Business Plan for AIRO X20: Flying Car for Door-to-Door Transportation
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This business plan outlines the launch of AIRO X20, a personalized air vehicle for door-to-door transportation in Australia. It includes market analysis, target market, marketing strategy, financial plan, and promotional budget.
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Running head: BUSINESS PLAN Business Plan Name of the Student Name of the University Author’s Note
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2BUSINESS PLAN Table of Contents 1. The Business................................................................................................................................3 1.1 Business Type............................................................................................................................3 1.2 Business Problem.......................................................................................................................5 1.3 Business Solution and Business Name......................................................................................5 1.4 Service.......................................................................................................................................6 2.0 The Market.................................................................................................................................6 2.1 Target Market............................................................................................................................6 2.2 Marketing Strategy....................................................................................................................7 3.0 The Future..................................................................................................................................8 3.1 VisionStatement........................................................................................................................8 3.2 Goals and Objectives.................................................................................................................8 4.0 The Finances..............................................................................................................................9 Conclusion:....................................................................................................................................11 References:....................................................................................................................................13
3BUSINESS PLAN New Business venture: Flying Car,AIRO X20 1. The Business Before launching a new business in market, an effective and planned business plan plays a significant role. A proper business plan is the core map, which directs the executives towards reaching peak of success. This very specific study has provided detailed overview about business problem, business industry, product types and its necessary target market. The target market strategy will also be implemented in this very specific study. In addition, three years of revenue plan will be made in order to make the business plan successful. 1.1 Business Type Asperbusinessoverviewoflastfiveyearsinautomobileindustry,Australiais experiencing enormous growth. In quest of maintaining door-to-door transpiration system numerous business brands are using air vehicles to make the entire shipping method quick and systematic (Kotler, Harker & Brennan, 2015). In order to render a new revolution of automobile industry in the market of Australia the business experts plan to launchAIRO X20. AIRO X20is a type of personalised air vehicle, which can provide necessary goods and services to the doorstep of consumers. This air vehicle can fly up to 500 miles at the highest speed of 200 mph.
4BUSINESS PLAN Thevehicleisconstitutedwithhybrid-electronicmotors,sufficientluggagestoragewith upgraded seats and seat belts (Bagautdinova et al., 2012). The vehicle is also constituted with rear-view camera with a brief burst of extra power while flying. The aircraft is surrounded with fold-out wings along with fix landing gear. The motors allow in moving from vertical to horizontal position. After the emergence of air vehicles, the business experts belonging to the market of Australia would not have to face challenges in delivering their products and services to the proper destinations.
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5BUSINESS PLAN 1.2 Business Problem After evaluating the current market scenario, it has been observed that Australia is facing challenges in terms of shipping and delivering the products and services to the customers’ destination within stipulated time due to overpopulation in road transportation (Cronin-Gilmore, 2012). The customers tend to show their reluctance in receiving the product through transpiration system due to delayed delivery. In search of mitigate the issueAIRO X20aims to launch a new air vehicle by 2020 in the market of Australia. The primary aim of business experts will be delivering the shipping materials within stipulated time to the doorstep of customers. In addition, flying car is capable of providing safe and environmental friendly operations to the service users. In order to control and run that aircraft the business experts do not need to recruit a trained and qualified pilot. The cost of manufacturing of this product is high which may become a challenging factor for the business experts in the realm of new venture (de Luca, 2014). At the same time, the operation cost, maintenance cost of the organization is not very high which can become a major hurdle for the service users after purchasing the product. 1.3 Business Solution and Business Name The proposed businesssolutionwill providesmooth and systematictransportation services, which can easily fulfil the needs and demands of the customers. This air vehicle can fly up to 500 miles at the highest speed of 200 mph. The vehicle is also constituted with rear-view camera with a brief burst of extra power while flying. The aircraft is surrounded with fold-out wings along with fix landing gear. The motors allow in moving from vertical to horizontal position (Hogg, 2012). The air vehicle with the help of their fold up wings can reach one
