Increasing Revenue at Al Sabah Foodstuff: A Project Proposal
Added on 2023-06-10
17 Pages1998 Words153 Views
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Project Proposal
Increase Revenue at Al Sabah
Foodstuff Fresh Vegetables And
Fruits Co W. L.L
• Al Sahba for Foodstuff & Fresh Vegetables & Fruits Co
W.L.L is one of the oldest trading companies in State of
Qatar.
• The company was initially established as Al Sabah Foodstuff
Trading Est. back in late 80s. In May 2000 the company was
registered as a limited liability company under the Ministry
of Business and Trade in the State of Qatar and operates
registration # 22663.Initially the company’s primary business
activity was wholesale of fresh fruits and vegetables.
Foodstuff Fresh Vegetables And
Fruits Co W. L.L
• Al Sahba for Foodstuff & Fresh Vegetables & Fruits Co
W.L.L is one of the oldest trading companies in State of
Qatar.
• The company was initially established as Al Sabah Foodstuff
Trading Est. back in late 80s. In May 2000 the company was
registered as a limited liability company under the Ministry
of Business and Trade in the State of Qatar and operates
registration # 22663.Initially the company’s primary business
activity was wholesale of fresh fruits and vegetables.
Current Situation of Al Sabah
Foodstuff
• Currently the company operates with 6 managerial staffs and 21 clerical staffs. The business is 100%
managed by the expatriate partner, Mr. Asmal Fatha. After a deep discission with General manager/
managing partner, it was understood that the company does not have any standard process and
procedures in any of the main functions of the business.
• Thought Al Sabah having considerable share in the market, but its market share constantly declines
due to its strong competitors who operates in the same industry and supply wide range of fresh and
frozen products in the market.
• Decline in market share negatively impact on company Revenue and it is a worrying situation for the
company management. After the pandemic various studies and reports point out that demand for
frozen food increase in the Qatar market and this raise the opportunity of increase the Revenue of
companies.
Foodstuff
• Currently the company operates with 6 managerial staffs and 21 clerical staffs. The business is 100%
managed by the expatriate partner, Mr. Asmal Fatha. After a deep discission with General manager/
managing partner, it was understood that the company does not have any standard process and
procedures in any of the main functions of the business.
• Thought Al Sabah having considerable share in the market, but its market share constantly declines
due to its strong competitors who operates in the same industry and supply wide range of fresh and
frozen products in the market.
• Decline in market share negatively impact on company Revenue and it is a worrying situation for the
company management. After the pandemic various studies and reports point out that demand for
frozen food increase in the Qatar market and this raise the opportunity of increase the Revenue of
companies.
Significance
• Organization continuously facing lots of issues that impact on company operational activities and
this leads to decline in sales and business profit.
• Apart from internal issues, number of factors impact from external environment and this leads to
reduce the company annual sales and revenues. In this context, organizational management keenly
interested to focus on improving the annual Revenue and for these various strategies adopt and
revamped to run the business operation effectively.
Thus, this project is keenly focused on investigating the issues and solutions to improve the
company annual Revenue, so it exerts a significant impact on overall business operational activities.
• Organization continuously facing lots of issues that impact on company operational activities and
this leads to decline in sales and business profit.
• Apart from internal issues, number of factors impact from external environment and this leads to
reduce the company annual sales and revenues. In this context, organizational management keenly
interested to focus on improving the annual Revenue and for these various strategies adopt and
revamped to run the business operation effectively.
Thus, this project is keenly focused on investigating the issues and solutions to improve the
company annual Revenue, so it exerts a significant impact on overall business operational activities.
End of preview
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