Raising Awareness on Alcohol Dependence and its Health Impacts in Australia

This project is based on raising awareness among the Australian people regarding the excessive dependency on alcohol that is causing serious health problems of the people. The project strategies include rallies, distribution of leaflets, video demonstrations, and counselling sessions. The target group is all age groups starting from 12. The budget required for the initial campaign is around $10,000.

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GRANT WRITING TEMPLATE
1. PROJECT TITLE: Raising Awareness among Australian People
Regarding Excessive Alcohol Dependence and its Impacts of
Health of Common People
2. PROJECT START AND END DATES: 7/1/2019 to 6/8/2019
3. PROJECT DESCRIPTION:
This project is based on raising awareness among the Australian people regarding the
excessive dependency on alcohol that is causing serious health problems of the people.
From a study, it has been found that in the last two decades, alcoholism has increased
significantly in Australia that is resulting in various health problems in the people. More
and more people are having heart attacks, strokes, cirrhosis of liver and other diseases
that arise from excessive drinking of alcohol. It has been found that in addition to the
Australian men, most of the women above the age of 40 are strongly addicted to drinking.
In addition, underage drinking has become quite prevalent in the country that is evident
from the growing number of court cases regarding the same. For this reason, a campaign
will be undertaken, urging people to understand the end effects of alcohol and to stop
drinking alcohol.
4. HEALTH ISSUE:
The main health issue under focus in this proposal includes various deadly and terminal
diseases that are caused by heavy alcohol consumption. In addition to the older people
facing significant health issues regarding heavy drinking, it has also been found that most
of the heavy drinkers are taking alcohol from a very young age and have continued to
drink until they face serious health problems (Babor, Robaina & Jernigan, 2015). Due to
the heavy alcohol abuse, drinking has almost become a culture in the country and most
of the people continue to drink thinking it as a part of their tradition. Hence, it is required
to raise awareness among the people regarding the harmful impacts of alcoholism.
The severity of the problem lies in the fact that every year, thousands of people from all
age groups (even in 12-14 year old children) are falling prey to the deadly diseases like
cirrhosis of liver due to excessive drinking of alcohol. Foundation for Alcohol Research
and Education (FARE) conducted a poll around the country regarding the people’s
thoughts on the hot topic of alcoholism in the country. From the poll, the following
statistics were gained (World Health Organization & World Health Organization.
Management of Substance Abuse Unit, 2014).
78% of the poll participants believe alcohol abuse is prevalent in Australia.
78% of the poll participants believe there are currently no suitable measures
taken by the Government to reduce the harmful effects of alcohol abuse.
73% of the poll participants believe that the problem regarding alcoholism will
continue to increase in the next 10-20 years.
60% of the poll participants stated that the alcohol sponsorship in sports events
must be banned to prevent promotion of the alcoholic products.
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29% of the poll participants stated that they have been subjected to domestic
violence by strong alcohol addicts.
This survey is merely a basic statistical analysis on the growing alcohol related problem
in the country whereas the problem is reality is much bigger than these statistics speak.
Some researchers pointed out that most of the Australians do not prefer to speak publicly
about their drinking habits and hence, the actual statistics cannot be generated. Alcohol
addiction is detected mostly when the people are admitted to the hospitals due to alcohol
related diseases like cirrhosis of liver, throat cancer and others.
From a statistics collected in 2014-15, it was found that an alarming 80.6% of Australians
over the age of 18 are alcohol drinkers. In addition, 85.6% of all the males in Australia
were drinkers whereas 75.7% of all the women in Australia were drinkers. This single
statistic contains the evidence of extreme drinking problem in the country (Kubacki et al.,
2015). Another statistics show that around 50% of all the people within the age of 12 to
18 have drank alcohol that proves that the young generation is also significantly affected
by the alcoholism issue.
5. TARGET GROUP
Since the focus of this project is raising awareness for prevention of alcoholism, there is
no specific target group for the project. Awareness campaigns will be conducted for all
age groups starting from 12. This is mainly because from the initial study, it has been
found that most of the heavy drinking adults had started consuming alcohol from a very
young age (12-14). Hence, it is important to conduct the campaign for all age groups.