6BUSINESS PLAN destinations to another in air. Therefore, the business experts have decided to introduce their brand in the name of AIRO. The car is going to be launched in the year 2020 in extra large size. As a result, the business experts have tagged the brand in the name of AIRO X20. Large number of aviation firms has already rendered the concept of Drone, which has already launched in market for maintaining transportation system smoother (Jones et al. 2014). However, in order to compete the aviation firms,AIRO X20has launched folded wing air vehicles for making their shipping method eco-friendly along with quick delivery of services. 1.4 Service As already mentioned the entire service method of AIRO X20 is planned to be very fast so that customers do not have to wait for a long time in receiving services. The service providers associatedwithAIROX20willbeverymuchprofessionalalongwithhavingproper managementskillandadvancedtechnologicalcompetency.Theserviceprovidersare comfortable in maintaining both verbal and non-verbal communication (McDonald, & Wilson 2016). Consequently, the service users do not have to face challenges in receiving the products from the concerned delivery executive. 2.0 The Market In this very specific part, the business experts will aim to segregate the target market as per geographic, demographic and psychographic segmentation. 2.1 Target Market Thebusinessexpertswouldhavetofocusonsupplychainprovidersofvarious geographic boundaries of providers. Instead of using road transportation, the supply chain
7BUSINESS PLAN providers can choose air vehicles for delivering the products to appropriate destination. In this kind of situation, the business experts do not have to get delayed for reaching the products to the door step of customers(Chari et al., 2014). As per demographic market segmentation, the business experts of AIRO X20 would like to target those customers who belong to high-income status. At the initial time, the purchasers have to invest high amount in order to manufacture air vehicles. After manufacturing the product, the entire operation cost is moderate that can easily be bearable for the purchasers (Mihai, 2013). People from 20 to 45 age group can be targeted for selling this particular product. The products will be designed in such a way that customers of different culture and psychologies do not get hesitated in using the products and services. On the other hand, it has also been observed that the service providers ofAIRO X20would be comfortable in dealing with the people of multi-cultural and language backgrounds and attitudes. 2.2 Marketing Strategy Social media marketing strategy will be used in order to promote the business in different geographic backgrounds. Social media is already existed in wide range of spheres that can easily grab the attention of people beyond going the regional market(Solomon et al., 2014). People of various geographical backgrounds and attitudes can get detailed overview about the brands and its components through social media market strategy (Mohammed & Rashid, 2012). As a result, the business experts ofAIRO X20would be able to place the brand in international market. The air vehicles and its services would not be restricted within specific geographic backgrounds. ByuploadingpicturesthroughvarioussocialmediachannelssuchasFacebook, Instagram, Twitter, Youtube business experts can introduce their brand in global market and gain brand identity and image. By collecting market reviews and comments from the target customers
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8BUSINESS PLAN the business experts can form marketing strategies and policies (West, Ford & Ibrahim , 2015). Apart from social media marketing the business exerts would like to make direct marketing plan as well for collecting immediate response of the target people (Mohapatra, 2013). Effective response from the target people will help the business experts in making innovation within products as well as services. As a result, both the service providers and service users will be equally benefited and facilitated. 3.0 The Future In quest of expanding the business in multi-national countries the business experts of AIRO X20would like to make attractive vision statement along with setting its goals and objectives. 3.1 VisionStatement “To gain international image by providing quality products along with services and to increase the number of target customers along with achieving brand awareness and identity” 3.2 Goals and Objectives The primary goal of this specific organization is to expand the brand in multinational country and gain international image and reputation. The service providers aim to make effective consumer rapport in order to draw their attention. The service providers are comfortable in maintaining both verbal and non-verbal communication (Mulhern, 2013). Consequently, the service users do not have to face challenges in receiving the products from the concerned delivery executive. The business experts ofAIRO X20would be able to place the brand in international market. The air vehicles and its services would not be restricted within specific
