This report discusses the opportunities, product/service, consumers, operations, markets & competition, problem/opportunity, marketing plan, and alliances for Amalia Toys, a new venture offering affordable toys and games for entertainment and education. The company is targeting both male and female children aged 2 to 12 years and is using a combination of affordable pricing, innovative marketing, and digital platforms to gain more consumer base and market share. However, the company faces competition from several big players in the UK market. The report also highlights the different stakeholders of the company, including suppliers, consumers, government, media, employees, top-level management, and investors.