Exploring Social Media Strategies: A Case of Allplants
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Added on 2023/06/14
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This study explores the social media strategies used by Allplants, a London-based food retailer company, to promote its products and services. It covers the aims and objectives of the social media strategy, social media strategic plan, critical analysis, and conclusion.
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TABLE OF CONTENTS INTRODUCTION AIMS AND OBJECTIVES OF SOCIAL MEDIA STRATEGY SOCIAL MEDIA STRATEGIC PLAN CRITICAL ANALYSIS CONCLUSION REFERNECES
INTRODUCTION Social media marketing refers to the use of social media platforms and networksin order to promote the products and services offered by the company and is a way to interact with the new customers and provide batter experience to the existing customers of the company. The reports covers the objectives of social media strategy in context of Allplantswhich is London based food retailer company, the technology and tools used by the company.
AIMSANDOBJECTIVESOFSOCIALMEDIA STRATEGY Social media is one of the leading platform that help to the business in order to promote the product or services for the consumers. Consumer can easy to get the idea about the product which is help for buying the product and it attract the consumer on the business profile. In order to meet the marketing needs of the Allplants, the company uses the social media strategy in order to build the brand awareness that reduces the sales process of the company.
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CONTINUE… Companies operating in any sector industry have realized the importance of social media to their business strategies. It helps in collecting the data form social media websites and analyse to the best media platform and plan its strategies in order to market its products and services. Brand Awareness Increase target audience Social media platform
CONTINUE… The company has entered into a contract with Bloomand adopted various social-media strategies through marketing and advertising. The company is using various marketing strategies in order to promote its new frozen meals do that the information about the product is known to the customers. The company should aim at enhancing the brand product of the company for this the organization has to receive feedback from the customer on regular basisin order to know the needsandrequirementsofthecustomersandfocuson improvingthoseareaswhichincreasesthesalesofthe customers
Social media strategic plan In order to meet the marketing requirements of the company and to increase its brand image in the market the company uses various social media platform. Social media marketing is defined as the practice of using various social media channels in order to promote its product in the market. By applying different strategies, the company can use different tactics in order to achieve the objectives of the company. It is very important for the company to analyse the target audience and make relevant strategies for promoting their products and services on these platforms.
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CONTINUE… In order to achieve the different aim s and objectives of Allplants , the company has to focus on various areas for successfully promoting the brand through social media. Forsuccessfullyimplementingthestrategy,thecontent creationshould be effective and relates to the objective of the company. The content posted on the social media platform has the power to attract large number of customers. The company should plan the content to be posted with the help of various techniques and tools. The contents should be relevant and should be understood by the customer easily.
CONTINUE… Scheduling: In order to promote the products on various social media platform such as Instagram and Facebook , Allplants should set a schedule to post the pictures or videos on these platforms twice a day for success and promotion of the brand. Thecompanyshouldcontinuouslymonitorthetrendsprevailinginthemarketbefore implementationof the social media strategy for promoting the products of the company. Allplants can use various social media platformsand tools for promoting the brand of the company in the market
Critical analysis The company can use social mention, Hootsuite, GoogleAlert, for promoting their business so that the information about the products offered by the company can reach to the customers. Withthehelpofsocialmediaplatformithelpstoachievethe marketing goals by considering the target audience. The organization should focus on target audience and create the content as large number of people will be aware about the products and services offered by the company and also its current position in the market. It has been critically analysed In order to achieve the aims and objectives of the business in order to increase it sales in the market. The company should have regular update about the products offered by the competitors.
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CONCLUSION From the above report it can be concluded that social media plays major part in order to promote its products in the market. By using various platforms the company can promotes and spread the information about the products offered by the company. The report summarize the aims and objectives of the Allplant in order to meet the marketing needs and also to promote its products in the market. Critical analysis is done about the various social media platforms which can be used by the company for promotion of their products.
REFERNCES Adeola, O., Hinson, R.E. and Evans, O., 2020. Social media in marketing communications: A synthesis of successful strategies for the digital generation. In Digital transformation in business and society (pp. 61-81). Palgrave Macmillan, Cham. Bilgin, Y., 2018. The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & management studies: an international journal.6(1). pp.128-148. Carvill, M., 2018. Get Social: Social media strategy and tactics for leaders. Kogan Page Publishers. Cruz, A. ed., 2020. Digital and social media marketing: a results-driven approach (Vol. 7, No. 3, pp. 166-181).