Integrated Marketing Communications Plan for ALDI
VerifiedAdded on 2023/06/10
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AI Summary
This presentation discusses the new integrated marketing communication plan for ALDI, a Germany-based supermarket chain. It covers the marketing communication objectives, redesigned message, target audience, marketing communication mix, planned budget, reach, frequency and continuity, budget allocation, and evaluation methods. The presentation concludes that the new plan is capable of influencing the target audience and reaching the middle-class group, which constitutes a wide section of society.
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