This report discusses the key drivers of innovation and strategies that have contributed to the success of Amazon. It explores the importance of technological advancements, social factors, long-term thinking, economic stability, passion for invention, and environmental considerations. The report also delves into the strategies used by Amazon to shape its entrepreneurial vision and business model, including the Ansoff Matrix and Porter's Generic Model. Furthermore, it highlights the successful application of the Blue Ocean Strategy in Amazon's growth and profitability.