Alternative Public Sphere

Running head: ALTERNATIVE PUBLIC SPHERE
Alternative public sphere
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1ALTERNATIVE PUBLIC SPHERE
Alternative public sphere
Public sphere can be defined as the conceptual phase where the exchange of the
information occurs. The evaluation of the information and the adaptation of the knowledge
can be done through discussion, debate and culture of the information.
It has been seen that in this digital era the development of the alternative public
sphere is occurring. The main medium of this alternative public sphere is the digital
technology (Cammaerts 2017). Currently with the use of advanced digital technology, the
political leaders and the activists are communicating with the mass. This way of
communication is getting effective as people can access the contents of the politicians and
leaders through different digital media.
The mostly used platform for spreading the opinions to the mass is the use of social
media. It has been seen that the mass protest are getting spread form the use of the social
media. It has been seen that the use of digitization is helping to spread the news faster than
the traditional method. The activists are using the ICT and the digital platform for spreading
the concern (March 2018). In this context, the demand for the separate Catalonia can be
mentioned. This movement has spread and people around the world came to know about the
movement through use of the internet. Apart from that different opinions from different
people can be expressed on a particular topic through the use of the social media.
Apart from spreading the opinions of the people through the use of the social media, it
has been seen the politicians are also using the platform for communicating with the people.
The political parties are using the use of social media for camping for their parties. Apart
from that the political parties also analysing the feedback of the people to understand their
opinion. This is helping them to set their agendas on different issues. Moreover, most of the
political parties are indulging the technical experts for analysing the data from the social