While planning for the campaign, the question comes out naturally that what are the
needs of the community for which, the campaign will be undertaken. Some may argue
that why the society needs to worry about one or two people catching deadly diseases
due to excessive alcoholism. It can be said that the alcoholism has extremely negative
impact on the society. Some of these problems are listed below.
Domestic Violence – Thousands of people (especially the women) in the country are
subject to domestic violence from their heavy drinker partners who cannot control
themselves once they are completely drunk. Often, these domestic violence cases
spread out from a room to a number of different households in the same neighbourhood.
Moreover, these cases of domestic violence also have significant negative impacts on
the psychology of young children.
Promote Child Drinking – The problem with heavy drinking at home is that there are
often children in the households who watch their parents drinking alcohol. They try to
copy the same and take up drinking at a very young age. This results in easy addiction
that they are unable to overcome even when they become adults (Knai et al., 2015).
Moreover, children are more vulnerable to the after effects of drinking than the adults and
hence, most of them are diagnosed with cancer or cirrhosis at a very young age. These
problems will ultimately result in the downfall of the society at an accelerated rate.
In addition to the psychological issues caused by alcohol addiction, there are also
significant impacts on the health of the common people. There are several medical
conditions and diseases that are caused by excessive alcohol addiction that include heart
diseases, stroke, cirrhosis of liver, throat cancer and others. These are mostly terminal
illnesses and hence, there is no way out once someone catches one of these diseases.
Hence, it is important to spread awareness regarding the excessive consumption of
alcohol.
While the project is not expected to have immediate impact on the society, it is still
important to raise awareness among people regarding the harmful effects of alcohol
consumption. The main objective of the campaign is to aware the citizens of Australia
regarding the after effects that are not only affecting them but also their children and the
future generation.
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6. METHOD:
Initially, the project will only be undertaken in the city of Melbourne, Australia. For this
purpose, around 200 people will need to be recruited who will conduct the campaign
around various residential and public places of the city. For the recruitment of the
necessary number of people, an online recruitment drive will be initiated through various
popular social media platforms like Facebook and Twitter. Since most of the younger
generation are active in these platforms, it will not be hard to gather 200 enthusiastic
people for the purpose of the campaign. There are also places to extend the campaigns
to other major cities of the country like Canberra, Sydney, Hobart, Adelaide, Perth and
others once this campaign is successfully executed.
The campaign will be first started by rallies and distribution of leaflets that will contain
specific information regarding the harmful effects of alcohol consumption. After
sometime, video projectors will be setup in various public gathering sites and video
demonstrations will be given to the people regarding the harmful effects of alcoholism
with pictures and videos from real life case studies.
7. GOAL STATEMENT AND OBJECTIVES:
The goal of the campaign is to spread awareness among the people of Australia to avoid
and stop drinking to prevent the negative impacts on health caused by alcohol.
The objectives of the project are listed as follows.
 To aware the children and young people about harmful effects of drinking and
that they should not drink at any point of their lives
 To aware the adults regarding the harmful effects of drinking and the impact it
has on their children and families
 To aware the adults about solutions to their drinking problems so they stop
drinking
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8. PROJECT STRATEGIES
The entire project will be executed based on a certain set of strategies that will drive the
project forward towards its end goal. The main parts of the project strategy include the
following.
The project needs to be run because alcoholism is claiming lives at an accelerated pace
in the country. In addition, more and more people are constantly getting affected by
various terminal illnesses due to excessive consumption of alcohol. As a result of the
excessive alcohol drinking, the young generation of the country is also getting affected as
more and more young people are getting affected by excessive addiction of alcohol.
According to the National Health Survey of 2014-15, the following data have been
collected.
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Figure 1, 2 and 3: Some Data Related to the Drinking Problem in Australia
(Source: National Health Survey: First Survey, 2014-15)
Based on the data collected during the National Health Survey, 17.4% of the Australian
adults consumed more than two standard drinks per day on an average and in the
process, they exceeded the lifetime risk guideline. This was more prevalent in men as
almost 25% of all men exceeded the lifetime risk guideline (World Health Organization &
World Health Organization. Management of Substance Abuse Unit, 2014). Furthermore,
the data also states that the problem is most visible in Western Australia where 20% of
the people exceeded the lifetime risk guideline.
