Exploring Social Media strategies: A case of Allplants

This presentation explores the social media strategy of Allplants, a leading innovation and sustainable food retailer in the UK. It covers market and user research, creation of a social media tactic, selection of technology platforms and tools, and critical evaluation of the strategy and plan presented.

Exploring Social Media strategies A case
of Allplants

Table of content
 INTRODUCTION
 TASK 2
 1- Evaluating market and user research to define aims & objectives for a social media tactic, in response to Allplants
marketing needs.
 2- Creating a social media tactic for company to achieve goals and objectives defined.
 3- Justifying selection of technology platforms and tools used in social media tactic created.
 4- Critically examine social media strategy presented and define the metrics.
 5- Critically evaluating social media tactic and plan presented, highlighting the way it will help aim and objective of strategy
created for Allplants.
 CONCLUSION
 REFERENCES

INTRODUCTION
 Social media is a set of different approaches, techniques and methods that enable companies, either small or large, public or private
to concentrate on generating excellent brand awareness and connecting with target market.
 In the recent time, it is one of the best sources that organizations used to gain benefits in form of increasing profitability, and
gaining consumers attention, who contribute to make companies successful and profitable in the market.
 The current presentation will be based on Allplants, which falls under the category of leading innovation and sustainable food
retailers in the UK.
 The study will explain aims and objectives for a social media strategy of chosen company and creation of this tactic.
 It will specify the selection of technology platforms and tools, as well as metrics needed for social media analytics.
 Lastly, the presentation will also define the way social media strategy support aim achievement that created for Allplants.

Evaluating market and user research to define aims & objectives for a
social media tactic, in response to Allplants marketing needs.
Social media strategy formulation covers different types of activities and practices such as aim development, which drive the attention of
organization toward moving ahead toward reaching desire outcomes.
Aim-
 The aim of social media strategy of Allplants is to promote plant based eating and generating awareness among
individual customer.
Objectives-
 To increase customer base of Allplants up to 50 percent within 2 years.
 To maximize web traffic up to 50% within 2 years.
 To increase profitability by 60% within 3 years.
 To gain competitive advantages within 3 years.

Creating a social media tactic for company to achieve
goals and objectives defined.
 Market and user research
 Content creation-
 Scheduling-
 Monitoring

Justifying selection of technology platforms and tools
used in social media tactic created.
 There are several forms of technological platforms and tools accessible in the corporate world,
that marketers used to make their social media tactic effective and valuable.
 In case of Allplants aim, marketer may take approach to use a specific technology platform and
tool and these are Hootsuite and Google alert.
 Hootsuite is the best social media management platform or channel that may cover almost each
and every aspect of social media marketer or manager's duties and accountabilities.
 With this platform, users are capable to do the easy stuff such as curate cool content and schedule
any post all the way to manage team members as well as measure return on investment.
 Along with above platform, under formulation of social media strategy, marketer may take
approach to use technology tool and that is Google alert.
 This technology marketer may use to obtain desire outcomes in form of aim achievement, which
in turn provide desire results to management and Allplants.

Critically examine social media strategy presented and
define the metrics
 It can be critically examined social media strategy create for Allplants, allow
management and stakeholders to gain unpredictable advantages.
 It may enable them to gain the attention of those customers, who are able to promote
venture in the market, by conducting word of mouth promotion activity.
 It may give them power to retain potential buyers and acquire new appropriately, who
may contribute to increase profits and generate a lot of revenue in the future.
 This strategy may enable management to obtain benefit of increasing web traffic that
is important for them to do that, because of promoting venture products worldwide.
 It may gain the attention of new customers, from national to international level, who
may contribute to increase sales.

Critically evaluating social media tactic and plan presented, highlighting the
way it will help aim and objective of strategy created for Allplants
 It can be critically analysed that Allplants social media strategy is effective in varied terms.
 For example, it will contribute to achieve aim and objective of company, effectively and successfully, which is not that easy for all the
companies in the world.
 The plan and strategy of chosen firm, will provide a lot of advantages to owners, in form of promoting plant based eating globally, which
attract more potential and profitable customers.
 It will contribute to increase sales, profits and productivity as well as brand awareness, which is the main motive of Allplants along with
current one.
 Social media tactic plan, will support aim achievement of social media strategy in way to create a good sense of direction, that will direct
marketer to take those actions these are effective and beneficial in term of increasing web traffic, which they will use as key source of
gaining competitive advantages.
 It is fact that without a tactic, organization is unable to obtain success and grow rapidly in the competitive business world, where each
organization expect and tend to give tough competition to other brands or ventures, whether it is small or large.
 With appropriate and useful social media strategy organization will achieve its aim and each objective in form of promoting plant based
eating effectively and successfully, which is one of the biggest challenges for organizations in the recent time, as there are several factors
accessible in the corporate world that may put negative impact on current organizational planning and procedures.

CONCLUSION
 On the basis of above discussion, it has been concluded that social media strategy development has provided organization chance to
promote plant based eating successfully.
 It has generated awareness in the market regarding plant based eating, which had gained the attention of individuals toward
adopting this concept.
 Furthermore, by summing up above analysis, it has been summarized that by using appropriate metrics, management has measured
the effectiveness and success their social media strategy.
 They achieved target aims and objectives by using the best technologies and tools that covered under the tactic formed for purpose
of reaching desire outcomes that make company productive and profitable successfully.
 It has been determined that organization has reached desire outcomes in form of generating revenue more than rivals, who are
existing in the same market and running their ventures appropriately and competitively.

REFERENCES
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