Marketing Plan

Marketing Plan

Contents
INTRODUCTION.......................................................................................................................................3
Macro level market analysis........................................................................................................................4
Micro Level and the Business Idea..............................................................................................................5
REFERENCES............................................................................................................................................7

INTRODUCTION
John Mullin’s seven domain model is a technique used to assess the feasibility of startup
business. This model divides the venture into seven domains. First four domains focus on micro
and macro dimensions of respective market and industry and last three focuses on startup
workforce. The detail description of market domains are given below:-
Macro level market domain: This domain examined the market attractiveness from
large scale point of view. Entrepreneur is required to do analysis of entire market in terms of
numbers of prospective customers, profitability, demands and trends that going on in the market.
(McKeever, 2016).
Macro level industry domain: It refers assessment of the industry attractiveness and the
profitability in the country. This domain is concerned with the competition in the industry, threat
of new entrants, power of customers and supplier in influencing the profitability and threat of
cheap alternative.
Sector Market Benefits and Attractiveness: This domain focuses on the most
profitable sector that can mutually satisfy the objective of both customer and company. Within
this domain, organizations are required to identify the core competency of the product which
attract customer of chosen segment. Companies should monitors the trends running in the
consumer segment.
Sustainable Advantage: In this domain, the company needs to examine the USP of their
product. USP stands for unique selling proposition. USP is defined as the quality that
differentiate firm brand from rivals brands. Organizations, in order to seek their competitive
advantage look into the same within every resource render to ensure that it stand at a very
appropriate and competitive position within the marketplace (Simón-Moya, and Revuelto-
Taboada, 2016).
Ability to Execute on Critical Success Factors: The team consisting of valued
individuals with expertise in every aspect of e-commerce business determines the success of the
business within this domain. The connectedness test of John Mullin is utilized to evaluate the
excellence of designated members of the team. The idea is to determine what each valued