The 2009 NHMRC guidelines state that during the consumption of alcohol, the chances
of alcohol related injury increase significantly with the increase in the amount of alcohol
consumed. The guidelines also state that the safe limit for the consumption of alcohol is
four standard drinks per day and exceeding this limit will increase the chances of alcohol
related injury significantly irrespective of gender or any other factor.
From the data collected in 2014-15, it has been found that around 44.0% of all
Australians aged 18 years and over exceeded the single occasion risk threshold of
consuming more than four standard drinks at least once in the past year, similar to the
data collected in the 2011-12 survey (44.7%). It has also been found that more males
disregarded the guidelines than the women (56.8% and 31.7% respectively) (Thom et al.,
2016).
The survey data also state that more and more young people are interested in drinking
and are likely to take up drinking habits at an young age. In the survey of 2014-15, over
two-thirds (69.4%) of males aged 18-24 years consumed more than four standard drinks
at least once in the past year, while 60.6% of females of the same age exceeded the
guideline. This is a very alarming statistic that reflects the picture regarding the drinking
problem in the country.
The highest proportion of adults in the Northern Territory (47.8%) exceeded the guideline
followed by Western Australia (47.0%), while New South Wales and Victoria had the
lowest rates (both 42.5%) of people who exceeded the guideline limit.
Considering minimal success of the previous health campaigns conducted in Australia, it
can be said that instead of expecting for success, actual focus should be on the process
through which the campaign will be conducted. The main target will be to gain interest of
people rather than executing just another campaign about which the people do not show
any interest.
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Previous strategies had one major gap – they did not emphasize much on the
psychological behaviour of the people and only focused on the drinking problem.
However, in this campaign, special counselling sessions will also be conducted in which,
the people can share their experiences and thoughts due to which they drink beyond
limits. Heavy drinkers will also be provided options for therapy through which, they can
be able to avoid drinking and minimize their addictions. The strategies for the project also
aim to address the Ottawa Charter for Health Promotion by utilizing the specified steps
that will be followed during the campaign.
9. BUDGET AND TIMELINE
9.1 Complete Budget
See Appendix 1.
9.2 Funding Requirements
For the estimation, it has been found that the overall budget required for the initial
campaign is around $10,000. This budget covers the payments that are to be made to
the health staffs and counsellors who will take active part in the project for the
counselling sessions that will be offered to the heavy drinkers. Mostly, the drinkers who
are interested in quitting will be offered to take part in the counselling sessions. The
budget of the project has been set based on the following estimations shown.
Resource
Name Type Material
Label Initials Group Max.
Units Std. Rate Ovt.
Rate Cost/Use Accrue
At
Online
Resources Material O $1,500.00 $0.00 Prorated
Leaflets and
Posters Material L $500.00 $0.00 Prorated
Video
Presentation
Materials
Material V $750.00 $0.00 Prorated
Payments to
Health Staffs Material P $2,500.00 $0.00 Prorated
Payments to
Counselors Material P $3,000.00 $0.00 Prorated
Online Page
Promotion Material O $1,000.00 $0.00 Prorated
It can be seen that most of the costs considered for the funding requirements include the
resources and equipments required for the project and the payments that are to be made
for the health staffs who will be willing to promote the awareness campaign. However,
these costs are subjected to change but for the initial part of the campaign, $10,000 of
funding is expected to be sufficient.
9.3 Complete Gantt Chart
See Appendix 2.
10. EVALUATION
See Appendix 3.
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11. SUSTAINABILITY
Sustainability is an essential requirement of the project as the project is focussed on
awareness and finding long term solution for prevention of a major problem. Hence, the
project must be sustainable in order to accomplish the actual mission of the project. The
main problem regarding the project is the availability of funding. While initially funding will
not be a problem due to the noble cause of the project, later funding will not be easily
available once the scope of the project increases significantly as well as the campaign is
extended over other cities in the country. No specific entity will provide sufficient funds for
the expansion of the campaign as it has no definite monetary value or cost benefit.
