In the last,description and examination of different types of travel agencies and the relationships that existwithin the retail agents will be discussed.TASK 1Analysis of the factors which can influence the passengers travel decisionsAirline industry is the major industry of transportation services which is providing quickand effective transport services to the traveller and other people who travels for their businesspurpose or other personal work. Tourism industry is the fastest growing industry in recent years.This rapid growth is impacted by the tourism industry, travelling agencies and the airlineindustry directly (Archer and Syratt, 2012). Due to the advancements going on in the servicesprovided by the airlines, more and more people are preferring the airline and to travel by air asthey can reach their destination easily and quickly along with the comfortability. These airlinesagencies needs to provide effective services to their customer for getting the maximum benefitand long-term sustainability in the market. There are several factors such as appeal, convenience,prior experience, price, purpose of trip etc. which can effect the decision of travellers forchoosing the services of various airline companies. In the case of Easyjet, these above mentionedfactors can influence the decision making of passengers for using the services of the company.Passengers analyse these factors before choosing the services provided by the airlines. Thesefactors are discussed in details below:1

Airline Travel Agency Operations - PDF_3

Appeal: In this, the airline companies make appeal to their potential customers usingattractive offers and strategies for attracting them towards their services provided totravel through their airlines. These appeals needs to be attractive and effective in theirpurposes for attracting more customers towards themselves. The strategies and policiesfor making the appeals should be highly analysed before implementing them. This can bedone with the help of marketing department and through creating effective bill boards,slogans which can easily attract the customers (Barry, 2017). In the case of Easyjet, theappeal formed by them is very attractive as they are providing the air services to thecustomers at very low prices. Through the low cost and high quality of services providedin their airlines, company's appeal is very attractive due to which it can attracts morecustomers towards themselves..Convenience: Passengers mostly travel in airlines for their convenience andcomfortability. When any airlines fails to provide the convenience and comfortablenessto the travellers, then they do not prefer to travel again with the airline. Theirconvenience must be of top priority for the airlines so that the customers can travel withthem again. In the case of Easyjet, the company is providing reliability and comfortabilityto their travellers for increasing the sales and profit of the company. Even the company isnot compromising on the safety of passengers. Customer who travel through Easyjetreached the destination on or before the mentioned time. Through these tactics, companykeeps to retain their potential customers and attract future passengers.Prior experience: It is a major factor for airline agencies through which they can retaintheir existing customers by providing effective services to them. Passengers tends totravel with companies again in which their experience is good in terms of services, foods,behaviour and costs. When the companies provide them suitable experience and customersatisfaction, then they can retain them for a long period of time. In context of Easyjet,The company is doing everything they can for a smooth experience of customers who aretravelling with them. The Moto of company is “Together we'll always find a way” whichmeans that whenever someone travel with their airlines, the whole company will worktogether for ensuring that their journey remains pleasant and without any problems. Thiswill help company in attracting the future passengers.2

Airline Travel Agency Operations - PDF_4

End of preview

Want to access all the pages? Upload your documents or become a member.

EasyJet: Strategies for Success in the Travel and Tourism Industry

|19

|4173

|63

Airlines,Travel Agency & Tour Operations Assignment

|12

|3663

|416

Travel Agency and Tour Operations Business

|12

|3775

|96

Travel Agency and Tour Operations Doc

|13

|3880

|388

[PDF] Travel Agency and Tour Operations Management

|12

|3590

|837

The Factors That Influence Travel Decision

|16

|3874

|68

Airline Travel Agency Operations - PDF