SWOT analysis of the Alphabet Inc.

Running Head: ALPHABET INC. 0
Management

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SWOT analysis of the Alphabet Inc.
Strengths
 Firstly, it has dominance in the web search, online advertising, video content sharing,
browser usage, mobile OS and many other areas. Online advertising has proved to be
the main source of revenue for the company. The main advantage of the company is
that it dominates the digital advertising market with the help of various channels such
as Adsense, Android OS, and YouTube. As compared to this, Yahoo is the major
competitor of it. It also has several users through the ads of Yahoo mail. It also proves
to be the most powerful source of marketing (Gurel and Tat, 2017).
 It has a diversified portfolio related to the services and products such as Chrome,
YouTube, and Gmail. Due to this company has proved to be innovative. The company
also do continuous investment in research and development continuing to adopting
new customer trends and technologies. Moreover, most of its subsidiary brands gain
high market share due to first comer in the market owing innovative technologies and
ideas.
 In the year 2017, it has earned the highest revenue of around 65 Billion dollars by
ensuring the partnership with various sites. As compared to this, Yahoo was not able
to earn this much revenue.
 It also has the biggest smartphone market share. It has also maintained a strong
leadership position in the segment of online advertising. As per the eMarketer
forecasting, the revenue of Alphabet Inc. will get increase in the coming years due to
its unique contents (Ciriello, Richter and Schwabe, 2018).
 Strong brand name is the biggest strength of the company. It also has the best record
of the development of new products. This help the company to increase customer
recognition in the segmented markets, gaining of customer loyalty and shared value,
easy introduction of new products, enhanced credibility and ease of products.
 In the past few years, it has built strong and effective culture that encourages the
members to work with higher productivity. The presence of ecosystem of its services
and product is also considered to be the strength of the company. Most of the product

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and services of Google is also integrated properly with each other that encourage the
customer make use its services and products.
 Alphabet Inc. is also known for its unique organisational culture that has effective
integration and informality with the work. It has also developed such culture that
tends to motivate, attract as well as retain the most talent persons at the workplace. In
addition, it also gives right direction to the employees and they can also coordinate
their individual goal with the corporate goals.
 It is also founded that the search engine of Alphabet Inc. process around 70 per cent
of the queries across the World. In recent time too, it is the biggest Internet
advertising company by earning the huge revenue. Google is the most used search
engine where companies also advertise them for getting customer attention.
 Google has also taken great pride in the culture. Using this, it tends sot embrace
creativity, collaboration. Besides this, it also tends to encourage innovative ideas in
order to address the complex and technical problems. Collaborating innovation ideas
with corporate culture helps the brand to establish a distinct value in the market and
within the enterprise.
 It believes that employees are an essential asset. Due to its, employees also believe
that it tends to provide a great culture in order to work. It also works with a great
culture by providing great compensation program to every employee. This helps in
motivating employees and influence them to work towards attaining corporate goals
in most effective way.
Weaknesses
 It is found that there is a gap in the range of products that are sold by the company.
The lack of choices further provides the new competitor strength in the market.
Hence, it will help the company to cover the untapped market in the most efficient
and effective way.
 Financial planning is also not done effectively and properly. It is because the current
ratio of the company also suggests that company can still use the cash more
effectively. These difference may not create big issues for today, but for future, it can
cause huge financial loss to the company.