However, the presence of social media can come to the aid and provide a source of
funding for the campaign. It is expected that the younger generation will be very much
interested in the campaign and once the initial campaign is successful, crowdfunding can
be initiated that will generate sufficient funds for further campaigns. There will be no
specific funding limits and the people who are very much interested in the campaign can
make donations for funding the future campaigns. The entire crowdfunding process can
be executed over the social media platform for maximum reach and boost of popularity.
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12. REFERENCE LIST
Aboujaoude, E., Savage, M. W., Starcevic, V., & Salame, W. O. (2015). Cyberbullying:
Review of an old problem gone viral. Journal of adolescent health, 57(1), 10-18.
Babor, T. F., Robaina, K., & Jernigan, D. (2015). The influence of industry actions on the
availability of alcoholic beverages in the African region. Addiction, 110(4), 561-
571.
Buykx, P., Gilligan, C., Ward, B., Kippen, R., & Chapman, K. (2015). Public support for
alcohol policies associated with knowledge of cancer risk. International Journal of
Drug Policy, 26(4), 371-379.
Carey, K. B., Scott-Sheldon, L. A., Garey, L., Elliott, J. C., & Carey, M. P. (2016). Alcohol
interventions for mandated college students: A meta-analytic review. Journal of
consulting and clinical psychology, 84(7), 619.
Crawford‐Williams, F., Fielder, A., Mikocka‐Walus, A., & Esterman, A. (2015). A critical
review of public health interventions aimed at reducing alcohol consumption
and/or increasing knowledge among pregnant women. Drug and alcohol
review, 34(2), 154-161.
Critchlow, N., Moodie, C., Bauld, L., Bonner, A., & Hastings, G. (2016). Awareness of,
and participation with, digital alcohol marketing, and the association with
frequency of high episodic drinking among young adults. Drugs: Education,
Prevention and Policy, 23(4), 328-336.
Gainsbury, S., Hing, N., & Suhonen, N. (2014). Professional help-seeking for gambling
problems: Awareness, barriers and motivators for treatment. Journal of Gambling
Studies, 30(2), 503-519.
Gell, L., Ally, A., Buykx, P., Hope, A., & Meier, P. (2015). Alcohol’s harm to
others. Institute of Alcohol Studies: London, UK.
Hing, N., Russell, A. M., Gainsbury, S. M., & Nuske, E. (2016). The public stigma of
problem gambling: Its nature and relative intensity compared to other health
conditions. Journal of Gambling Studies, 32(3), 847-864.
Howard, S. J., Gordon, R., & Jones, S. C. (2014). Australian alcohol policy 2001–2013
and implications for public health. BMC Public Health, 14(1), 848.
Knai, C., Petticrew, M., Durand, M. A., Eastmure, E., & Mays, N. (2015). Are the Public
Health Responsibility Deal alcohol pledges likely to improve public health? An
evidence synthesis. Addiction, 110(8), 1232-1246.
Knai, C., Petticrew, M., Durand, M. A., Scott, C., James, L., Mehrotra, A., ... & Mays, N.
(2015). The Public Health Responsibility deal: has a public–private partnership
brought about action on alcohol reduction?. Addiction, 110(8), 1217-1225.
Kubacki, K., Rundle-Thiele, S., Pang, B., & Buyucek, N. (2015). Minimizing alcohol harm:
A systematic social marketing review (2000–2014). Journal of Business
Research, 68(10), 2214-2222.
Nagpal, R., Nagpal, N., Mehendiratta, M., Marya, C. M., & Rekhi, A. (2014). Usage of
betel quid, areca nut, tobacco, alcohol and level of awareness towards their
adverse effects on health in a north Indian rural population. Oral Health Dent
Manag, 13(1), 81-6.
Overton, T. L., Rives, T. E., Hecht, C., Shafi, S., & Gandhi, R. R. (2015). Distracted
driving: prevalence, problems, and prevention. International journal of injury
control and safety promotion, 22(3), 187-192.
