Aldi retail store in China Report 2022

Aldi retail store in China
Executive summary

Globalization is considered as the new business opportunity for their business to expand their
business by trading and investment opportunity in the market is known as the
internationalization. Aldi is expanding their business globally and expansion of Aldi in different
parts of the world impacts on the several environmental factors which also impacts on the
operation of the organization. This report includes the initial entry strategy of Aldi. The initial
entry strategy helps in bringing various benefits and disadvantages to the strategy Aldi had
adapted to enter into the China market. Globalization has provided the various opportunities to
the company and initial entry strategies which are related to offshoring and outsourcing impacts
on the support activities of the organization. Aldi has adopted the various marketing strategies in
China market to attract the customers and increase the sales. The competitive environment of
china is analyzed in this report.

Contents
Introduction.................................................................................................................................. 3
Initial entry strategy...................................................................................................................... 3
Merits and shortcomings of initial entry strategy..........................................................................4
The present situation and the future strategy of Aldi’s operations in China..................................6
Recommendations....................................................................................................................... 7
Conclusion................................................................................................................................... 7
Reference.................................................................................................................................... 8