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Alibaba Group's Taobao- Article

   

Added on  2020-03-02

4 Pages611 Words275 Views
Running head: CASE NOTES ANALYSIS OF TAOBAO1Case Notes Analysis of TaobaoName Institution

CASE NOTES ANALYSIS OF TAOBAO21.In the article “Alibaba Group's Taobao: From Intermediary to Ecosystem Enabler”, it is evident the decision maker is the Alibaba Group’s senior executive team, led by Jack Ma who is the Executive chairman. This team is tasked with analyzing the progress of Taobao and Tmall.com, by looking at past and present experiences, as well as generating new systems to make the ecosystem more efficient.2.The main issue of concern is the progress of Taobao and Tmall.com, especially with its new role as an ecosystem enabler, which is significant in establishing a development and growth plan.3.As Taobao had changed its role and approach to business from intermediary to ecosystemenabler, it was important to review the progress of the company. The executive team is responsible for developing a growth plan given their vast expertise and knowledge of the situation.4.The senior executive committee needs to urgently develop a progress report analyzing therevenue generated as well as customer feedback, since the implementation of the new business model. With this, it will be possible to develop a growth plan and strategize on how to beat competitors. 5.Due to the rapidly evolving nature of e-commerce, the executive team needs to regularly assess the progress and effectiveness of the models in place and develop strategies to ensure they remain the highest market shareholders. Even with significant growth and presence in the Chinese market, there is also competition from other companies such as Jingdong.com (McDonald, 2014). Given this, Taobao cannot be complacent and needs to constantly review its progress and effectiveness and adopt new strategies as required.

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