Petticrew, M., Maani Hessari, N., Knai, C., & Weiderpass, E. (2018). How alcohol
industry organisations mislead the public about alcohol and cancer. Drug and
alcohol review, 37(3), 293-303.
Thom, B., Herring, R., Thickett, A., & Duke, K. (2016). The Alcohol Health Alliance: The
emergence of an advocacy coalition to stimulate policy change. British
Politics, 11(3), 301-323.
World Health Organization, & World Health Organization. Management of Substance
Abuse Unit. (2014). Global status report on alcohol and health, 2014. World
Health Organization.
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13. APPENDICES
Appendix 1: Timeline and Budget
The budget and timeline is shown in the following table.
Task Name Duration Start Finish Predecessor
s
Resource
Names Cost
Campaign for
Raising
Awareness
Regarding
Alcoholism
152
days
Mon
1/7/19
Tue
8/6/19 $9,250.00
Planning for
Campaign 30 days Mon
1/7/19
Fri
2/15/19 $1,500.00
Select a
Health Related
Problem
2 days Mon
1/7/19
Tue
1/8/19 $0.00
Identify the
Main Issues 3 days Wed
1/9/19
Fri
1/11/19 2 $0.00
Collect Data
Regarding the
Current
Situation
2 wks Mon
1/14/19
Fri
1/25/19 3 Online
Resources[1] $1,500.00
Review Past
Projects and
Campaigns
5 days Mon
1/28/19
Fri
2/1/19 4 $0.00
Prepare Plan
for Campaign 10 days Mon
2/4/19
Fri
2/15/19 5 $0.00
Recruitment
for Campaign 23 days Mon
2/18/19
Wed
3/20/19 $1,000.00
Create a
Page in Social
Media Platform
1 day Mon
2/18/19
Mon
2/18/19 6 $0.00
Publish
Human
Resource
Requirements
for the Project
2 days Tue
2/19/19
Wed
2/20/19 8 $0.00
Promote the
Page in
Australia
2 wks Thu
2/21/19
Wed
3/6/19 9 Online Page
Promotion[1] $1,000.00
Recruit
Interested
Personnel for
the Campaign
2 wks Thu
3/7/19
Wed
3/20/19 10 $0.00
Funding 14 days Thu
3/21/19
Tue
4/9/19 $0.00
Determine
Funding
Requirements
for Initial
Campaign
4 days Thu
3/21/19
Tue
3/26/19 11 $0.00
Contact
Various
1 wk Wed
3/27/19
Tue
4/2/19
13 $0.00
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Sponsors
Receive
Funding 1 wk Wed
4/3/19
Tue
4/9/19 14 $0.00
Campaign
Execution 55 days Wed
4/10/19
Tue
6/25/19 $6,750.00
Print Leaflets
and Bills 2 wks Wed
4/10/19
Tue
4/23/19 15 Leaflets and
Posters[1] $500.00
Rent Video
Projectors 4 days Wed
4/10/19
Mon
4/15/19 15
Video
Presentation
Materials[1]
$750.00
Prepare
Presentation
Videos
3 wks Wed
4/10/19
Tue
4/30/19 15 $0.00
Hire Health
Staffs 1 wk Wed
4/10/19
Tue
4/16/19 15
Payments to
Health
Staffs[1]
$2,500.00
Execute
Rallies with
Posters
1 mon Wed
5/1/19
Tue
5/28/19 20,17,18,19 $0.00
Conduct
Video
Presentations
1 mon Wed
5/1/19
Tue
5/28/19 17,18,19,20 $0.00
Conduct
Counseling
Sessions
1 mon Wed
5/29/19
Tue
6/25/19 22,21 Payments to
Counselors[1] $3,000.00
Review of
Campaign 30 days Wed
6/26/19
Tue
8/6/19 $0.00
Review the
Success of
Campaign
15 days Wed
6/26/19
Tue
7/16/19 23 $0.00
Prepare Plan
for Future
Campaigns
15 days Wed
7/17/19
Tue
8/6/19 25 $0.00
Appendix 2: Gantt Chart
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ID Task
Mode
Task Name Duration Start Finish Predecessors Resource Names Cost
