Alibaba Company - Case Study
23 Pages7246 Words2633 Views
Added on 2020-06-03
About This Document
This report will represent a short summary of work done by Alibaba company and will explain the background, problem, and aims and objectives of the case study of Alibaba. It will also bring out the issues that Alibaba and solutions and recommendations made through the business plan will be given.
Alibaba Company - Case Study
Added on 2020-06-03
ShareRelated Documents
Alibaba Case Study
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3Chapter-1..........................................................................................................................................3The case study background,problem statement,research questions and objectives.........................3CHAPTER-2 ...................................................................................................................................6Description of the situation.........................................................................................................6CHAPTER-3....................................................................................................................................8The problems and critically evaluate the models to be used to analyse the case.......................8A short summary of the entire work.........................................................................................11Chapter 4........................................................................................................................................12Analysis and Findings: An assessment of the current position.................................................12Chapter 5........................................................................................................................................15Proposed solution to problem, Integrated assessment of the analysis......................................15REFERENCE.................................................................................................................................18The case study background,problem statement,research questions and objectives.......................19The problems and critically evaluate the models to be used to analyse the case......................20
INTRODUCTIONAlibaba is one of the number one e-commerce company that target online consumers inchina. Jack Ma was the founder of Alibaba Group and the target audience of the company isalways some other company or employees (McLeskey, Waldron and Redd, 2014).This casediscusses the success of Alibaba.com Corporation (Alibaba) in China under the leadership ofJack Ma (Ma), its founder. It talks about the transformation of Alibaba into one of the mostsuccessful e-commerce companies in China and also analyses its business portfolio. The caseexplains in detail the rationale behind Ma starting an e-commerce website and his efforts to bringabout the growth of the company. Alibaba had emerged as the largest e-commerce company inChina. The company tailored its strategies to meet the needs of the customers and made a markbecause of its understanding of the Chinese language and culture. However, some experts havealso raised doubts over the sustainability of Alibaba's business model (Harter and et.al., 2014).This report will represent the short summary of work done by Alibaba company and will explainthe background,problem and aims and objectives of the case study of Alibaba. It will also bringout the problems that are made by Alibaba and solution and recommendation through businessplan will be given.Chapter-1The case study background,problem statement,research questions and objectivesThis case throw lights on the hard work,talent and entrepreneurship skills of Jack Ma andexplains the detailed story behind how he transformed Alibaba.com Group to one of the leadinge-commerce companies in China. This case discusses the success of Alibaba.com Corporation(Alibaba) in China under the guidance of Jack Ma, its creator. It discuss about the change ofAlibaba into one of the most flourishing e-commerce organization in China and also examine itsenterprise function (George, George and Wallio, 2017). The case states in points out the reasonbehind Ma starting an e-commerce service and his dedication and hard work to bring that leadto the enhance growth of the organization.Alibaba is now become the largest e-commerce company in China. The company worked on itsstrength and innovation plans and ideas to meet up the demand and wants of the customers andmade a good reputation in the market because of its knowledge and understanding of the
Chinese language and society. However the competitors and rivals have also raised questionsover the sustainability of Alibaba's business model (Cellura and et.al., 2014). The case providesdetails about Ma facing the huge competition with foreign e-commerce companies like eBay byestablishing a rivalry website, Taobao.com, in the online service market. However, Alibabaslowdown behind in the Chinese web activity market despite taking over Yahoo in China'soperations in 2005. With Baidu.com which is the China's leading search engine declared its strategies andplans to attempt into the speedily increasing e-commerce services and the rivalry was expectedto be deepen for Alibaba. However after the success of IPO, Alibaba.com was trying toenhance its competitive place in China and also was preparing to give hard competition to otherInternet and e-commerce organization across the globe (Lashley and et.al., 2014). Variousproblems that was faced by Alibaba.com such as rivalry from foreign e-commerce companieslike eBay,investigation of correct business model for Alibaba.com and trouble in evaluation ofhow e-commerce companies deals with the future market. Alibaba.com tackled all these issues by launching Taobao which is an online retail sitethat allow individuals and small business to provide items for sale to consumers. This site wasfree to use for members (Zheng and et.al., 2015). The