Alibaba's Innovative Business Model and its Success

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ALIBABA – THE RETAIL GIANT
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Alibaba’s success is not a secret anymore, from a humble beginning to an e-commerce empire
known internationally. The leadership of Jack Ma and the innovative business model has
flourished the way of success. There are numerous reasons for success like unconventional profit
model, B2B online platform for common men, customer satisfaction and utilisation of innovative
technologies like Big Data has integrated its success rate. The sophisticated business culture and
structure are add-ons to the results with enhanced business longevity and makes it a 21st century
fairy tale. Further, they have made some tactical investments to maintain a sustained growth rate
and with the successful acquisition of efficacious firms fuelled the success. Alibaba’s strength
lies in its credit model with the support of its skilled staff members and leadership lessons to all
by opting out the group chairman position by Jack Ma has made Alibaba the greatest in the
world.
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References
Pavie, X., 2016. Seven reasons for Alibaba’s success, (online) available at
https://www.digitalcommerce360.com/2016/07/27/seven-reasons-alibabas-success/ last accessed
on 5th August 2019.
Pavie, X., 2018. SEVEN REASONS FOR ALIBABA’S GROUND-BREAKING SUCCESS,
(online) available at https://www.bbntimes.com/en/society/seven-reasons-for-alibaba-s-ground-
breaking-success last accessed on 5th August 2019.
Mittal, T., 2018. How the Alibaba Group grew from a small apartment to a global e-commerce
giant, (online) available at https://yourstory.com/2018/02/the-story-behind-the-alibaba-group last
accessed on 5th August 2019.
Zeng, M., 2018. Alibaba and the Future of Business, (online) available at
https://hbr.org/2018/09/alibaba-and-the-future-of-business last accessed on 5th August 2019.
Retail Asia, 2019. The seven reasons for Alibaba’s success ; Alibaba’s development and
framework, (online) available at https://www.retailnews.asia/seven-reasons-alibabas-success-
alibabas-development-framework/ last accessed on 5th August 2019.
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