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Alibaba business model Evaluation Assignment PDF

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Added on  2021-06-17

Alibaba business model Evaluation Assignment PDF

   Added on 2021-06-17

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Running head: THE ALIBABA BUSINESS MODEL1Student nameInstitution affiliationThe Alibaba business model
Alibaba business model Evaluation Assignment PDF_1
THE ALIBABA BUSINESS MODEL2Evaluation of the Alibaba business model.IntroductionIn business relationships between the involved parties is a key factor to its success. Relationship marketing is there extensively defined by Day & Wensley(1983) as an attempt to identify, maintain and enhance relationships between all stakeholders involved in business so as to meet their objectives at a profit by mutual exchange and fulfillment of promises. Relationship models are primarily focused on the business and its consumers, and the business and its relations to other businesses. This paper will analyze the relationship model applied by the Alibaba group holdings to make it the great success it is today.Alibaba Group was founded by Jack Ma, a former English teacher and 19 other membersin 1999 under the website Alibaba.com with the aim to connect local Chinese manufactures with international buyers. Currently, Alibaba is one of the largest companies in the world that facilitates sales between consumers and consumers, businesses and consumes, and businesses and other businesses worldwide. The main focus of Alibaba is to provide a secure platform from which supplier sell their products in bulk at wholesale prices to small or medium size businesses worldwide. Although its focus is on business to business trade, it also supports trade through its other subsidiary e-commerce portals such as Taobao for consumers and Tmall for the upcoming middle-class population of China to purchase branded products. Statistics show that Alibaba has over 300 million active uses in 200 countries and Alibaba.com being the 7th most popular websitein the world.The Alibaba business model
Alibaba business model Evaluation Assignment PDF_2
THE ALIBABA BUSINESS MODEL3The Alibaba business model is made up of three e-commerce web portal; Alibaba.com, Taobao, and Tmall. It also has other subsidiaries such as aliexpress, 1688, alimama, Alibaba cloud, ant financial and cainiao network (Guo, et al., 2006). All these web portals are integratedharmoniously to make the Alibaba group a self-sustainingbusiness ecosystem.1. Alibaba.comIt is the largest online wholesale marketplace for international trade. It connects exporters from China and other countries with buyers from over 200 countries. The buyers mostly constitute manufacturers, wholesalers, retailers and trade agents involved in the import-exportbusiness. The sellers can list their products and begin trading immediately after signing up. Alibaba offers two types of memberships to its suppliers. The free supplier membership package allows the trades to list only 50 items on the portal with the restriction that the member should befrom mainland China, HongKong or TaiwanThe premium gold package allows the sellers to list more items in the portal and provides better exposure for their products. Gold suppliers undergo rigorous authentication processes to verify their credibility.2. Taobao Taobao, which means search for treasure in Chinese, was launched in 2003. It facilitatesbusiness to consumer and consumer to consumer trade by allowing small businesses and sole proprietors to list and trade items on this platform. It is the largest of the three major web portals of the Alibaba group.3. Tall (Taobao mall)
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