problem with Taobao was that fakemerchandise and fake store wants,and Alibaba allocated sufficient resources to supervise sitesfor crime. This can have a negative impact on customer perception of shopping on Alibaba's e-commerce platforms. To demonstrate a valid registration for business and maintaining consumerprotection fund Taobao in 2008 launched Tmall,an online mall by which brand retailers soldproducts to Chinese consumers. There were also problems related to duplicate goods and securedinfringement from foreign traders. To overcome this Alibaba modified the policies andprocedures of the company.As Alibaba is now entering into a new space of cloud computing,andthis will not be an easy and smooth sail for Alibaba has they might face certain competition.Alibaba is very much dependent on internet infrastructure in China this implies that everythingdepends on the government. The access to internet is regulated by state-ownedtelecommunication operators under the control of administration and supervision of ministry ofinformation Technology bin China. They might not have alternative networks in the any
disruptions,failures with China's internet infrastructure. Accessing through reliable bandwidthcan also be a issue and this may result Alibaba to pay a huge pay in future.Statement of the problem: There were various issues that were faced by Alibaba.com to sustainin the market. Today Alibaba.com have emerged as one of the leading e-commerce website inchine but has discovered many problems in between to reach over there (Tang, H. and et.al.,2014). The certain problems faced by Alibaab.com are as follows-:1) Alibaab.com had faced competition with eBay.This foreign e-commerce company try to targetthe customers of china with its services. Since E bay tried to dominance the china as Alibaba wasa small Chinese business that assists the small and medium size businesses online.2) Outside china,Alibaba faces problems regarding lack of trust and recognizance. According tothe survey conducted in US most of the people have no idea about Alibaba existence.3) The customers cannot search its products on google. They have to make an effort to go to otswebsite to search for a particular product every time.Aims: To determine strategies to improve performance in comparison with competitors: A casestudy on Alibaba.Objectives:To analyses the strategies that re used by competitors of Alibaba.To identify the strategies that can be used by Alibaba to improve their performance level. To determine the models, theories and planning tools to improve the rate of performancefor Alibaba.To recommend strategies that can be used by Alibaba to raise their services incomparison with its competitors.Research Questions:What are the strategies that are used by competitors of Alibaba?What are the strategies that can be used by Alibaba to improve their performance level?What are the models, theories and planning tools to improve the rate of performance forAlibaba?What recommend strategies that can be made by Alibaba to raise their services incomparison with its competitors.
CHAPTER-2 Description of the situationAlibaba group company which is the Chinese e-commerce site. This company developsan online platforms for its customers to buy the products according to their need and demands.This major businesses are done in the filed areas of business to business e-commerce platformWITH Alibaba.com and business to consumer platform with Tmall.com and consumer toconsumer platform with Taabao.com. Alibaba also have a online payment platform termed asAlipay.Alibaba faced huge international competition from Amazon.com and eBay (Neiger andet.al., 2013). As Alibaba international business is not so expanded and eBay and amazon.comhave a brand trust across the world. Alibaba on the other hand produces most of its revenue fromthe business done in china and international business customer. eBay and Amazon.com triedtarget the customers at China .This lead to a competition between eBay and Alibaba .So to bemore competitive in market and to provide business opportunities outside China it establishedTaabao which is business to consumer online retail platform.The other major problems that are faced by Alibaba was that fake goods are beendelivered through online shopping. This would lead to customer dissatisfaction and can beharmful for the company's future. Since Alibaba is an online business done with internet which iscontrolled by Government. So if there would be any issue or failure no access will be providedthrough alternative networks. As Alibaba is now entering into a new space of cloudcomputing,and this will not be an easy and smooth sail for Alibaba has they might face certaincompetition. Alibaba depends heavily on Alipay for processing of payment and escrow ofservices in marketplaces. The danger is that Alipay's business is highly authorized so anyrestriction could affect the business. The company invested that the controller and third partiesin China have been exploding their way to online and mobile payment services, such as thoseprovided by Alipay (Hartmann and et.al., 2016). Recent information represents that variouscommercial banks in China are decreasing their present limits on transfers to joined accounts.Alibaba.com mainly featured list of trade leads,photos of product samples and provide e-mail communication between buyers and sellers. It was business to business platforms. In2007,Alibaba.com had 32 million members for registration. eBay entered in China in 2002 andit took away the major consumer market in china .To overcome the Alibab.com with this
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Project Portfolio and Program Managementlg...
|14
|3163
|47
Leadership and Management Style of Jack Malg...
|17
|4024
|455
Alibaba's Jack Ma: Rise of the New Chinese Entrepreneurlg...
|11
|7044
|142
Alibaba business model Evaluation Assignment PDFlg...
|7
|1422
|580
E-Commerce and Marketing Case Study 2022lg...
|8
|2137
|12
Ali Baba | Case Study - MGMT3001lg...
|38
|8961
|100