Impact of IT on Business: A Case Study of Amazon's Use of Artificial Intelligence

IT impact on
business

Table of Contents
INTRODUCTION..............................................................................................................3
TASK................................................................................................................................ 3
A brief overview of the existing operation of the E-commerce store........................3
Artificial intelligence is prominent for the survival of business.................................4
How the chosen firm exploits artificial intelligence...................................................6
CONCLUSION................................................................................................................. 8
RECOMMENDATION...................................................................................................... 9
REFERENCES...............................................................................................................10
Books and Journals:.............................................................................................. 10
Online:................................................................................................................... 10

INTRODUCTION
The IT industry delivers a significant impact on businesses. There is no doubt
that innovation and advancement in technology influences the business organizations.
Both kind of organizations such as small and big firms have benefited from the raiment
of the modern technology and attained a competitive edge in the potential
marketplaces. Many global firms such as Amazon have invested in the modern
technology and become innovative boosted their market share, along with fiscal figures
(Clube and Tennant, 2020). IT plays a prominent role as it gives the chance of
analysing certain data and move to the appropriate path of the business. Amazon is an
American global firm which concentrates on digital streaming, e-commerce, artificial
intelligence, along with cloud computing. It was introduced by Jeff Bezos on 5th July,
1994. This report will provide the brief overview of the present operation of Amazon. It
will also how AI is prominent their business survival. Later, it shows how the
organization utilises their artificial intelligence in their business.
TASK
A brief overview of the existing operation of the E-commerce store.
Amazon has been known as one of the most successful organizations in the
whole world. The key strategies that the company follows is to invest in technologies,
enhancing its web services by fulfilment capacity, improving its logistics applications,
M&A strategy, securing its inventions with the use of patents, R&D activities in logistics.
Amazon become more successful when it goes beyond than an e-commerce retailer. It
is a diversified company so that level of its patents can be very immense. The chosen e-
commerce business had filed patents for several technologies such as cloud computing
which is one of their biggest source of revenue. It had started filing patent for speech
analysis (Alexa), Augmented Reality. It is also seen in artificial intelligence and logistics.
Moreover to this, E-commerce applications and media entertainment maintains a good
amount of share of the Amazon Patent Portfolio. Due to the rise in technologies,
Amazon has been investing in drone and robotic technologies for many past years. It is
seen the warehouse of the business has more than 45000 robots which helps in
packing and picking process (Glikson and Woolley, 2020). On the other side, Amazon is

also performing research for the drone initiatives as well as future service of drone
deliveries. It is seen that in Britain, this e-commerce business has started its drone
delivery under Amazon Prime Air. It has also started in US as well. The management
said that they desired to create new opportunities as well as commercial exploitations
for the drones for developing jobs. Amazon also attempts to focus on machine learning
and artificial intelligence to improve their customer experience. This business introduced
Alexa in 2017 and surprisingly it became a big attainment in the history. This is AI
infused voice assistant which has been giving stiff competition to its key competitors
such as Apple or Google. Fire TV set-top box was introduced with microphones
enclosed in the device so customers can yell Alexa commands throughout their homes.
Amazon Web Services also acquired and invested in businesses in the cloud computing
space. Companies such as Thinkbox, GameSparks, Harvest.ai. and much more have
strengthen its AWS cloud business. Amazon also investing in TV series as well as
movies either by production and acquisition so that its prime customers can utilize their
streaming services. With the help of modern technologies, it has announced Amazon
Logistic app which strengthen its delivery and logistics network. The company has
launched developing an app to support truck drivers to pick up as well as drop off the
parcels at their warehouses (Amazon Business Strategy: Insights of its operation and
investment plan to become the top Fortune 500 company, 2022).
Artificial intelligence is prominent for the survival of business.
Artificial intelligence technologies are highly influencing the corporate world. It is
a wide term that defines to any form of computer software that involves in humanlike
activities such as problem solving, planning as well as learning. AI has different types
which is prevailing in businesses. In addition to Amazon, the discussion is further:
 Machine learning: It is one of the most common forms of AI in development for
organizational purposes in present times. This is mainly used to process big
amounts of data on quick basis. These are algorithms that shows to “learn” over
time. It is found that when they could not able to grow its business, optimize its
logistic quality and speed, enhance its customer experience. Amazon began
AWS to let other business to enjoy the similar IT infrastructure with cost benefits