0 Campaign for
Raising
Awareness
Regarding
152 days Mon
1/7/19
Tue
8/6/19
$9,250.00
1 Planning for Campaign30 days Mon 1/7/19Fri 2/15/19 $1,500.00
2 Select a
Health
Related
2 days Mon
1/7/19
Tue 1/8/19 $0.00
3 Identify the Main Issues3 days Wed 1/9/19Fri 1/11/192 $0.00
4 Collect Data
Regarding the
Current
2 wks Mon
1/14/19
Fri 1/25/193 Online
Resources[1]
$1,500.00
5 Review Past
Projects and
Campaigns
5 days Mon
1/28/19
Fri 2/1/19 4 $0.00
6 Prepare Plan
for Campaign
10 days Mon
2/4/19
Fri 2/15/195 $0.00
7 Recruitment for
Campaign
23 days Mon
2/18/19
Wed
3/20/19
$1,000.00
8 Create a Page
in Social
Media
Platform
1 day Mon
2/18/19
Mon
2/18/19
6 $0.00
9 Publish
Human
Resource
Requirements
2 days Tue
2/19/19
Wed
2/20/19
8 $0.00
10 Promote the
Page in
Australia
2 wks Thu
2/21/19
Wed
3/6/19
9 Online Page
Promotion[1]
$1,000.00
11 Recruit
Interested
Personnel for
the Campaign
2 wks Thu 3/7/19Wed
3/20/19
10 $0.00
12 Funding 14 days Thu 3/21/19Tue 4/9/19 $0.00
13 Determine
Funding
Requirements
for Initial
4 days Thu
3/21/19
Tue
3/26/19
11 $0.00
14 Contact
Various
Sponsors
1 wk Wed
3/27/19
Tue 4/2/1913 $0.00
15 Receive Funding1 wk Wed 4/3/19Tue 4/9/1914 $0.00
16 Campaign Execution55 days Wed 4/10/19Tue 6/25/19 $6,750.00
17 Print Leaflets and Bills2 wks Wed 4/10/19Tue 4/23/1915 Leaflets and Posters[1] $500.00
18 Rent Video Projectors4 days Wed 4/10/19Mon 4/15/1915 Video Presentation Materials[1]$750.00
19 Prepare
Presentation
Videos
3 wks Wed
4/10/19
Tue
4/30/19
15 $0.00
20 Hire Health Staffs1 wk Wed 4/10/19Tue 4/16/1915 Payments to Health Staffs[1]$2,500.00
21 Execute
Rallies with
Posters
1 mon Wed
5/1/19
Tue
5/28/19
20,17,18,19 $0.00
22 Conduct
Video
Presentations
1 mon Wed
5/1/19
Tue
5/28/19
17,18,19,20 $0.00
23 Conduct
Counselling
Sessions
1 mon Wed
5/29/19
Tue
6/25/19
22,21 Payments to
Counsellors[1]
$3,000.00
24 Review of Campaign30 days Wed 6/26/19Tue 8/6/19 $0.00
25 Review the
Success of
Campaign
15 days Wed
6/26/19
Tue
7/16/19
23 $0.00
26 Prepare Plan
for Future
Campaigns
15 days Wed
7/17/19
Tue 8/6/1925 $0.00
Online Resources[1]
Online Page Promotion[1]
Leaflets and Posters[1]
Video Presentation Materials[1]
Payments to Health Staffs[1]
Payments to Counsellors[1]
F S S M T W T F S S M T W T F S
Dec 23, '18 Jan 27, '19 Mar 3, '19 Apr 7, '19 May 12, '19 Jun 16, '19 Jul 21, '19
Figure 4: Gantt Chart of the Proposed Project
(Source: Created by Author)
Appendix 3: Evaluation Plan
The project will be evaluated based on the outcomes gathered after the initial phase of
the project. The short term plan is to raise basic awareness among people regarding
drinking and its bad impacts on health of the people. The long term plan involves
complete awareness and significant decrease in alcohol consumption among the
Australian people. The end goals will be reflected by the reduced incidents of domestic
violence and cases regarding drunken driving, alcohol abuse among children and others.
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