Strategic Airport Planning and Development

This presentation provides an overview of the strategic planning process for airports, with a focus on Heathrow Airport in London. It discusses the key stages and elements involved in developing a strategy for an airport, as well as the challenges and business environment of the airport industry. The presentation also covers traffic forecasts, economic growth, and environmental challenges faced by airports, as well as the consultation and approval challenges faced by Heathrow Airport in its expansion plans.

STRATEGIC AIRPORT PLANNING AND
DEVELOPMENT

INTRODUCTION
• Strategic planning process involves in determining the vision or goals by the
leaders of the organization (Hamurcu and Eren, 2020). Strategy development
is the process which involves identification of the strategic options and
allocating the resources in effective manner.
• Heathrow Airport is located in London and is the biggest and the busiest
airport of UK.

Key challenges, stages and elements in development
strategies-
•The key stages involved while development strategies for the airport are-
•The first stage is the idea generation
•The next is the idea screening which is generated.
•Concept Testing and the development
The key elements which are involved in the development of the strategy of
the airport are-
•Setting the vision
•Mission in which stating about the airport
•The major values of the airport

Key features, challenges and business environment of the
airport-
•Key Features-
•Heathrow airport is the leading airport in
the world with the number of the
passengers' and flights. The key features
of this airport are as it provides special
facilities to its customers like they have
different runways for the domestic and
international flights.
•Challenges-
•The major challenges faced by the airport are-

BUSINESS ENVIRONMENT-
• The business of the airports is becoming competitive as nowadays many
airports are constructed at very location. The airport business needs high
investment as these are the service provider companies, and they have to
construct very attractive ambience.
• The business environment of the airline industries is very dynamic and for
growth it is very important for them to develop the airport (Avanzi and
Zerjav, 2020).

Traffic forecasts of the airport-
• The traffic is the major problems of the airline
industry as when the tourists arrive by the airlines
then the roads of the city blocked and because of
this, the local people suffer.
• Heathrow airport is the largest airport as well as the
most the busiest airport of the world so because of
this, many passengers and many flights arrives at
the airport without the expansion causes the traffic
congestion in the city.

Economic growth of the development of the airport-
• Airports are contributing much to the economy of
the country as this is the major means of
transportation of the tourists and the visitors.
• Heathrow airport is the biggest airport of the UK as
well as in the whole world so this attracts the large
number of people from different countries which
directly contributes to the economy of the country
which leads to the economic growth of the country.

Key environmental challenges for the airport-
• The expansion of the Heathrow airport can
affect the environment. The most major
challenge faced in expanding the Heathrow
airport is that it will create more pollution in
the environment.
• This pollution can be such as the air and the
noise pollution.

Consultation and approval challenges faced by the
airport-
• The Heathrow airport is not getting proper approval from the government
because of its severe impacts on the environment and the local people of the
city.
• The consultation on Heathrow airport launched the consultation for the
public, but they are The Heathrow airport expansion is facing many problems
because the parliament group of the country has found many severe risks
which can impact the lives of the local people as well as to the environment
as these are delaying the expansion of the airport as for the third runway
(Sandberg and et.al., 2020).

CONCLUSION
• This report has discussed the key features and the key challenges faced by the
airports as well as the business environment. Along with this, it has also considered
the traffic congestions impacted by the development of the airport and the
contribution to the economy of the country.
• Further, it has discussed the environmental challenges faced by the airports and the
approval challenges faced while deciding for the expansion.

REFERENCES
• Hamurcu, M. and Eren, T., 2020. Strategic planning based on sustainability
for urban transportation: An application to decision-making. Sustainability.
12(9), p.3589.
• Avanzi, P. and Zerjav, V., 2020. Caught in a crossfire: Front-end decision-
making in airport expansion programmes. Transportation Research
Interdisciplinary Perspectives, 8, p.100222.
• Sandberg, J., and et.al., 2020, June. The integral bridge design concept for
the third runway at Heathrow, UK. In Proceedings of the Institution of Civil
Engineers-Bridge Engineering (Vol. 173, No. 2, pp. 112-120). Thomas
Telford Ltd.