Alternative to Plastic Straws in the Jamaican Market Assignment 2022

Alternative to Plastic
Straws in the Jamaican
Market
Name of the Student:
Name of the University:
Author’s Note:

Project Aims and Objectives
• Development of a market entry strategy for a viable but environmentally
sustainable alternative to plastic straws
• Determining the openness/acceptance of bioplastic alternatives by the Jamaican
Market
• Identification and Testing of suitable products as alternatives to plastic straws
• To study both the macroeconomics and microeconomics of Jamaican economy
• To study the regulatory framework and the suitability of bioplastics in the
Jamaican market
• To evaluate feasibility of market entry using framework adapted from Porter’s
five forces and value chain
• To support the business model with relevant and robust data from the research
and analysis.
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Feasibility
• Porter’s five forces mainly include bargaining power associated with buyers in Jamaica, bargaining power with that of
suppliers, threat due to potential entrants in the market, threat due to large number of substitute products produced by
different manufacturers in the country of Jamaica.
• Manufacture of bio plastic straws would attract large number of customers to buy beverages and other drinks, if to those
straws that are made up of seaweed or sugarcane extracts are added some good flavors, it would add more taste and
more profits can be raised by the companies.
• This would also help to raise GDP within economy in the market and also this would help to provide employment
opportunities in the country Jamaica. Various technologies can be utilized to manufacture biodegradable straws in the
market. In this particular country Jamaica, incentives as well as various benefits are provided by the government to the
companies who work for enriching safety towards environmental standards and also things that had been the mass
interest of people in the country, therefore they engaged themselves in producing PLA straws in place of plastic straws.
• However, suppliers remain mostly aware of the fact that they are not the soul companies to provide biodegradable raw
materials for manufacture of straws and so these suppliers develop various forms of partnership with several companies
to ensure proper operations in business activities, they usually maintain bargaining power at a very moderate level.
• When there would be rapid rise in growth of companies who would start manufacturing biodegradable straws, there
would be an increasing competition in the market in terms of supplying quantity straws in the market.
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Market Trends
• Jamaican Environment Trust (JET) has remarked on the fact that reduction as well as elimination of utilization of
plastic straws would actually cause positive shift in environmental policies.
• On making voluntary agreements between government of Jamaica as well as the producers or retailers can help to
ban use of plastic while manufacturing straws in the market of Jamaica and they can turn out to be effective in terms
of demonstration of public- private collaboration while utilization of bio plastic straws that are proposed to be made
up of seaweed.
• Reduction in consumption of plastic straws can reduce pollution in the Jamaican environment by an amount of
23.4% and this would also help in recycling of materials in the market.
• Establishment of partnerships at public and private levels as well as voluntary agreements act as alternative
measures to such ban on plastic straws in the marketplace. Strategies associated with voluntary reduction would
allow citizens in Jamaica to undergo modifications in their patterns towards consumption and therefore eco-friendly
technologies would hit the environment if affordable price rates are set for those biodegradable plastic straws in the
market.
• On being able to target various problematic areas that are rising due to single- use plastics in the environment and
therefore identifying certain causes as well as management impacts may help to design ideas that would be
beneficial for manufacturing bio plastic straws in the market.
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