Alibaba as a Sustaining Corona 9

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ALIBABA CORPORATION
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Contents
Introduction............................................................................................................... 1
Company Overview..................................................................................................... 2
United Nations’ Sustainable Development Goals.................................................................2
Phases of Sustainability Characteristics.............................................................................4
Rejection............................................................................................................... 4
Non-responsiveness.................................................................................................. 4
Compliance............................................................................................................ 4
Efficiency.............................................................................................................. 5
Strategic Productivity................................................................................................ 5
Sustaining Corporation.............................................................................................. 5
Alibaba as sustaining corporation.................................................................................... 5
Conclusion................................................................................................................ 7
Reference List............................................................................................................ 7
Introduction
In the changing era, the whole world is facing crisis due to the poor circumstances of
environment. The environmental issues have led to change the way companies operate these

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days. According to various legal authorities, to survive in the robust environment the
company can sustain only if they protect the environment and take care of major elements of
sustainability which are social, economic as well as environmental factors. The Climate
change, Global warming, Waste management, Air and Water pollution are the major
environmental issues are being faced by all the countries.
The organization also has to focus on the sustainability issues like protecting human
rights and labor policies to cater in the robust world (Blewitt & Cullingford, 2013, p. 25).
The major features which are considered as important for the sustain business are discussed
in the following essay. The major focus is to analyze Alibaba Group with changing
organizational needs in relation to the environmental, social and governance factors. The
essay has explained different sustainable phases to understand the features of sustainable
corporation. To address the task of analysing Alibaba as sustaining corporation, united
nation’s sustainable goals and different phases of sustainability are analyzed.
Company Overview
The Alibaba Corporation is one of the multinational companies which is specialized
in e-commerce, and retail of diversified products (Alibaba Corporation, 2019a). The
company is known for its technological enhancement in digital economy. Alibaba Group has
created a digital e-commerce economy in the world which has led the company to serve
millions of customers and enterprises. The small enterprises are mostly got benefit from the
digital economy. The company has positive social impact through solving various societal
problems. The company major change in organizational structure is creating place for
partnership with the company. Creating partners linked to help social problems has made
company more objective and accountable towards organization. This is one of the important
goal of united nation is to create partnership for the goals which is achieved by Alibaba
group. The Alibaba Corporation is investing huge efforts for the sustainable growth. Since
2010 the special fund is created by the company to encourage environmental awareness and
conservation and various social responsibility initiatives like connecting with rural people to
help out people from poverty.
United Nations’ Sustainable Development Goals
The United nation has analyzed and focused on some major features which are the
key pillars in the sustainability and they are known as the Sustainable Development Goals