This presentation discusses the new integrated marketing communication plan for ALDI, a Germany-based supermarket chain. It covers the marketing communication objectives, redesigned message, target audience, marketing communication mix, planned budget, reach, frequency and continuity, budget allocation, and evaluation methods. The presentation concludes that the new plan is capable of influencing the target audience and reaching the middle-class group, which constitutes a wide section of society.

Integrated Marketing Communications

Develop a 6-month IMC program plan for a chosen product/brand with a budget of $50,000.

Discover ALDI's new marketing plan: objectives, message, audience, mix, budget, reach, allocation, and evaluation.

ALDI Integrated Marketing Communications Plan

Integrated Marketing Communications Plan for ALDI

Promotion Management

This report presents the marketing communication objective and budgeting for promoting the campaign of USQ. It also explains the IMC Mix elements and media mix elements that would be used to endorse the campaign of USQ. The report discusses the marketing communication objectives and budgeting, message strategies, and recommendations for USQ.

Hartpury University and Hartpury College

Marketing Communication for USQ: IMC Mix and Media Planning

Marketing Communication

This report discusses the role of marketing communication in an organization's overall marketing strategy and the importance of establishing an appropriate budget for it. The report provides relevant examples to support the arguments and highlights the significance of budget in evaluating the spending of an organization. It also discusses the relevance of communication budget in the marketing communication strategy and its impact on the success of an organization. The subject of the report is marketing, and it does not mention any specific course code, course name, or college/university.

Leadership Management

Professional Development

Importance of Budget in Marketing Communication Strategy

| |Integrating |Marketing Communication| |Coca Cola Amatil | | |Submitted by: | | | | Executive summary The report focuses on the IMC Plan and focus on different market communication strategies. Contents Introduction 3 Communication Objectives 4 Creative Idea 4 Segment and target market 4 Position strategy5 Communication strategy 6 Direct Marketing 7 Internet/Interactive marketing8 Sales Promotion 9 Publicity and Public Relation 10 Personal selling 10 Basic budget concepts 11 Analysis 11 Identity 12 Goals 12 Budget 12 Evaluation metrics 13 Conclusion 13 References

Marketing

Higher Education

IMC Planning and Communication Strategy Development

INFLUENCE OF DIGITAL MARKETING COMMUNICATION 16 Running Head: INFLUENCE OF DIGITAL MARKETING COMMUNICATION 0 INFLUENCE OF DIGITAL MARKETING COMMUNICATIONS INFLUENCE OF DIGITAL MARKETING COMMUNICATIONS Student details: Student details: Contents Introduction 2 Digital marketing communication 2 Woolworths Australia 3 DMC of Woolworths (Australia) 3 Email Marketing – 4 Pay Per Click (PPC)- 4 Mobile apps- 4 An extensive promotional channel- 5 Coles Supermarket Australia 5 DMC of Coles (Australia) 6 Television 6 Search Engine Optimization (SEO

INFLUENCE OF DIGITAL MARKETING COMMUNICATIONS Student details: Woolworths Australia

Report

This presentation discusses the integrated marketing communication (IMC) strategy for Samsung S9, including the goals and objectives, target audience, communication mix, budget allocation, and evaluation methods. The presentation also covers the redesigned message and SMART goals for Samsung S9. The primary goal of marketing communication is to increase brand awareness, engagement, revenue, and top-of-mind recall for customers.

Integrated Marketing Communication for Samsung S9

This document provides an IMC plan for Apple Inc. It includes marketing communication goals and objectives, re-designed message key, target audiences, marketing communication mix, six months media schedule, and suggestion of three campaign evaluation methods.

Integrated Marketing Communications Plan for ALDI

About This Document

Integrated Marketing Communications Plan for ALDI

End of preview

Marketing Communication for USQ: IMC Mix and Media Planning

Importance of Budget in Marketing Communication Strategy

IMC Planning and Communication Strategy Development

INFLUENCE OF DIGITAL MARKETING COMMUNICATIONS Student details: Woolworths Australia

Integrated Marketing Communication for Samsung S9

IMC Plan of Apple Inc

Integrated Marketing Communications Plan for ALDI

About This Document

Integrated Marketing Communications Plan for ALDI

End of preview

Marketing Communication for USQ: IMC Mix and Media Planninglg...

Importance of Budget in Marketing Communication Strategylg...

IMC Planning and Communication Strategy Developmentlg...

INFLUENCE OF DIGITAL MARKETING COMMUNICATIONS Student details: Woolworths Australialg...

Integrated Marketing Communication for Samsung S9lg...

IMC Plan of Apple Inclg...

Marketing Communication for USQ: IMC Mix and Media Planning

Importance of Budget in Marketing Communication Strategy

IMC Planning and Communication Strategy Development

INFLUENCE OF DIGITAL MARKETING COMMUNICATIONS Student details: Woolworths Australia

Integrated Marketing Communication for Samsung S9

IMC Plan of Apple Inc