Amazon: A Comprehensive Analysis of its Strengths, Weaknesses, and Future Prospects

“Amazon”
Name:
Student #:
Date: 11 May 2018
Course: BUS100
Assessment 2: Company Report
Tutor: Brie Willoughby-Knox
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Table of Contents
Executive Summary...................................................................................................................3
Introduction................................................................................................................................4
1. Introduce the industry you are focusing on: “E-Commerce”.............................................4
2. Your company: “Amazon”.................................................................................................5
2.1 One aspect the company excels at: “Cultural Integration”..........................................6
2.2 Another aspect the company excels at: “Employee Co-ordination”............................6
2.3 One aspect that the company is criticised for: “Diminishing the Local Markets”.......7
Conclusion & Recommendations...............................................................................................8
Conclusion..............................................................................................................................8
Recommendations..................................................................................................................8
References..................................................................................................................................9
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Executive Summary
This report study is aimed at analysing the various aspects of the company. The company
which is selected for the assessment is known as “Amazon”. Amazon is among one of the
largest Electronic Commerce Company.
The company is engaged in providing the online shopping experience to its customers
through the medium of internet and digital media. The report study is purposed to identify the
aspects of the company in which it is performing well in the market and on the other hand the
report studies about the criticism to which the company is exposed to.
Along with the analysis of various aspects of the company the conclusion and
recommendation related to the company excellence in the industry have also been discussed
in the reported study. The recommendation will cater to the following things such as:
 Use of digital technology i.e. Social media in order to attract a large customer
base.
 Expanding in the emerging economies.
Figure 1: Amazon most visited e-comm site in Oct with 20 cr visitors
Source: (Gore, 2015)
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