Public Advocacy Report on Alcohol Consumption in Queensland

Running head: ALCOHOL CONSUMPTION IN QUEENSLAND
A Public Advocacy Report on Alcohol Consumption In Queensland
Group status: Outsider
Group type: Promotional
Name of the university
Name of the student
Author Note

1ALCOHOL CONSUMPTION IN QUEENSLAND
Executive summary
Association against Alcohol Consumption (AAC), Queensland is a group of people
willing to make changes within the society regarding the practice of alcohol consumption,
was established in Queensland, Australia in the year of 2016. Members are honourable
professors, police officers, health professionals like doctors and nurses, bankers and people
dealing with emergency services of the society. Acknowledging our status as an outsider
group our 25 members are dedicated to one mission of creating a lobby and draft policies or
regulation against the practice of alcohol consumption for the welfare of society.
Although, both the human and monetary resources are limited yet as an outsider non-
profit group the motto is to raise awareness among the citizens with the help of native
government. In order to raise the awareness against safe drinking, our organisation will use
strategies of public relations through media and broadcasting channels. Our group will also
go for public opinion to support the noble cause.
Out of which a quantitative and qualitative analysis will be presented to the ministers
to initiate new regulation within the society regarding alcohol consumption. It is difficult to
end some existing societal issue within a short span of time yet it can be believed that
mentality will change. At least, new agendas should be applied before the next state election
in Queensland.

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Table of Contents
1. Introduction.........................................................................................................................3
2. Campaign aim, objective, limitation...................................................................................3
A) Campaign aim...................................................................................................................3
B) Objective of the campaign................................................................................................4
C) Resource Constraints.........................................................................................................5
3. Identification of Audiences.................................................................................................6
4. Messages and evidences.....................................................................................................7
5. Identification of channels: mode of publicity.....................................................................9
6. Recommendations.............................................................................................................10
7. Conclusion........................................................................................................................11
8. Appendices........................................................................................................................15
8.1 media release..................................................................................................................15

3ALCOHOL CONSUMPTION IN QUEENSLAND
1. Introduction
The public advocacy report aims to determine the measures against the drinking
problem in Queensland, Australia. With the same, it would also influence the state
government to take necessary steps for altering the legislative framework regarding the
practice of alcohol consumption within the society. It has been observed from the journal of
Fitts et al. (2017) that alcohol induced diseases are the 4th largest reason behind death across
Australia as per a survey conducted in 2011. Case of almost 1300 deaths and approximately
37,000 cases of hospitalization for alcohol addiction; have been confirmed by the same
survey. Moreover, cases of disability among children are the evidences, which supports the
assunptions of drinking during pregnancy. Apart from that, citizens experienced incidents of
violence induced by intoxication during late hours of the night (Kypri, McElduff & Miller,
2016).
The ongoing culture is somewhat making the future of Queensland uncertain and
blurry as children are engaging themselves into intoxicating practices from their early stage
of teenage (Howard, Gordon & Jones, 2014). Therefore, the purpose of this advocacy report
is to present an anti-alcohol campaign along with recommendations to influence the
government for revising and protecting the legislature considering the contemporary needs of
the society. The entire report has been presented for the social interest only.
2. Campaign aim, objective, limitation
A) Campaign aim
It has been observed that 21% of adult drinkers irrespective of gender have engaged
themselves into lifetime risks due to daily consumption of liquors whereas 31% are
occasional drinkers, yet carry several health risks. As an outsider promotional group, AAC
aims to influence the Government of Queensland to put restrictions over the practice of