All Footwear. Simulation Report. Table of Contents. Int

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ALL FOOTWEARSimulation Report
Table of ContentsIntroduction......................................................................................................................................3Competitive Strategy.......................................................................................................................3Industry Overview...........................................................................................................................4Macro environment analysis- PESTLE analysis..........................................................................4Five forces model.........................................................................................................................6Company overview..........................................................................................................................8Mission.......................................................................................................................................10Vision.........................................................................................................................................10Decision made...............................................................................................................................101.The beginning.....................................................................................................................102.Mid game............................................................................................................................113.Endgame.............................................................................................................................12Final results....................................................................................................................................13Overall performance of the company.....................................................................................13Reflection.......................................................................................................................................13Underlying strategic principles......................................................................................................13Key learning point about strategy..................................................................................................14Conclusion.....................................................................................................................................15Reference.......................................................................................................................................17
IntroductionIn this present paper, we will discuss the reflective report of the All Footwear Company. Thepaper describes the competitive strategy, industry overview, company overview, decisionmaking, final results, reflection, underlying strategic principles, key learning point of thestrategy, and conclusion. The paper mainly describes the reflective report of the company Allfootwear which is a footwear Company. The company operates in four regions, namely, NorthAmerica market, Europe Africa market, and Asia pacific market and Latin America market. Ineach region, there are three market segments, namely internet segment, wholesale segment andprivate label segment. The competition of the companies is based on the ten factors, namely,advertisement, the number of models, price, quality, celebrity endorsements, delivery time, andmail in rebates, retailer support, and shipping charges. The target of the annual performance ofthe company is EPS 20%, ROE 20%, stock price 20%, credit rating 20% and image rating 20%.Competitive StrategyThe combination of cost leadership and differentiation is used by the company which enables tostand out among the competitors within the same industry. The cost leadership strategy is thebusiness strategy which enables to reduce the operations cost of the company that maximizes therevenue of the company within the particular period of time. The aim of the strategy is to exploitthe scale of production and enables to produce high quality of products and services for the targetaudience by using the innovation technology within the specific period of time. It helps toachieve the market leadership through reducing the operational cost of the company. Thecontinued use of cost leadership strategy help to improve the customer service which enables to
provide a competitive advantage to the company and it also helps to build brand image in theeyes of the company (D. Banker et al., 2014). The differentiation strategy is used by thecompany which helps to produce innovative and unique products and services for the targetaudience within the particular period of time. It helps to develop the goodwill and brandawareness among the target audience within the same industry. The combination ofdifferentiation and cost leadership strategy helps to provide the low operations costs with theproduction of unique products and services that help to provide the competitive advantage to thecompany within the particular period of time. The company requires innovation and use ofadvanced technology in order to build the competitive advantage to the company. The companyis using a combination of both the strategies in order to provide innovative products and services.It enables to attract a large number of the new target audience with the retention of existencecustomer. The differentiation strategy helps to maximize the strength of the company whichhelps to create brand awareness within the particular period of time (Brenes et al., 2014).Industry OverviewThe company lies in the footwear industry, and it operates globally, so the competition of thecompany is with the international players within the particular period of time. According to theresearchers, the growth of the global industry will increase in the future, and the marketopportunities will also increase within the particular period of time. It shows that the companyhas various opportunities to grow in the existing market
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