Financial Analysis: Million Dollar Homepage Case Study (FIN 201)

This case study analyzes the Million Dollar Homepage, a website created by Alex Tew. The assignment examines the website's business objectives, which involved selling pixels for $1 each to generate revenue. The marketing strategy, primarily relying on word-of-mouth and press releases, is discussed. The case study highlights the financial outcomes, including the website's significant revenue generation and the eventual sale of the remaining pixels. The analysis also touches upon the website's current status, noting the presence of non-working links. This case study provides valuable insights into online advertising, marketing strategies, and the financial aspects of the Million Dollar Homepage project.

Alex Tew
Case Study Analysis
The Million Dollar Homepage
Krish Taneja
UG2121107
PRINCIPALS OF FINANCE

milliondollarhomepage.com's Business
Objectives:
Alex had this fundamental thought, the easiest a man could
imagine, one dollar for every pixel each month for 1,000,000
pixels on the landing page.
Alex paid just €50 for the area name and a fundamental web
facilitating bundle, the main speculation made to launch
1,000,000$ consistently.
Primary goal was to draw in greatest rush hour gridlock of
each sort, as the site had no objective crowd models and in the
long run persuade expected purchasers for leads. Monstrous
methodology, at the base expense conceivable.
Marketing Strategy adopted by
milliondollarpage.com:
Alex followed “Word Of Mouth” procedure. The primary boxe
Alex offered to his siblings and a few companions. At the point
when he had more than $1000 he paid for a Press Release,
which was spotted by the BBC.
Now the news had traversed the internet, as an endless flow of
individuals sent to their companions, bragging about this cool
site.
This produced additional interest from promoters all over the
planet and the entire thing took off later he utilised a press
official to help create exposure and increment deals in the US.
He likewise spent seven days there, giving interviews.
After four months Alex sold his keep going pixels on eBay. His
absolute income from the endeavour surpassed $1 million
(around €545,000 at the time.)

Results achieved by milliondollarhomepage.com:
The end came about referred to by Alex was exceptionally
clear, a million dollar consistently for a venture as low as
roughly €50.
No sooner did he closeout his keep going pixels on eBay for a
whooping $38,100, put by milliondollarweightloss.com, an
internet based store selling diet related items, than he fixed a
month to month pay of $1,000,000 dollars.
It is been 10 years now since the site is very much live and
running going all out.
However a couple of ongoing investigations demonstrate 22%
of the site being dead( non-working connections) which
records to 221,900 of the million pixels $221,900 worth of land,
expecting to be the pixels have kept their worth in the last eigh
years.
THANKYOU