9BUSINESS PLAN geographic backgrounds (Mullins, Walker & Boyd, 2012). By collecting market reviews and comments from the target customers, the business experts can form marketing strategies and policies. The ultimate objectives ofAIRO X20would be as follows: To provide superior quality of products along with services To generate 5 million of revenue in three years of business plan To increase the number of target customers by providing extra-ordinary services to the customers To gain international image and reputation by expanding the business in multinational countries 4.0 The Finances Balance between profit and loss: YEAR 1YEAR 2YEAR 3 SalesAUD$ 50,0000AUD$ 5,00000AUD$ 60,00000 Expenses/Investment EquipmentsAUD$ 2,0000AUD$ 25,000AUD$ 35,000 Necessary UtilitiesAUD$ 9000AUD$ 25000AUD$ 20000 InsuranceAUD$ 1,0000AUD$ 35000AUD$ 15000 RentAUD$ 1,0000AUD$ 12000AUD$ 22,000 Payroll TaxesAUD$ 5,0000AUD$ 19000AUD$ 40,000 Total Operating ExpensesAUD$ 10,0000AUD$ 100000AUD$ 100000 Interest ExpenseAUD1,0000AUD20000AUD$ 20000
10BUSINESS PLAN Taxes IncurredAUD1,0000AUD$ 10000AUD$ 15000 Total investments(AUD$ 21,9000)AUD$ 237000AUD$ 267000 Total RevenueAUD$ 28,1000AUD$ 263000AUD$ 5733000 Analysis: From the above financial plan, it has been observed that the business experts have made three years of financial plan in order to calculate their revenue generation progress. In first year, the investment from the end of business expert is low which includesAUD$ 50, 0000. At the same time the total investment cost was very much average which impliesAUD$21, 9000. As a result, the expected revenue generated from 1styear of investment includes AUD$ 28, 1000. In second year, the sales volume is expected to be higher which includesAUD$ 5, 00000 and the investment cost implies AUD$237000. Therefore, the total revenue in two years is expected to be AUD$ 263000.In third year,the sales volume is expected to be high which includesA AUD$60, 00000 and the investment cost implies AUD$267000. Ultimately, the organization is expected to gain AUD$ 5733000 profit in third year of business. Financial plan for promotional budget: Promotion ToolsAmount Digital Media Marketing Tools Facebook$ 5,000 Twitter$ 4,000 Youtube$ 7,500 Total Social Media Marketing expenses$16,500
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11BUSINESS PLAN Other Online Marketing Media E-mail Marketing$20,000 Online Display advertisements$16,000 Other Online promotional Campaigns$28,000 Total Budget for Online Media$64,000 Traditional Marketing Media Newspapers$15,000 Magazines$25,000 Total Print Media$40,000 TV Channels$85,000 Billboards$20,000 Total$105,000 Total Required Budget for Promotion$225,500 Analysis: Along with rendering product and service innovation, AIRO X20 would like to make effective promotional activities with products and service components will be introduced in various media channels for drawing the attention of target customers. For that purpose,AIRO X20has estimated a promotional budget, which would enable the business experts in bearing expenses for those fields.AUD$ 225,500 would be estimated for the promotional activities so that the company can draw the attention of international customers. Conclusion: After making an in-depth market review the business experts of AIRO X20 is going to launch their product at the mid of 2020.In quest of maintaining door-to-door transpiration
12BUSINESS PLAN system numerous business brands are using air vehicles to make the entire shipping method quick and systematic. The service providers are comfortable in maintaining both verbal and non- verbal communication. However, in order to compete the aviation firms,AIRO X20has launched folded wing air vehicles for making their shipping method eco-friendly along with quick delivery of services. Therefore, the outcome of the business plan is expected to be positive.
13BUSINESS PLAN References: Bagautdinova,N.,Gafurov,I.,Kalenskaya,N.,&Novenkova,A.(2012).Theregional development strategy based on territorial marketing (the case of Russia).World Applied Sciences Journal,18(18), 179-184. Chari, S., Katsikeas, C. S., Balabanis, G., & Robson, M. J. (2014). Emergent marketing strategies and performance: The effects of market uncertainty and strategic feedback systems. British Journal of Management, 25(2), 145-165. Cronin-Gilmore,J. (2012). Exploringmarketingstrategiesin smallbusinesses.Journal of Marketing Development and Competitiveness,6(1), 96. de Luca, S. (2014). Public engagement in strategic transportation planning: An analytic hierarchy process based approach.Transport Policy,33, 110-124. Hogg, G. (2012). Employee attitudes and responses to internal marketing. InInternal marketing: Directions for management(pp. 127-142). Routledge. Jones,P.,Simmons,G.,Packham,G.,Beynon-Davies,P.,&Pickernell,D.(2014).An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adoptinginformationandcommunicationtechnology.InternationalSmallBusiness Journal,32(3), 285-306. Kotler, P., Harker, M., & Brennan, R. (2015).Marketing: an introduction. Pearson Education. McDonald, M., & Wilson, H. (2016).Marketing Plans: How to prepare them, how to profit from them. John Wiley & Sons.
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14BUSINESS PLAN Mihai, A. L. (2013). The strategic sport marketing Planning Process.Manager, (17), 230. Mohammed, A. A., & Rashid, B. (2012). Customer Relationship Management (CRM) in Hotel Industry: A framework proposal on the relationship among CRM dimensions, Marketing Capabilities,andHotelperformance.InternationalReviewofManagementand Marketing,2(4), 220. Mohapatra, S. (2013). E-commerce Strategy. InE-Commerce Strategy(pp. 155-171). Springer, Boston, MA. Mulhern, F. (2013). Integrated marketing communications: From media channels to digital connectivity. InThe Evolution of Integrated Marketing Communications(pp. 19-36). Routledge. Mullins, J., Walker, O. C., & Boyd Jr, H. W. (2012).Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R. (2014). Consumer behavior: Buying, having, and being (Vol. 10). London: Pearson. Tej Adidam, P., Banerjee, M., & Shukla, P. (2012). Competitive intelligence and firm's performance in emerging markets: an exploratory study in India.Journal of Business & Industrial Marketing,27(3), 242-254. West,D.C.,Ford,J.,&Ibrahim,E.(2015).Strategicmarketing:creatingcompetitive advantage. Oxford University Press, USA.