Amazon Case Study: SWOT and PESTEL Analysis, Leadership Style, Social Responsibilities

Amazon case study

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
Main Body:......................................................................................................................................1
SWOT and PESTEL analysis of Amazon. .................................................................................1
Effect of strengths on opportunities and threats of Amazon.......................................................3
Comparison between styles of leadership of Amazon. ..............................................................4
Recommendation of leadership style for Amazon. ....................................................................5
Social responsibilities and ethics of Amazon. ............................................................................6
Reflection of research, learning and findings. ...........................................................................7
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Leaderships relates with the experience and practical skills of an individual, group and
organisation having an influencing power to achieve goals and targets. On the basis of
influencing ability which will create the generation of leadership style with a view to motivate
the employees and team members which are working on some projects and tasks here leaders
works as an medium to them, which will boost up their mindset (Ioris, 2016) . Business
environment refers to those factor and forces which covers all scenario related to customer
preferences needs and requirement and ability of firms in building and maintaining successful
relationship between the customer and the business. Business environment relates with
demand ,supply and changing market scenario. Amazon is an American multinational company
of e-commerce online market which follow the wide variety of product range they are dealing in
almost every segment of market in relation to reach them .Its public type company and the
founder of this online industry is Jeff Bezos , amazon headquarter is in Seattle,Washington U.S ,
the area of serving is worldwide. This below studies covers the model of SWOT and PESTLE
analysis & determination of changes in PESTEL analysis on a particular business regarding their
threats and opportunities.
Main Body:
SWOT and PESTEL analysis of Amazon.
SWOT Analysis: Its a method and model of analysing and identifying the organisation status
comprises with the current and future aspects is that by identification of major
strength,weaknesses threat and opportunities regarding the industry and by understanding the
main role of impact through micro and macro factor, basically a study of internal sources which
will impact an organisation ,here is the SWOT analysis of Amazon are as follow:
 Strengths: Its based on the approach of an organisation performance and their USP on
which they are working and compete in the market situation, this strength is considered
with the competitive advantage of an organisation and their strong customers base (Fisher
and et. al., 2020). In the context of Amazon, because of their large dealing in the product
line due to their world's leading retailing online industry type this will indicate as their
strength they are basically work on three principle cost leadership, differentiation and
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focus on a part of dealing in e-commerce , this company deal sin distribution and logistics
activities which provide them a competitive edge on reaching the customer satisfaction.
 Weaknesses: This factor of an organisation indicates the a micro factor having internal
forces inside the organisation,which determine about the losses and weak aspect in
relation to the processing of any activity in handling the customer which place business
at disadvantage to other. In respective of Amazon they are dealing in almost free
shipping to their customer and for that they bear losses as this services are also
chargeable but due to take extra advantage on their competitors and reach the customer
by making them satisfy regarding free shipping leads to risk of losses and will affect the
organisation in operation too as low margin will emerge (Lei and et. al., 2017).
 Opportunities: This factor will considered in external factor as in form of market
opportunities and platform in serving the market as per their requirement and in
efficient manner, this factor will directly impact the organisation regarding their
operations processes. In the context of Amazon, all the payment structure depends upon
the online criteria which is having an opportunities for the organisation to innovating
their own brand and by representing the product in large manner to that of online basis.
 Threats : Its relate with the external forces which are relates with the macro
environment in which new entrants and competitor will indulge making the market more
complicated by the threat approach .in the context of Amazon due to their large
activities in handling the online customers their risk a threat of security issues ,its a
multinational company having the risk of hacking and cyber crime by manipulating
prices and customer data will be exposed ,apart from this aggressive pricing strategy of
competitors will also be the threat factor for organisation like Amazon.
PESTEL Analysis: Its basically a framework or structure by which a marketer will determine
and analysis the external environment and risk related factor as well ,a study of macro factor
which will impact the organisation (Bittar Rodrigues and Prideaux, 2018). The outcome and
execution is the determination of weaknesses and threats aspects considering in SWOT model of
businesses .Pestle analysis in the context of Amazon is that: Political Factors: This factor considered with what degree of impact and how much the
government intervene in the organisation by analysing the political stability and
instability, it includes taxation policies and foreign policy and so on. In terms of
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