Case Study Analysis of Amazon

Running head: CASE STUDY ANALYSIS OF AMAZON
CASE STUDY ANALYSIS OF AMAZON
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1CASE STUDY ANALYSIS OF AMAZON
Introduction
The case study named Marvels and Monsters of Amazon is based on the allegations
which have been made against the leader and CEO of the organization Jeff Bezos. The
culture which has been developed by Jeff Bezos is based on the high levels of expectations of
the leader related to different activities. The huge growth of the company is based on the
ways by which the employees have worked in an environment based on huge pressure. The
CEO of the company has however denied the allegations which have been made against him
based on high levels of pressure that have been provided by him (Baer, 2014).
The essay will be based on the analysis of the leadership based style which has been
depicted by Bezos and the ways by which the company has created a leading position in the
technology industry. The excessive amounts of pressure which are provided by the CEO on
the employees in order to offer the highest levels of services to the customers will be
analysed in the essay.
Analysis based on the leadership style of Jeff Bezos
As discussed by Bensinger (2014), Jeff Bezos had created a vision in the industry
based on the services which can be offered to the consumers. The main aim of the CEO and
the management was to implement effective levels of innovation in the e-commerce
activities. The customers have been provided high levels of importance by the CEO of
Amazon which further leads to the pressure which is provided to the employees. The
organization has thereby tried to become highly customer centric in nature. The achievement
of the goals of Amazon and vision which has been set by Bezos has been based on different
rules and policies which have been broken by the CEO.

2CASE STUDY ANALYSIS OF AMAZON
As argued by Bort (2018), the principle which have been developed by Bezos are
based on the lack of harmony among the employees in Amazon. The CEO encourages the
employees to provide blunt feedbacks based on their activities so that the decision can be
made accordingly. The levels of confrontations which take place in the organization are
considered to be a major part of the culture of Amazon.
As discussed by Kastrenakes (2016), organizational culture is based on the behaviours
and values which are able to contribute to the psychological environment which has been
developed within the organization. The culture of an organization is defined with the help of
different factors which include, market, product, strategy, technology, management style,
national culture and management style. The psychological and social environment which has
been developed within the organization is also an important part of the effective
organizational culture. The culture which has been developed in Amazon is based on the
values and beliefs of the CEO of the company, Jeff Bezos.
According to Lashinsky (2014), the culture of the company has been able to
traumatise the employees and their work process have also been affected. The CEO was also
known for providing less importance to the employees and their opinions. The main aim of
the CEO was to bring out the best from the employees and drive their levels of excellence as
well. On the other hand, Jeff Bezos has been described as a leader who has developed a
decentralised organizational structure. The executives of the organization were allowed to
take their personal decisions. The ruthlessness of the culture of Amazon is considered to be a
major part of the allegations which have been made against the CEO. The toughness and
intense work process of Amazon is based on the leadership based qualities which have
depicted by the CEO.