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All Footwear Simulation Report - Competitive Strategy, Industry Overview, PESTLE Analysis, Five Forces Model, Company Overview, Decision Making, Final Results and Reflection

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Added on  2019-10-09

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This reflective report covers the competitive strategy, industry overview, PESTLE analysis, five forces model, company overview, decision making, final results, and reflection of All Footwear Company. The company operates globally in the footwear industry and uses a combination of cost leadership and differentiation strategy. The report also includes the company's mission, vision, and overall performance.

All Footwear Simulation Report - Competitive Strategy, Industry Overview, PESTLE Analysis, Five Forces Model, Company Overview, Decision Making, Final Results and Reflection

   Added on 2019-10-09

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ALL FOOTWEARSimulation Report
All Footwear Simulation Report - Competitive Strategy, Industry Overview, PESTLE Analysis, Five Forces Model, Company Overview, Decision Making, Final Results and Reflection_1
Table of ContentsIntroduction......................................................................................................................................3Competitive Strategy.......................................................................................................................3Industry Overview...........................................................................................................................4Macro environment analysis- PESTLE analysis..........................................................................4Five forces model.........................................................................................................................6Company overview..........................................................................................................................8Mission.......................................................................................................................................10Vision.........................................................................................................................................10Decision made...............................................................................................................................101.The beginning.....................................................................................................................102.Mid game............................................................................................................................113.Endgame.............................................................................................................................12Final results....................................................................................................................................13Overall performance of the company.....................................................................................13Reflection.......................................................................................................................................13Underlying strategic principles......................................................................................................13Key learning point about strategy..................................................................................................14Conclusion.....................................................................................................................................15Reference.......................................................................................................................................17
All Footwear Simulation Report - Competitive Strategy, Industry Overview, PESTLE Analysis, Five Forces Model, Company Overview, Decision Making, Final Results and Reflection_2
IntroductionIn this present paper, we will discuss the reflective report of the All Footwear Company. The paper describes the competitive strategy, industry overview, company overview, decision making, final results, reflection, underlying strategic principles, key learning point of the strategy, and conclusion. The paper mainly describes the reflective report of the company All footwear which is a footwear Company. The company operates in four regions, namely, North America market, Europe Africa market, and Asia pacific market and Latin America market. In each region, there are three market segments, namely internet segment, wholesale segment and private label segment. The competition of the companies is based on the ten factors, namely, advertisement, the number of models, price, quality, celebrity endorsements, delivery time, mail in rebates, retailer support, and shipping charges. The target of the annual performance of the company is EPS 20%, ROE 20%, stock price 20%, credit rating 20% and image rating 20%.Competitive StrategyThe combination of cost leadership and differentiation is used by the company which enables to stand out among the competitors within the same industry. The cost leadership strategy is the business strategy which enables to reduce the operations cost of the company that maximizes the revenue of the company within the particular period of time. The aim of the strategy is to exploit the scale of production and enables to produce high quality of products and services for the targetaudience by using the innovation technology within the specific period of time. It helps to achieve the market leadership through reducing the operational cost of the company. The continued use of cost leadership strategy help to improve the customer service which enables to
All Footwear Simulation Report - Competitive Strategy, Industry Overview, PESTLE Analysis, Five Forces Model, Company Overview, Decision Making, Final Results and Reflection_3
provide a competitive advantage to the company, and it also helps to build brand image in the eyes of the company (D. Banker et al., 2014). The differentiation strategy is used by the company which helps to produce innovative and unique products and services for the target audience within the particular period of time. It helps to develop the goodwill and brand awareness among the target audience within the same industry. The combination of differentiation and cost leadership strategy helps to provide the low operations costs with the production of unique products and services that help to provide the competitive advantage to the company within the particular period of time. The company requires innovation and use of advanced technology in order to build the competitive advantage to the company. The company is using a combination of both the strategies in order to provide innovative products and services.It enables to attract a large number of the new target audience with the retention of existence customer. The differentiation strategy helps to maximize the strength of the company which helps to create brand awareness within the particular period of time (Brenes et al., 2014). Industry OverviewThe company lies in the footwear industry, and it operates globally, so the competition of the company is with the international players within the particular period of time. According to the researchers, the growth of the global industry will increase in the future, and the market opportunities will also increase within the particular period of time. It shows that the company has various opportunities to grow in the existing market
All Footwear Simulation Report - Competitive Strategy, Industry Overview, PESTLE Analysis, Five Forces Model, Company Overview, Decision Making, Final Results and Reflection_4

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