Challenges, Dilemmas, and Pros and Cons of Airtasker Technology

Airtasker Technology 1
AIRTASKER TECHNOLOGY
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Airtasker Technology 2
Challenges posed by Airtasker
One of the challenges that Airtasker technology poses is the fact that, they are not setting
working conditions or a minimum wage on its platform. Instead, they are recommending their
customers to users. Their model of business makes this unlikely to happen as improving and
monitoring of these conditions will be difficult considering the fact that there is no union in the
gig economy (Kaine 2018, p 7). Also, Airtasker’s model of business is based on bidding for
work by workers. These workers are pitched against one another in a reverse auction. Hence, the
system seems to be opposed directly to a minimum wage creation.
This technology impacts the market in that it drives customer preferences changes
leading to a business landscape that is more dynamic where it becomes difficult for the poorly
informed and prepared businesses to maintain the competition (Monty, 2018). Also,
organizations are unable to adapt to the business environment that is rapidly changing when
technology like this threatens them. Generally, Airtasker disruptive technology dominates in the
existing markets by tapping into new markets in which the older technologies don’t follow. It
improves and enhances its performance to a point where they displace the incumbents in the
market.
Dilemmas
Whether technology disruption is bad or good is a question that doesn’t have a simple
answer yet (Baumann, 2017). There is some concerns on how the hiring process is done as some
people might feel that it is based on how much the tasker is charging, without considering ones
experience and capability. This makes some people whether or not to join Airtasker. They attract
many users with different experiences and knowledge and some of them with the same

Airtasker Technology 3
experiences hence giving those seeking taskers a hard time choosing the right ones for the task.
Also, people who are hiring might have some fears on whether they will be hiring bad people
who are pretending to be good who will end up stealing from them but they get some comfort
from friends and neighbor who have used Airtasker successfully. They end up having some
mixed feelings about the issue
Solutions
Avoiding premature commitment to a single course of action is a good way to face the
dilemmas one might have concerning this disruptive technology. Also one should identify the
developments that will be significant and to make sure that the timing is right so as to benefit
from it (Christensen 2016, p 4). One should also understand how the technology is and how its
future developments might turn out. For those wondering whether or not they should join, it is
crucial to first seek advice from people who have the site and read some reviews to see what the
society thinks about the company. They should also scrutinize users who wish to join to prevent
criminal from infiltrating the business.
Considerations of Pros and con of disruptive technology
Pros
Airtasker as a marketplace for the community that connects people looking for help to get
their everyday errands and tasks complete has been built by people looking to make some cash
quickly in between full-time and part-time jobs. This is one of the many advantages of Aitasker
to the society (Potvin 2016, p 2). Another advantage is that it has an online platform that is
highly scalable that makes end-to-end task process easier and provides a valuable and rich data